Unit 21 Pitch

2. SPORTS
MONTHLY
Magazine pitch

3. PURPOSE
AND
GENRE
• To tell young people
and athletes of sports
venues in the
Hertfordshire area :
 Gyms
 Athletic tracks
 Rugby/football clubs
 Swimming pools
• To educate and inform
• Easy and portable way to find
all the venues in one place
• Easier than going on loads of
websites
• Will give information on
the venues:
 Joining fee
 Opening times and
availability
 Location
 activities

4. Competitio
n
• There price :
• £15 for 6 months
• £31 for 12 months
• Our price :
• £2 a month
• £20-£25 for 12 months
Uses a large image as the background
Large white title and cover lines
Variety of fonts
Different target audience

5. Target
audience
Primary audience
12-25
secondary audience
40+

6. Title
• Clear and easy to read
• Simple
• Friendly

7. Colour scheme and
fonts

8. Content

9. Distribution and marketing
500, million users a
day and has a
worldwide public
service
Cost between 20p -
£10
20p or 30p per view
Around 100 million
users a month
Out of the 100 ,million
85% are teens
between 12-20
Primary
audience
Secondary
audience
2.7 billion users a
month
Only appeals to
older audiences
£1-£3 per click

10. Conclusion
Useful to young people and will be easy to use.
There are few magazines like it in Hertfordshire
Price of the magazine will be £2 a month and £20-£25 a
year

11. Any questions?