Reach the youth audience in B.C. and Alberta in multiple ways through multiple channels with Youthink.

2. Reach youth in BC with Youthink
Youthink provides an unparalleled opportunity for you
to reach loyal teen readers and is the only magazine
distributed within high schools across BC. By teens, for
teens, Youthink provides a unique peer-to-peer
approach that engages with a youth audience like no
other magazine.
What does the Youthink audience look like?
• Primarily Grade 11 and 12 students, rounded out by
Grade 8 to 10 students
• Interested in shopping, entertainment and travel
• Enjoy movies, DVDs, fiction novels, concerts,
online games and sporting events
• Tech and online savvy
• Interested in post-secondary education
Youthink offers a variety of multi-media channels so
your message can reach BC teens through multiple
distribution points – increasing your reach with a
market that uses more media and is more media savvy
than any other.

4. Youthink reaches more than 80,000 readers.*
Each issue is distributed for FREE to BC high schools
(the only magazine available in schools), as well as
community centres, libraries, 7-11 stores, Mac’s stores
and Safeway stores.
Youthink stats:
• 80,000 circulation*
• 59% of Youthink readers are 16 - 18 years old**
• 36% of Youthink readers are 13 - 15 years old**
• 85% of Youthink readers get their copy at school**
• 51% have their copy handed out at school by a
teach or fellow student***
• 32% of students report that Youthink is used by
teachers in the classroom***
*CCAB
**Youthink Magazine reader survey 2010
***Alias Urban Marketing readership survey

5. Canada has the world’s highest Internet penetration*,
and Canadians are spending more time online than
with any other electronic medium.**
This makes online display advertising one of the best
tools to use to increase your reach and brand
awareness. Youthink.ca display ads come in multiple
sizes to suit your creative designs, and all ads are
displayed Run of Site.
Youthink website stats:
• Over 26,000 monthly pageviews
• Over 17,500 monthly visitors ***
*67% compared to 59% in USA, comScore, Worldwide. Persons: 15+, All Locations, July 2010
**18.1 hrs/week, Ipsos Reid, Inter@active Reid Report. Q4, 2009
***Current as of October 2012

6. Youthink PS is Western Canada’s post-secondary guide for
high-school students. Target an audience interested in Post
Secondary information:
• 96% plan to attend a PS school upon graduation
• 24% decide on a PS school in first semester grade 12*
• 26% decide on a PS school in second semester grade 12*
• 40% decide on a PS school in grade 11 or earlier*
Choose to list your school in the PS and combine it with
advertising for increased exposure. Your PS listing includes
print and online exposure with a ¼ page listing in the printed
guide and a Youthink.ca online listing for 6 months.
The print PS is distributed in Youthink twice a year at prime
decision making times – February and September.
Over 80,000 copies are distributed across BC and Alberta.
*Youthink Magazine reader survey 2010

7. Need to perform some market research and gain
insight into the teen market? Youthink offers you
market research opportunities through the Question of
the Month, a quiz or poll sponsorship.
Each opportunity provides a different level of response
– depending on what you need to know.
• Question: a single question with a 250 word
response, great for creative, qualitative answers
• Quiz: a set of multiple-choice questions (up to 10)
that can provide more quantitative data
• Poll: a quick response (to one multiple choice
question) to help determine teen opinion around a
single topic
Each sponsorship is promoted through Youthink’s
social media channels. The question includes extra
brand exposure online and in print via a sponsor
logo; and, poll sponsorship includes additional
online advertising.

8. People love to win prizes – especially teens!
Build buzz around your brand with a contest on
Youthink.ca. Contests provide an excellent platform to
increase your brand exposure among Youthink visitors
– remember, everybody loves to win prizes!
Contests can help you promote multiple messages to
the Youthink audience. Many visitors participate in
contests on a regular basis – meaning you can
promote may different products, services or events by
running multiple contest campaigns.
Contests are also a great lead-generating tool – gain
quality leads through contest entries!

9. Blast through the clutter and make your message the
exclusive focus of a Spread the Word eBlast.
Spread the Word offers you a direct line to Youthink
teens in BC and provides you with exclusive exposure
for your campaign. Each Spread the Word eBlast is
dedicated to promoting your message.
Spread the Word eBlasts offers you the opportunity to
send a timely campaign message, generate an
immediate response and engage with Youthink teen
subscribers.
The Youthink email subscriber list has just under 900
subscribers in BC.*
*Current as of October 2012.

10. The PS eBlast provides immediate placement in front
of a targeted audience of Youthink teens, primarily in
Grade 11 and 12, who are planning and deciding on
their post-secondary education.
A PS eBlast listing for your post-secondary institution
includes an image, school details and link to your
website.
The PS eBlast goes out twice a year at pivotal times:
• February, nearing the application deadline for those
applying to Post Secondary institutions
• June, at the end of the school year when students
are thinking about life after high school
The PS eBlast goes out to just under 900 BC teens
who are opted-in subscribers.
*Current as of October 2012

11. Each year Youthink hosts BC’s Best Teen Band contest –
BC’s answer to American Idol!
The contest includes a submission period, industry judging, Top
10 voting and of course the grand finale – a showdown where
the Top 3 battle it out to be crowned BC’s Best Teen Band.
The contest is a major draw card for BC teens (both musicians
and fans), and sponsors enjoy many touch points with the teen
audience throughout every phase, offering opportunities to build
your brand awareness, create positive PR and create
engagement opportunities.
Three levels of sponsorship provide a variety of opportunities
and benefits such as:
• Great coverage and brand exposure, both at the event and
in lead-up phases
• Improve target market perceptions and attitudes of your
brand
• Engagement and lead generation opportunities at
the event
• Positive publicity and heightened visibility

12. Reach the youth audience in multiple ways
through multiple channels with Youthink.
Contact your Account Manager today for
rates, to make a booking, or for more
information.
Robin Carkett
Account Manager
Phone: 604-637-3459
Cell: 604-754-9484
Email: rcarkett@canadawide.com