1. Douglas J. Alvarez 1118 Colquitt Ave. NE Atl. GA 30307
doug.alvarez1979@gmail.com (404) 408-9678
Dynamic and highly driven leader with 10+ years of Specialty Coffee and Retail experience. Strategize and control regional
purchasing directions. Design and execute operational standards that support quality and drive sales. Strong connections
throughout the coffee industry, combined with 9 years of regional experience in the South East.
(2008-Present) Whole Foods Market/Allegro Coffee South Regional Office
Regional Coffee & Tea Coordinator
Operations:
• Strategic vision, critical thinking, financial analysis, category management, goal setting and team building to drive year
over year sales.
• Lead and design all aspects of new store development and renovations for coffee bar and down the aisle coffee/tea
channels.
o Integral in all aspects of design and in-store execution for 18 stores to date.
• Collaborate with architects, designers, and project managers on venue design and build out.
o Asist with remodel phase execution through supervision of re-set teams, construction crew, and overall scope
of projects for coffee bar and down the aisle coffee/tea channels.
• Direct and continuously improve store operations to exceed the service, product and cleanliness expectations of Whole
Foods Market and Allegro Coffee.
• Champion and assist in Team Member and consumer training and education.
o Drive Allegro Coffee global training programs and work with stores to ensure successful execution. Create
regional product focused training tools that assist in empowering stores while driving quality and sales.
o Identify quantitative and qualitative areas of opportunity across coffee/tea channels, and partner with store
management to strategize and execute an action plan that resolves issues.
• Acquisition Task Force Team-Member for training teams on Whole Foods Market vision and values. Oversaw all data
unification and mapping, category re-alignment, margin and sales analysis. Integrated new products in various
channels to drive both sales and margin.
o Green Life Grocery Acquisition 2010
o Wild Oats Acquisition 2008
Financials:
• Set financial targets for Coffee Bar and Down Aisle Coffee/Tea channels.
• Spearhead year over year sales growth.
• Through product dissection and cogs analysis, drive margin.
• Oversee and lead all aspects of coffee/tea channels with over $15 million in annual sales.
• Identify financially challenged programs through detailed P/L review and store visits. Create strategies and focus to
help bring teams into positive financial performance. Continually lead and drive attention on strong financial
performance.
Product:
• Manage all aspects of category management for coffee bars and down the aisle coffee/tea channels.
• Identify key vendors and products that drive innovation, category excitement, and points of differentiation.
• Strategize, design, and lead all aspects of a new products and promotions for 36 stores.
• Brought to market and continue to grow over 30 regional coffee roasters. Partner with vendors on exclusive product
launches and promotional initiatives to drive sales and margin.
• Ongoing analysis of category trends and competitive concerns; including competitor’s pricing and assortment,
consumer trends and how national new items and promotions affect categories on a period and quarterly basis.
• Extensive travels to coffee origin throughout Latin America.
o Lead trips to origin for the purposes of training new TMs, driving brand position, and overall energy in the
coffee category.
2007-2008 Whole Foods Market/Allegro Coffee Mid-Atlantic Regional Office
East Coast Regional Trainer
New York University (New York, NY) Iona College (New Rochelle, NY)
Multilingual Multicultural Studies Program B.B.A. in International Business
