1. Kerri Mae Mitchell
7900 Windsor Knoll Lane T: 240.393.6344
Laytonsville, Maryland 20882 E: kerrimaemitchell@yahoo.com
Summary of
Qualifications
• 15+ years of marketing, sponsorship and event management experience
with an emphasis in global planning. Execution and pipeline creation
• 10+ years team leadership/ management experience; proven track record
of developing team capabilities and achieving goals
• Deep understanding of competition, brining forward best practices in the
event management and field marketing space
• Extensive experience managing outside agencies including: advertising
(creative & media), local and corporate sponsorships (strategy, execution
and evaluation) including multi million dollar budgets
• Proven ability to collaborate, multitask, and excel in a fast past environment
• Cultivator of strong relationships with both internal and external customers
across multiple regions
Experience Nutanix - Senior Global Events Manager Current Position
• Started Global Events team, developing collaborative environment while providing
strategic direction around key event components including presenters, presentation
content, locations /market alignment and overall customer experience
• Demonstrate creative and strategic problem solving with cross functional team and
key business units for event management, metrics and oversight of $??M annual
budget
• Identified as the trusted partner to global field marketing leadership in addition to a
go-to in house expert for Events and Sponsorship within the Account, Creative and
Production teams
• Create feedback loop to worldwide teams and share competitive intelligence from
all events
• Build “go to” list of relevant vendor partners and functional experts consistently
bringing innovative ideas and industry best practices into the organization
• Exceeded all 2015 performance deliverables including: net new sales pipeline,
influenced opportunities, pipeline acceleration
Nutanix - Senior Field Marketing Manager 2013-April 2015
• Started Americas Field Marketing team by developing strategic annual marketing
plan to generate demand and build pipeline across multiple segments
• Created repeatable and scalable programs and messaging consistent with
corporate guidelines that accounted for 225% year over year regional pipeline
growth and segment/ vertical impact
• Evaluated program requirements and proposed innovative solutions to achieve
demand growth including: tradeshows, custom events, webinars, email, online,
social media, direct mail and sponsorships
• Managed trade show schedule and budget to ensure messaging is on par with
audience and ROI metrics are determined
2. 2
Education
Motorola Solutions - Federal Vertical Marketing Director 2012-2013
• Developed and delivered field marketing programs for Americas Federal segment,
overachieving pipeline targets through a constant flow of inbound leads
• Leveraged a broad mix of marketing programs to generate demand from
customers and prospects, including integrated multi-touch programs, events and
digital marketing
• Work closely with the Americas Federal sales team to ensure that field programs
created new early stage opportunities in addition to accelerating existing pipeline
• Collaborated with Digital and Demand Gen team on campaigns with measured
impact to pipeline growth
Citrix System - Director Marketing, Public Sector 2010-2012
• Drove marketing strategy, including show flow and demand generation for the
Federal Market including tradeshow, digital, social online and sports marketing
engagement
• Engaged channel partners on development of joint marketing plans to include
strategy, cobranded messaging, and securing funding
• Tracked campaign effectiveness and ROI metrics through dashboards and
proprietary reporting tools
• Proactively communicated with sales & marketing leadership providing insightful
executive updates via QBR’s and leadership briefings
Quest Software – Director Marketing, Public Sector 2008-2009
• Adapted core go-to-market strategies with government knowledge and
experience collaborating across extended marketing teams to offer an integrated
marketing strategy
• Leveraged understanding of public sector industry and market trends and
competitive marketing programs to customize messaging and programs as needed
• Developed and managed $800K+ budget for Public Sector based on the marketing
objectives, maximizing cross functional teams for additional resources
Intelsat - Director of Marketing 2006-2008
• Demonstrated ambition, initiative and persistence/perseverance to become
respected Federal, state, local and education market vertical specialist
• Managed $1.5M Public Sector marketing budget, executing strategy including
tradeshows, custom events, webinars, email, digital, social, print and sponsorships
• Forecasted, analyzed and reported on lead flow and program ROI to optimize
revenue
Northrop Grumman IT– Sr. Director Marketing 1997-2006
• Demonstrated experience working in fast paced work environment executing 400+
direct mail, email promotions, advertisements, shows and events, collateral, case
studies, radio, sports marketing, webinars, seminars, press releases, premiums and
other projects annually
• Managed an annual budget in excess of $3 million, with all projects funded 90% via
co-op
St. Bonaventure University
B.S. in Business Administration-Marketing
