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Why social media?

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Why Social Media Presented by: Chau Tran
What is Social Media? - Tools that are internet and mobile based to help communication amongst peers - Facebook - Twitter - Blog - LinkedIn - Easily accessible - Worldwide use - Growing users
Why Not Social Media? - Very new - Older generations comfortable with old marketing ways - May encourage “groupthink” - Loss of individual creativity and uniqueness - Not targeting the right audience - Not updating websites
Why Social Media? - Lower costs - Engagement with prospects - Build brand reputation - Communicate in bulk - Useful product feedback - Allows one-on-one communications with consumers - Exposure to company - Revenue
Why Social Media?
Alternatives are Costly - Newspapers - Ads - Catalogs - Magazines - Billboards
References “10 Ways Social Media Can Help Your Business”. 19 March 2010. http://www.honeytechblog.com/10-ways-social-media-can-help-your-business/ Falls, Jason. “What Social Media Can Do For Your Business.” 28 December 2009. http://www.socialmediaexplorer.com/social-media-marketing/can-social-media-help-your-business/ Honigman, Brian. “3 Ways Social Media Can Help Or Hurt Your Business”. 10 November 2010. http://www.lunametrics.com/blog/2010/11/10/3-ways-social-media-hurt-business/ Pagliarini, Robert. “Is Social Networking Bad For You?” 6 April 2009. http://moneywatch.bnet.com/career-advice/blog/other-8-hours/is-social-networking-bad-for-you/136/

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Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 

Why social media?

  • 1. Why Social Media Presented by: Chau Tran
  • 2. What is Social Media? - Tools that are internet and mobile based to help communication amongst peers - Facebook - Twitter - Blog - LinkedIn - Easily accessible - Worldwide use - Growing users
  • 3. Why Not Social Media? - Very new - Older generations comfortable with old marketing ways - May encourage “groupthink” - Loss of individual creativity and uniqueness - Not targeting the right audience - Not updating websites
  • 4. Why Social Media? - Lower costs - Engagement with prospects - Build brand reputation - Communicate in bulk - Useful product feedback - Allows one-on-one communications with consumers - Exposure to company - Revenue
  • 6. Alternatives are Costly - Newspapers - Ads - Catalogs - Magazines - Billboards
  • 7. References “10 Ways Social Media Can Help Your Business”. 19 March 2010. http://www.honeytechblog.com/10-ways-social-media-can-help-your-business/ Falls, Jason. “What Social Media Can Do For Your Business.” 28 December 2009. http://www.socialmediaexplorer.com/social-media-marketing/can-social-media-help-your-business/ Honigman, Brian. “3 Ways Social Media Can Help Or Hurt Your Business”. 10 November 2010. http://www.lunametrics.com/blog/2010/11/10/3-ways-social-media-hurt-business/ Pagliarini, Robert. “Is Social Networking Bad For You?” 6 April 2009. http://moneywatch.bnet.com/career-advice/blog/other-8-hours/is-social-networking-bad-for-you/136/