1. Summary
Marketer with proven track record in building an energetic marketing culture in-store and in
the community. Versatile, enthusiastic, and creative with five years of experience leading,
training, and mentoring team members and new store marketers. Possess excellent
customer service and communication skills, and adept at implementing brand marketing
promotions and campaigns. Experience includes event planning, social media strategies,
developing community relationships, and presenting marketing initiatives.
Experience
MARKETING TEAM
LEADER
WHOLE FOODS MARKET
LAKEWOOD
JUNE 2013 – JUNE 2016
• Supervise and mentor team members in the implementation of all global and regional
marketing initiatives and promotions through events, signage, food demonstrations, and
merchandising while maintaining Whole Foods Market brand standards and core values.
• Partner with community organizations through events and sponsorships to build a
positive brand image, drive sales, and ensure optimal ROI.
• Collaborate with store leadership, team leaders, and metro marketing team to develop
marketing strategies specifically suited to the store and community.
• Manage and create store specific and metro social media promotion and store website
organization for marketing initiatives, events, and community partnerships.
CONCIERGE SUPERVISOR
WHOLE FOODS MARKET
PARK LANE
JULY 2011 — JUNE 2013
• Led a team of concierge team members whose responsibilities include: catering sales
and events, personal shopping service, and other custom services.
• Increased concierge sales at Park Lane store by 54% from FY 2011 to FY 2012 and
established multiple repeat clients by providing excellent customer service and
developing and maintaining exceptional quality of products and service.
• Décor Lead with multiple successes in merchandising, décor, and execution of global
marketing initiatives.
LEAD CONCIERGE
WHOLE FOODS MARKET
PARKWAY
JANUARY 2011 – JULY 2011
• Successfully launched and implemented the concierge program at Whole Foods Market
Parkway in Arlington.
• Achieved substantial increases in catering sales in six months.
• Worked closely with store marketer to execute a marketing strategy to promote newly
implemented catering and personal shopping services.
DEMO TEAM MEMBER
WHOLE FOODS MARKET
PARKWAY
JULY 2010 – JANUARY
2011
• Creatively execute team demos to assist in driving sales and provide valuable product
and nutrition information to guests.
• Promoted catering service to local businesses and retained new clients to help drive
catering sales.
• Responsible for Parkway’s most successful execution of holiday catering and meal sales.
Skills
MARKETING TOOLS Drupal • Yelp for Business • Mail Chimp • Responsys Distributed Marketing • Eventbrite
PRODUCTIVITY MS Windows & Office • Mac OSX & iWork • Evernote • Adobe LR, PS, & AI • Photography
CERTIFICATIONS ServeSafe Manager Certified • Media Trained
SOCIAL MEDIA Spredfast • Facebook Page Manager • Twitter • Instagram • Paid Social
Education
UNIVERSITY OF NORTH
TEXAS
1998-2002
Radio, Television, and Film
KIRSTEN HETHERLY
MARKETING, SOCIAL MEDIA, EVENT PLANNING
(214) 566 0275 – kirstenhetherly@me.com