Social Media Pilot Program  The  Interlaken  OCT Hotel By:  Mauricio  Romero G.
What is Social Media?? “ Social media is the use of web-based and mobile technologies to turn communication into interacti...
Social Media in China The same but different! <ul><li>The Great Chinese Firewall (’06 – ’08)  </li></ul><ul><ul><li>Intern...
Social Media in China Plenty of Opportunities! <ul><li>The country's total Web population stands at 457 million and is exp...
The Social Media Platforms
1. Networking platforms
2. Promoting Platforms
3. Sharing Platforms
4. Mobile Media
The Interlaken OCT Hotel SOCIAL MEDIA PILOT PROGRAM 2011
SWOT Analysis Internal  factors External factors <ul><li>Company Background and support </li></ul><ul><li>Quality and Vari...
Key drivers for success Facilities Channels Requirement Provide Information International Market Relationships
Mission <ul><li>To be a pioneer local brand in Social Media usage for delighting and connecting with future and existing c...
Strategies for Success <ul><li>Information  </li></ul><ul><li>Encourage to dialogue </li></ul><ul><li>Follow the Communica...
Measuring Success <ul><li>Quantitative Data   </li></ul><ul><ul><li>Web site </li></ul></ul><ul><ul><ul><li>Competitor’s w...
Social Media is NOT for FREE <ul><li>Manpower </li></ul><ul><li>Top-notch landing pages  </li></ul><ul><li>Professional re...
Budget Proposal <ul><li>Staffing (2) </li></ul><ul><li>Initial resources and Tools </li></ul>10%
“ SOCIAL MEDIA IS THE TRAIN FOR THE FUTURE AND INNOVATION DON’T MISS IT!”   Thank You!
Upcoming SlideShare
Loading in …5
×

Social media pilot program

1,965 views

Published on

Social Media Pilot Program Proposal for a 5 star hotel in China. Local platforms, opportunities and benefits.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,965
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social media pilot program

  1. 1. Social Media Pilot Program The Interlaken OCT Hotel By: Mauricio Romero G.
  2. 2. What is Social Media?? “ Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue”
  3. 3. Social Media in China The same but different! <ul><li>The Great Chinese Firewall (’06 – ’08) </li></ul><ul><ul><li>Internet Censorship </li></ul></ul><ul><ul><ul><li>Out of the Top 100 worldwide websites, 12 are currently blocked in mainland China </li></ul></ul></ul><ul><li>Social Media eliminated?? </li></ul><ul><ul><li>NO!!! </li></ul></ul><ul><ul><ul><li>Flourishing of “home-grown”, stated approved sites </li></ul></ul></ul><ul><ul><ul><li>Most intense in the world </li></ul></ul></ul><ul><ul><ul><li>Way to engage differ from western platforms </li></ul></ul></ul>“ In China, more than in many countries, social media has become deeply integrated into people’s lives”
  4. 4. Social Media in China Plenty of Opportunities! <ul><li>The country's total Web population stands at 457 million and is expected to reach 500 million in 2015 </li></ul><ul><ul><ul><li>U p to 92% of Chinese user use social media, only 76% in US </li></ul></ul></ul><ul><ul><ul><ul><li>M icro-blog users doubled to 100 million (past 4 months) </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>1bn mobile subscribers by 2013; </li></ul></ul></ul></ul></ul>
  5. 5. The Social Media Platforms
  6. 6. 1. Networking platforms
  7. 7. 2. Promoting Platforms
  8. 8. 3. Sharing Platforms
  9. 9. 4. Mobile Media
  10. 10. The Interlaken OCT Hotel SOCIAL MEDIA PILOT PROGRAM 2011
  11. 11. SWOT Analysis Internal factors External factors <ul><li>Company Background and support </li></ul><ul><li>Quality and Variety of facilities </li></ul><ul><li>Uniqueness of the property </li></ul><ul><li>Media Channels - specialization </li></ul><ul><li>Internet presence </li></ul><ul><li>Not able to keep track of customers </li></ul><ul><li>Company continuous development </li></ul><ul><li>International Market </li></ul><ul><li>New convention facilities in the area </li></ul><ul><li>Government restrictions and policies </li></ul><ul><li>Location </li></ul>T HREATS O PPORTUNITIES W EAKNESSES S TRENGTHS
  12. 12. Key drivers for success Facilities Channels Requirement Provide Information International Market Relationships
  13. 13. Mission <ul><li>To be a pioneer local brand in Social Media usage for delighting and connecting with future and existing customers. </li></ul>Global Objective <ul><li>To implement the use of Social media Channels and a variety of platforms for transmitting information purposes to existing and new market segments, in order to create and maintain a relationship that would increase revenue and the return business rate. </li></ul>
  14. 14. Strategies for Success <ul><li>Information </li></ul><ul><li>Encourage to dialogue </li></ul><ul><li>Follow the Communication Effect Pyramid: </li></ul>Awareness Interest Liking Desire Trial Repurchase Regular Use
  15. 15. Measuring Success <ul><li>Quantitative Data </li></ul><ul><ul><li>Web site </li></ul></ul><ul><ul><ul><li>Competitor’s web sites </li></ul></ul></ul><ul><ul><ul><ul><li>Social media channels </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Online mentions across different platforms </li></ul></ul></ul></ul></ul><ul><ul><li>Others </li></ul></ul><ul><li>Qualitative Data </li></ul><ul><ul><li>Surveys </li></ul></ul><ul><ul><ul><li>Listening to the online conversation </li></ul></ul></ul>
  16. 16. Social Media is NOT for FREE <ul><li>Manpower </li></ul><ul><li>Top-notch landing pages </li></ul><ul><li>Professional resources & Materials </li></ul>
  17. 17. Budget Proposal <ul><li>Staffing (2) </li></ul><ul><li>Initial resources and Tools </li></ul>10%
  18. 18. “ SOCIAL MEDIA IS THE TRAIN FOR THE FUTURE AND INNOVATION DON’T MISS IT!” Thank You!

×