3. Summary
- Linking back to the client brief, I will feature and promote music festivals in the
local area.
- The magazine will have information about local festivals that are happening.
- The name of the magazine is called Festivals of Herts
4. What makes 'Festivals of Herts'
different?
- Advertise merchandise
- Useful information
- Include benefits to those who subscribe monthly eg, discounts
for merchandise
5. Competition - There are many music magazines
however Festivals of Herts will stand out
- Hertfordshire of life is £6.75 per issue
- FestWorld is $5.99 per issue
6. Form and genre
- Total of 36 pages
Dimensions: Standard size, 8.5 by 11 and 5.5 by 8.5 inches.
Paper: Thin stock paper, which helps to reduce bulk and save money. Gloss
coating gives the ink stunningly rich colour tones.
( https://soloprinting.com/blog/heres-what-you-need-to-know-about-magazine-
printing/ )
- One release a month but only in summer (May - September)
9. Colours and fonts
- Bold colours
- Hint of neutral
- Different colours because its different music
needs to fit the tone
- The fonts will be decided based on the genre of
the music
10. Target audience
- The primary target audience age range
is 18-30
- The secondary audience is children as
some of the music festivals are family
events.
11. Resources and Personnel
- Camera to take the photos high-quality photos
- SD card for storage cards.
- Tripod
- Editing software
- Photographer
- Editors for article and photos
- Models
- Graphic designer
- Writers
- Manager
12. Budget
- 32 pages for £28
- 100 copies £533
https://www.newspaperclub.com/choose/orders-and-delivery/price-list
- Volunteers and interns.
13. Distribution and marketing
- Purchasing in-store for £3.99
- Online viewing for free
- Monthly subscription for £4.99 with benefits
- Mainly be in local shops and concerts halls. As the this is where the target audience will
be reached.
- The distribution may go outside of Hertfordshire if the magazine becomes
very successful, to then have people visiting Hertfordshire for its music.
