SALES - MARKETING - BUSINESS DEVELOPMENT _ Versatile Sales and Marketing professional with proven results in growing and managing business for diverse multi-billion dollars companies as well as SME’s and start-ups. Delivers Sales and Sales Management capabilities integrated with Marketing Strategies, International Market Development, and New Business Development. Breath of expertise spans over several industries including: Fine Cheeses/Food Chains (Agropur), CPG, (Procter & Gamble), B2B Institutional Health Care, B2B Specialty Chemicals (W.R. Grace), B2B Luxury Designer & Durable Goods, (Resin/Aluminum/Wood) and Retail Products to Mass Merchandisers.

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France Lachapelle
East Ocean Boulevard  Long Beach, CA 90802  Mobile: (818) 516-0841  lacfrance@icloud.com (preferred contact)
S A L E S & M A R K E T I N G – B U S I N E S S D E V E L O P M E N T
Versatile Sales and Marketing professional with proven results in growing and managing business for diverse
multi-billion dollars companies as well as SME’s and start-ups.
Delivers Sales and Sales Management capabilities integrated with Marketing Strategies, International Market
Development, and New Business Development. Breath of expertise spans over several industries including:Fine
Cheeses/Food Chains (Agropur), CPG, (Procter & Gamble), B2B Institutional Health Care, B2B Specialty
Chemicals (W.R. Grace), B2B Luxury Designer & Durable Goods, (Resin/Aluminum/Wood) and Retail Products
to Mass Merchandisers.
Areas of Expertise
 New Business Development
 Market Penetration &Expansion
 Product and Service Launches
 C- Level, Client Management Liaison
 B2B andSME Marketing & Sales
 ExceptionalNegotiation Skills
 Strategy Planning, Budget Planning,
Execution andForecasting
 Problem Solving & Decision Making
 Revenue Enhancement
 BrandBuilding, Marketing and
Brandpositioning
 InternationalMarket Development
& Country Analysis
 Multilingual Communication -
English & French
 P&L Management
 Program andProject Management
 Multitasking in Fast-paced
Environments
 Marketing Strategy, Execution
andRepositioning
 Marketing & Sales Management
 Creative Advertising
 Communication Campaigns
 Team building, training and
Leadership
 Collaborative Skills Working
with Multiple Stakeholders
 Highly OrganizedandStrong
AnalyticalAbilities
Professional Experience
MARKETING and SALES MANAGEMENT CONSULTING Feb 2006 - Present
Independent Consultant, Long Beach, CALIFORNIA
Provide professional advisory services to SMB and start-ups in sales management, sales operations,and related
business processes, marketingand brand management,strategic planning,training,and go-to-market strategies.
Major contributions: developed and re-focused business plans;improved sales management processes and
operations;designed organizational restructuringfor greater effectiveness and speed-to-market;right-sized
short & long terms capital & operating budgets; developed marketingand brand enhancement plans; and fine
tuned product and service pricingstrategies based on customer needs.
TAHOE BLUE GALLERY WINE BAR LLC Mar 2003 - Jan 2006
Tahoe Blue GalleryWine Bar is a European-style wine/martini bar, restaurantexhibiting fine artfor sale.
Co-Founder and Equity Partner, North Lake Tahoe, NEVADA/CALIFORNIA

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Ground up Business Development. Accountablefor supervisingapplication schedules of new construction,and
final sign-offs with local environmental agencies such as theTahoe Regional PlanningAgency (TRPA),
obtainingall operating permits and licenses, including food/restaurant operations,art gallery/entertainment
and wine& liquor sales.
Major contributions: Instrumental in exploring and implementing necessary IT infrastructuretomanage
business.Primary Liaison for devising and implementingfinancial pro-forma’s, operatingbudgets, HR policies,
benefits and payroll,reported business activities as needed by government agencies in both Nevada and
California. Collaborated with partners and controlled shut down operations to focus on other out of stateassets.
FRANCE LACHAPELLE
MANAGEMENT CONSULTANT Aug 2001 – Feb 2003
Independent Consultant, Greater Los Angeles, CALIFORNIA
Responsible for providingManagement consultingservices comprisinginformation on market opportunities;
evaluation and development of the business plan, creation of short-term &long-term capital and operating
budget; marketing plan, pricingstrategy;and advice on cost structuremanagement.
JAMES JENNINGS FURNITURE Nov 1999 – Jul 2001
James Jennings Furniture Inc is a privately held company with growth opportunity; itdesigns, manufactures and sales luxuryfurniture.
Management Consultant: Interim Head of Marking and Operations
Led a 360 - degree assessment of the operations. Developed and implemented action plans to improve
operatingefficiencies, grow sales, and maximize thevalue of the business for potential investors.
Major contributions: increased sales by 11% under financially challenging circumstances and limited working
capital. Negotiated and structured thesaleof the company to potential angel investors.
W.R. GRACE Dec 1997 – Aug 1999
W.R. GRACE, Cambridge,Massachusetts is a chemical conglomerate and world-class provider of specialtychemicals for the construction industry. Ithas
7,000 employees in 40 countries with annual sales of $3.2Billion.
World-wide Marketing Manager – Specialty Chemicals for Masonry Construction Products
Played a key role in developing a strategic vision and tactical plans for continual growth. Accountablefor : the
global marketing efforts, theinternational sales expansion,the domestic & international business development
through alliances and, thedomestic sales repositioning.
Major contributions: as a Key executive member, established a fully integrated business unit and increased
profitablesales by 26% during the first 12 months, and 37% in year two.
TYE-SIL Oct 1995 – Feb 1997
Director Marketing/Sales – Patio Creations
For this privatemanufacturer of PatioFurniture,developed a transformational marketingplan and led it’s
implementation throughout Canada and United States. Recommended and implemented improvements to
manufacturingand procurement processes

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Major contributions: expediently managed multiple SKU’s, redirected strategy which resulted in achieving
turn around profitable sales growth of 5.6% totaling $35.6M in eight months, against company’s average 10.5%
decrease in sales annually for two years.
AGROPUR Feb 1994 – Oct 1995
AGROPUR is a Canadian Manufacturer, Importer, Exporter, and Distributor of dairy products headquartered in Quebec, Canada with annual sales of
$3.8 Billion and6,300employees.
Product Manager – Fine Cheese Division
Responsible for sales and marketing activities for brands generating $24M in annual revenues/year.
Accountablefor Brand Management including all company major brands from France (LAUGHING COW,
MINI BABYBEL, etc.) from Switzerland (FROMALP, SWISSVAL Swiss fondues etc.) and many other domestic
products. Played a key role as part of a turnaround team toredress a financially challenged division.
Major contributions: as a Transformational leader, managed and re-positioned multipleSKU’s, transitioned
division into a profit center by generating 8% net profit level in 6 months and exceeded sales objectives by
26.5%.
FRANCE LACHAPELLE
Previous employer: PROCTER & GAMBLE INC. , Toronto, Canada (P&G)
P&G is an $84 Billion consumer products companywith 121,000 employees.
Major Accounts Manager (Canadian Hospitals and Group Purchasing Organizations) – Professional Services
and Institutional Health Care Products. Strategically outmaneuvered thecompetition in various public RFP’s
and increased profits. Successfully negotiated long-term contracts for nearly all of eastern Canada’s volume
and achieved 100% market sharein one province.
Marketing Research Associate, several CPG categories. Led product launches for HEAD’N SHOULDERS Dry
Scalp, PERT 2 in 1 Shampoo/Conditioner, re-positioningof IVORY Shampoo, COAST Bar Soaps 3x90g
packaging, CREST Toothpastereformulations,SCOPE HINT’O’MINT Mouthwash,CASCADE Dishwasher
Detergent, and others.
Education
Master in Business Administration (M.B.A.) - Double Concentration: in Marketing and International
Management, April, 1995. L’Ecole des Hautes Etudes Commerciales (H.E.C.), Montreal, Canada. Affiliated
with H.E.C. Franceand the University of Montreal. English website:www.hec.ca/en/
B.A. Magna cum laude in Geography (Urban Planning) GPA: 3.49.University of Southern Maine, Portland,
Maine.
Fluent in: French (native) and English (Written & Verbal).
www.linkedin.com/in/francelachapelle

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FranceLachapelleResumeACCTEXTBD15R.docx