3. How the northern echo will effect my product
• The target audience of 16-24 year olds
-Need to make sure this magazine appeals to the main target age group
• Front cover/overall content of my magazine
-Needs to look like a rock/metal magazine
-Colour use/Fonts
• Language use
-Humorous
-Need to be careful (swear-words/slang-not suitable for the northern echo)
4. GOLDEN RULES
•
Need to make sure the information I publish in my magazine is accurate
•
Accept peoples privacy
•
Need parents permission if taking photos of children under 16
•
Must make sure I don’t have any humour that could discriminate against
anyone
•
If I have any sensitive issues I must talk about them delicately
5. HOW THIS MAGAZINE FILLS A GAP IN THE MARKET
•
Only 1 other competitive metal magazine that doesn't contain a few of my unique
selling points such as my weekly article on a new and upcoming band and a free CD
•
This magazine will be distributed freely with the Northern echo which will allow my
target audience of ages 16-24 year olds to be able to get a magazine they enjoy as
Metal Hammer the other Metal magazine is very expensive for young adults in
education
•
It allows un known bands to send in their music and possibly be in with a chance of
getting it on a CD in issues of ‘Metals Creed’.
6. WHY MUSIC?
•
I have been playing guitar and piano for many years and have good knowledge in the
industry.
•
I've read other music magazines and can see where they are lacking and what the
audience would like to see in a rock/metal magazine.
•
As I like rock and metal music I have the same interests as my target audience.
•
Music magazines have a determined readership as so many people read and love music
magazines, this means my magazine would have definite income and be popular.
7. AUDIENCE RESEARCH
•
The audience for Metals Creed are 16-24 year old male and females
•
Socioeconomic group - B-D
•
Tribes- skaters, gamers, emos, metal heads and young
alts
•
Problems caused by my target audience
-Need to be careful of imagery and content/taboo language
•
How they affect the content of the magazine
-Colour scheme, language use
•
How the design and content of Metals Creed appeals to the
audience
-Colour use
-articles
-Imagery
8. GENRE RESEARCH
Black against white
which is very eye
catching
Bold header
Key information
in a bright yellow
Colourless
imagery
Looks ‘graffiti
like’
White black and
red colour
scheme
9. Eroded, metal like
Big, bold
header
Dark imageryaudience can relate
‘Metal like’ font
and colour
‘No 1’ Eye
catching-grabs
your attention
10. THINGS TO CONSIDER
As my magazine is being distributed with the northern echo my secondary audience will be
people who read the northern echo which would be an older target audience.
Due to this I will make sure
-My front cover isn't offensive in any way
-I am careful with language use and only have minimal taboo language
-I have content that my secondary audience may be interested in also
12. Eroded text to match the
genre and look ‘metal like’
Bold header that
catches the eye
Suitable
background
which is
interesting and
contrasts well
with the other
colours and fits
the colour
scheme.
Rock and
Eye catching
survive in red
fonts and
and outlined
colours (bold
with black to
red, black, white
make them
) that suit the
really stand out
target audience
and so it’s the
and go nicely
first thing you
together
see
Sub headings allow you to go
straight to each point
Professional looking
photography
13. The sub headings and header
draw your attention into the article
Bold header that
catches the eye
The outline on the sub
headers makes them
stand out more
Big picture that's
eye catching of
the download
logo to draw
people into the
article and so
they link this
page with a well
known
rock/metal
festival
Isn't much of a
colour scheme
Humorous
article that
appeals to the
target audience
The blue filter on the
photo goes well with
the background photo
14. NAME
METALS CREED
•
Makes is easy for the target audience to identify with the genre of magazine
•
A creed is a system of faith/belief so it’s a clever name as though it’s a ‘Metal bible’
•
The font I use is eroded like rock/metal which looks affective and makes the magazine
more relatable to the target audience.
15. MY AIMS
•
A rock/metal magazine that meets the needs of the target audience
•
To have a magazine that is unique
•
To end up with a large number of dedicated readers
•
To produce a visually aesthetic magazine that also includes content that pleases the
target audience as well as the secondary audience.
17. COLOURS AND FONTS
How to survive a rock festival
Top ten best selling rock albums of all time
New and upcoming band
18. COMMERCIAL VIABILITY
•
Supplement magazine- distributed with the Northern Echo
•
This is a good way for me to gain good readership
•
Due to a high advertising income more money will be able to be spent on
journalists/researchers/photographers I use.
•
This is also cheap to print.
20. PERSONNEL COSTS
•
Journalists - £9 per hour for 9 hours = £81
•
Photographer - £20 per hour for 10 hours = £200
•
Models - £25 per hour for 10 hours = £250
•
Subeditor – £15 per hour for 18 hours = £270
•
Researchers - £20 per hour for 1 hour = £20
•
Lighting assistant - £20 per hour for 10 hours = £200
•
Make up assistant - £15 per hour for 1 hour = £15
Total personnel costs = £1036
21. EQUIPMENT COSTS
•
Studio space rental - £20 per hour for 10 hours = £200
•
Flash lighting studio kit - £90 per hour for 10 hours = £900
•
Camera (Nikon D3) - £49 per day = £49
•
Additional lens hire - £20 per hour for 10 hours = £200
•
QE indemnity insurance - £100 per hour for 10 hours = £1000
•
Props – 4
Total equipment costs - £2349
25. RECAP OF MY AIMS
To produce a rock/metal magazine that is unique
Offers information that readers would benefit from
To produce a visually appealing and interesting magazine
Informative yet humorous articles that the readers could relate to
