This is my final version of my pitch - is my version ready to be shown to a client

1. Greener
BLUEZ
A magazine created in c0lLABORATION
with The London magazine

2. MY MAGAZINE BASIS
• Artist based magazine that discovers new faces in the
contemporary R&B realm
• Each month there is a new artists who features in the
issue - this brings new content each month and displays a
different style from the artists of the same contemporary
R&B genre
• Attract a large basis

3. MY MAGAZINE AIM
• To promote new talent that comes under the contemporary R&B genre
• Inform readers of new fresh talent and content to North London
• Boost the new artists career - publicity
• Bring environmental awareness to North London
• Bring contemporary R&B out into the North London music scene as it is a
more unrecognised sub-genre
• provide entertainment for the customers
• Inform consumers that there are many popular and successful artists who
come under this sub-genre

4. MAGZINE FORM
• I will be producing a hard copy of
the magazine as well as an online
based version
• My magazine will be priced at £3.10
to make it marginally profitable but
also affordable - hard copy
• Online subscription will be priced
£3.00 a month and annual price for
12 issues will be £33.00
• 10% discount on the online
subscription when a hard copy is
purchased - saving our environment

5. GENRE
• R&B as a whole is a widely listened to genre however
people are widely unaware of the many modern day artists
they enjoy listening to descend from R&B into the
contemporary path
• R&B came around in the 1950s and the contemporary
stem came later due to the modernised aspects
• Many aspiring artists are inspired through the popular
artists of contemporary R&B so I am bringing them out to
be recognised

6. MOODBOARD
• My moodboard represents the genre of contemporary R&B
• Colours, artists, magazine examples and fonts are all displayed

7. MAGAZINE
CONTENT
• Small biography of the artists
• Images of the artists and things in relation to their life or music journey
• Funky artwork that will create a fun flair to the page
• Self progression images and Animated portraits
• Columns on different aspects to their music
• “Behind the music” and lyrics of their songs
• Reviews of the music they produce
• Words from family/friends of the artist
• Include artists who have made it big and are North London born

8. ANIMATED
PORTRAITS
• This here is an example how I
would animate the portrait of
the artists
• They would be used on the
double page spread
• Adds a funky flair to the page
• Unique
• Good for printing as it is vector
graphic - digitally created
• Becomes a USP

9. FEATURING
• It will not cost to feature in my magazine
• We are doing them a favour to their careers
• They are doing a favour for us and creating a profit,
publicity whilst also rising our sales

10. DIGITAL
DEMO FRONT
PAGE
• Banding - Greener BLUEZ
• Strap line
• Artist’s name
• USP clearly displayed in a
colourful bubble
• Quotes to create interest
• “TheLondon Magazine”
header
• Images relating to my USP
• Artists image/portrait
centred

11. DOUBLE PAGE
SPREAD
DIGITAL DEMO

12. HAND DRAWN
FRONT COVER
SKETCHES
• This is my hand drawn
sketch demo

13. DOUBLE PAGE
SPREAD
HAND DRAWN

14. TARGET AUDIENCE
• Unisex product and target
audience
• Primary audience - 15-19 -
youthful content and genre is
• Secondary audience - 20- 35
- can promote nostalgic feelings
of R&B with a modern day touch
• Tertiary audience - 40+, people
who don’t tend to use the music
platform and are open minded to
be introduced to something new,
broaden their spectrum

15. TARGET AUDIENCE
EXPLAINED
• My magazine has a wider target audience as I believe that
my magazine isn’t age based
• The content won’t be directed towards or presented in an
immature fashion - therefore I can have a 15-40 year old
audience as they have there is the same based genre
content.

16. NRS SOCIAL GRADE
• B and C1 = middle class
• People with professional occupations
• Afford the product

17. MY UNIQUE SELLING POINT
• My unique selling point will be the factor of winning
concert tickets to the highly popular contemporary R&B
artists such as Drake, The Weeknd, H.E.R, Jorja Smith
and Beyonce
• Be in with a chance to win these concert tickets for their
upcoming tour/concerts

18. CONNECTIONS TO NORTH
LONDON
• Display some artists who are north London born :
• Adele - born in Tottenham
• Amy Winehouse - born in Camden

19. RESOURCES
• Tripod
• Desktop computer
• Editing softwares
• Props
• Camera
• Camera lense
• Printer
• Backdrop
• Money

20. PERSONNEL
• Music artist, artists family/friends
• Photographer
• Model (s)
• Writer
• Printing firm
• Distributer - contracted
• Lawyer

21. NAMING THE MAGAZINE
Greener
BLUEZ
• “BLUEZ” emphasises the Rhythm and Blues and it is where Contemporary R&B
originated from and a sub-genre
• “z” for an added modern feel to accommodate the 30-40 year olds who see R&B
as an older genre
• Connotations of “green” are energy and life
• Connotations of the environment come from “green” - a message we are trying to
send. Making the world a “greener” place
• Trying to make rhythm and blues “greener” - sustainable and eco-friendly

22. BRANDING
Greener
BLUEZ
• The colouring of the branding shows the two colours of green and
blue creating a landscape looking theme
• Connotations of the environment
• Quirky mix-up of the colours

23. ENVIRONMENTAL
ASPECTS
• We will be using recycled paper to print the hard copies of
our magazine
• By encouraging the online subscription we reduce paper
and printing ink usage and shipment costs/fuel emission

24. ONLINE DISTRIBUTION
• Online version will be distributed online through a
subscription - subscription is encouraged for environmental
purposes
• Creating a larger online presence through social media
marketing makes it easter to distribute
• Larger Digital footprint and reach
• Will be accessible through www.thelonodnmagazine.co.uk
• Monthly online releases

25. PHYSICAL DISTRIBUTION
• Distributing the print based magazines will consist of
putting them into shops
• Mainstream stores - e.g. TESCO
• Smaller shops - e.g. newsagents
• Opportunity to observe

26. REVENUE STREAMS
• Create a start up money bank with The London Magazine
• Going to create revenue through sales and profits
• Investments and investors will be accepted - will come through The
London Magazine and their connections
• Advertising will be done through posters on public transport systems
• Sponsors/partnerships are coming from The London Magazine and their
main sponsors - we will find our own too
• Influencers will provide a reach to our more youthful demographic who
use social media platforms - these will be popular celebrities and music
influencers

27. SPONSORS
• Partner with Out on the Floor Records as
they are North London based - Camden
• Fun shop for those. Who appreciate the older
art of music - records
• Records have come back into play on the
market and are far more popular nowadays
• Lots of teens and even older demographics
purchase them
• Nostalgic feelings and modern trends create
purchases
• Partnering with Out on the Floor Records will
back the music of our magazine and create
sales or store visits for them

28. MARKETING METHODS
• Market our magazine on many
platforms for maximum
exposure to the public eye
• Create an
@TheLondonMagzineXRnB
and
#TheLondonMagaizineXRnB.
• Create paid ads with
influencers and on the social
media platform

29. • Advertising in the tube which is Londons
largest and more widely used transport
system
• Plaster my magazine front cover on the
platforms, trains and escalators

30. FONT STYLES
• Heroes Legend: masthead
font - branding
• Heroes Legend Hollow:
branding font
• Houston Comics Personal:
strap lines and headlines
• Andale Mono: majority font
Greener BLUEZ

31. COLOUR SCHEME
• Keeping it simple
• Monochromatic theme
• Pops of neon colours around the pages and lettering
• Helps establish what information should be read first

32. COMPETITORS
• There is a gap in the market for my magazine as there is nothing
like my product out there
• Competitors prices are higher but must start slightly lower to build
a customer base
• Similar colour schemes - all contrast and compliment each other

33. THANK
YOU!