Unit 21 Pitch

1. ‘Hertfordshire’s Sunday
league’
Magazine pitch
By Ollie Conroy

2. Title
Hertfordshire’s Sunday league
Clear and precise name
Straight to the point

3. Purpose
To inform people of Hertfordshire’s Sunday football league

4. Genre
 Herts magazine brief
 Sports genre
 20 pages long

5. competition
 No current sports magazines in Hertfordshire
 BBC sport magazines
 Hertfordshire life – Not my genre

6. Target audience
Primary target audience –
Secondary target audience –
Great way of penetrating the market.
Meeting Herts magazines brief

7. Genre and format
‘Cambria’ font for the text and the font ‘Oxygen’ for my title.
Green and white in colour
Size 12 for the body copy text.
Columns

8. content
Achievement page
Information about different local football teams
Mood board

10. Distribution and marketing
Social media will be the main source of advertisement
Sold in shops and online
First copy is free and then moves to £4.99 a month
Psychological pricing strategy

11. Resources and personnel
All of these resources and personnel will be essential in the production of the magazine.
List of resources
 Camera
 Laptop
 Camera lenses
 Tripod
 Computing software
Personnel will aid me in the production of the magazine
Personnel will make Hertfordshire’s magazine as successful it will be!
List of personnel
• Producer
• Writer
• Director
• Editor
• Distribution team

12. Any questions?