1. Jenn Kershaw
860 Valley Drive, Vista, California | 760-707-4425 | Jenn.Kershaw@outlook.com
Objective
Seeking a sales/marketing position that will utilize my experience and knowledge of international business within an
organization built for success.
Experience
SKLZ | April 2012 – July 2016
International Sales Manager | SKLZ | June 2015 – July 2016
• Managed sales in the regions of Latin America, Africa, Middle East and Oceania while also supporting the
Director of International Sales with their efforts in Asia
o Directly responsible for $3.5M sales budget
• Supported distribution partners and attended key events by traveling to Mexico, Brazil, Canada, South Africa,
Philippines, Japan, UAE and Trinidad and Tobago
• Worked with partners to analyze product sell through, provided category management support to maximize
assortment productivity and ROI for both retailers and distributors.
• Managed region profitability through proper product mix management, gross margin analysis and reduction of
non-productive inventory.
• Directed all product sell-in and sell-through programs for total region health
• Directed retail execution to ensure proper brand story and marketing campaigns were supported with effective
merchandising implementation at point of sale online, in-store or customer catalogs.
• Contributed to the product development process through active participation in product reviews by providing
market insights, sales performance and customer trends.
• Responsible for direct input within the sales and operations forecasting process including new product projections
during product development process.
• Provided input into baseline and growth initiatives for the channel during the annual budget process.
• Developed and nurtured relationships with major accounts.
International Sales & Marketing Specialist | SKLZ | June 2013 – June 2015
• Managed sales of International partners in Oceania, South Pacific, Asia, Africa, Middle East and Latin America
o Directly responsible for $2.3M
o Responsible for a 72% increase in revenue year over year and surpassing regional sales goals
• Worked closely with our Marketing Team to develop regional specific marketing plans and worked closely with all
of our International Partners to execute in their individual regions while ensuring adherence to our brand
guidelines.
o Included but not limited to regional brand launches, trade shows, multilingual packaging and creation
distribution of a monthly newsletter to all partners.
• Organized, planned and ran the Global Sales Meeting for 90+ attendees and came in under budget.
International Sales Coordinator | SKLZ | April 2012 – June 2013
• Coordinated and managed all sales for the International Sales Team with a budget of $6M.
• Worked cross functionally with several departments both externally with international teams as well as internally
including Sales, Operations, Marketing and Finance to drive and execute sales.
• Managed communication across all 50+ partners worldwide.
• Reported to International Business Manager and VP of International Sales
• Organized, planned and ran the first Global Sales Meeting for 80+ participants from around the world.
Office Manager | Santa Barbara Fish Market | June 2010 – March 2012
• Responsible for managing all functions of The Fish Market including but not limited to Finance, HR, Sales, Public
Relations and Media.

2. • Reported directly to the Owner and Business Manager.
• Implemented several standard operating procedures across many facets of the business that contributed to
substantial year over year growth and eventual expansion.
Education
BA Global and International Studies | September 2007 – June 2010 | University of California, Santa Barbara
• Major: Global and International Studies
• Matriculated in three years
• University of California Education Abroad Program | UC Siena, Italy | June 2009 – September 2009