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3. The brief
“You have been commissioned by the Northern Echo
to produce a new magazine or newspaper product.
Your product could be in any style or genre but it must
be self financed through sales or advertising. You
must also produce your magazine for a specified
audience segment within the 16 to 25 age group.’’
4. The Northern Echo
The Northern Echo provides north east news, sport and
business
Readership profile:
-Out of 2,158,639 adults in the north east,78,758 adults read the
publication each day
-17,096 people read the publication daily in Darlington (22.8% of
all adults in the area)
-52% of readers male and 26% of the readers are 65 and over
-northernehco.co.uk is one of the regions leading newspaper
websites in the north east
-52% of readers are social grade ABC1
(Information taken from the northern echo’s website)
5. Meeting the Brief
No Taboo words
No Nudity
With my secondary audience being the northern echo
readers which could be parents, teachers and children so
I need to consider that I can’t include any
- Inappropriate content such as nudity because of the age
of my target audience so that would make it illegal
- I think that using Taboo Language such as swearing
would make the magazine less appealing to the northern
echo’s audience
- That my magazine is self financed through sales and
advertising
- Suitable for the 16 to 25 age group
6. AUDIENCE
PROFILE
-70% female 30% male ratio
-Average Age 16-18
-Social economic group: C1-E
-Personality Type: Koala Bear
-Favorite colors: Black, white,
blue,
Yellow
-Leaders in their friendship group
-Naïve about mental health
9. Things to consider
1.
2.
3.
4.
5.
IPSO-Need to follow the 16 editors code of practice
That I meet the brief
I complete my personal aims
No risqué Elements
I meet the deadline
13. THE NAME
LIVE LOVE
LIFE
Alteration makes
it catchy
The Journey
people go whilst
reading it
All the words sound
similar
Gives clues on
the type of
Content
Short easy
words easy to
remember
Represents the
whole magazine
14. My aims for the
magazine
• Inform Readers about mental health
disease
• Try to decrease the stigma attached
to mental health
• Create an interesting product that
gains a loyal audience
• Stick to the northern echo
requirements
16. OVERALL PRODUCT
Front cover
Content
Article one-The Imitation game
Article two-Off the shelves
Article three-The newsletter
17. Flat Plan-
FRONT
COVER
IMAGES-Relate to the articles to
show what they are about
LAYOUT-3 rectangles easy to
understand looks professional
FONTS-Different styles to keep it
interesting
COLOURS-Blue and yellow theme
throughout
18. Contents Page
IMAGES-One image from any of the
articles
LAYOUT-3 columns and two
rectangles
FONTS-Font downloaded from
Dafont.com
COLOURS-Blue and yellow accents
with white background
19. Flat plan-DPS
one
IMAGES-Shows the different symptoms in
an interesting way
LAYOUT-4 columns of text,6 drawings done
on Photoshop
FONTS-Fresh marker font looks like it’s
hand drawn
COLOURS-Light blue background
With yellow header and white text
20. FLAT PLAN-
DPS TWO
IMAGES-Half of the first A4 covered with
graphic that looks like an office
LAYOUT-2 shelf like columns with 6
books on them and then one long
columns with a Q&A in
FONTS-Hand drawn font to fit in with the
theme
COLOURS-Light blue background with
white text
21. FLAT PLAN-
DPS THREE
IMAGES-Models looking downcast
LAYOUT-lot’s of different sized breakout
boxes with text
FONTS-Similar fonts to northern echo
COLOURS-White background with
accents of blue and yellow
22. Conclusions
-16 pages
-Paper size-A4
-Paper Type-Gloss
-Price-£2
-2/3 adverts
-Distribute 10,600 copies
Distributor
-Warner's Midlands plc.
Printers
-Specialize in high quality
magazines
-Well known
25. Income & Expenditure
Overview
Expenditure
Editorial Personnel – £1075
Equipment – £890
Printing - £10000
TOTAL EXPENDITURE - £11965
INCOME
Advertising Income - £3475
Cover Price - £2
Total sales Income - £10600
Sales Income - £21200
TOTAL INCOME - £24675
Total Income - £24675
Distribution Cost-12337
Total Profit - £12337
