Matthew Hanley provides his resume, which details his career in sales leadership, marketing, strategic planning, and training and development roles within the biopharmaceutical industry, most recently as Executive Director of Commercial Training and Development at Amgen where he leads learning programs and organizational strategy. He has over 25 years of industry experience and a track record of success developing strategies to drive growth, productivity, and revenue. His resume highlights career achievements, areas of expertise, education, and work history.

1. Matthew H. Hanley
5351 Via Dolores | Thousand Oaks, CA 91320 | Phone: 805.340.0005 | Email: matthewhanley@verizon.net
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COMMERCIAL EXECUTIVE DIRECTOR
SALES LEADERSHIP| MARKETING | SALES OPERATIONS| STRATEGIC PLANNING| TRAINING & DEVELOPMENT
Accomplished, energetic, and results-driven Commercial Executive. Exceptional ability in developing and leading short- and long-term
growth strategies to drive productivity and revenue in the biopharmaceutical industry. Focused on employee, patient, and
provider needs, values, corporate objectives, and strategic planning to directly impact and drive results.
Areas of Key Strengths:
 Operational Management  Sales Planning and Operations
 Account & Sales Management  Cost Avoidance, Reduction, & Control
 Executive Presentation & Negotiation  Cross-Functional Matrix Management
 Specialty Practice and Reimbursement
 Business Analytics
 Contracting & Pricing
 Revenue & Profit Growth
 Segmentation, Positioning, Insight, Patient Journey
 Strategic Leadership & Talent Development
S E L E C TED CA R E E R HIGHL IGHTS
National All-Star, 1995 (Ranked sixth of 254)
Quotabuster Award, 1995, 1998, 1999
Amgen Spot Award, April 2002 – Kaiser Aranesp® Contract
Amgen Spot Award, January 2003 – Hospital CMS Response
Amgen Spot Award, December 2003 – Sales Force Expansion Execution
Amgen Spot Award, November 2004 – Executive Sales Blitz Coordination
Executive Sales Director Inaugural Coach of the Year Award, 2006
Chairman’s Circle, 2006
Amgen Impact Award – Awarded for Neulasta First Step™ Copay Card, 2010
Marketing Excellence Forum Poster Winner – Promotions Team Awarded for NEUPOGEN® Competitive Strategy, 2013
P ROF E S S IONA L CA R E E R HI S TOR Y
AMGEN | Thousand Oaks, CA | 2001 - Present
Executive Director - Commercial Training and Development | AMGEN | Thousand Oaks, CA | 2013 – Present
Notable Contributions:
 Coach, lead, and develop five Directors, 14 Senior Managers, 11 Managers, one Administrative Coordinator
 Optimize $5.0M Direct/Indirect Budget across Marketing, Leadership Development, Sales Force Effectiveness, Key Accounts
 Learning Plans for 12 Brands, to ~1,500 Sales Professionals, 300 Marketing Professionals, and 200 Sales Leaders in U.S.
Notable Achievements:
 Reset Learning Vision to focus on 4 core needs: Marketing, Sustainment, Business Acumen, Learning Channel Diversification
 Launched first-at-Amgen Sustainment Initiative to enable quick assessment of Marketing Messaging and Training Follow up
 Currently Lead Amgen’s Full Potential Global Learning Reorgani zation Strategy and Execution (10 months in process)
 Attained highest internal District Manager promotion rate (80%) from our Management Development Program
Executive Director - Filgrastim Marketing | AMGEN | Thousand Oaks, CA | 2012 - 2013
Notable Contributions:
 Led two Directors, four Senior Managers, one Coordinator, directing promotional strategy and messaging for 200 Sales Reps
 Optimized $28M Promotional Budget with average ROI of 4.1 among two Brands – Neulasta® and NEUPOGEN®
 Drove $4.2B in Net Sales (25% of Amgen’s Net Revenues) for 21-year old franchise
Notable Achievements:
 Developed, presented, and gained Executive Consensus for 2013 Situation Analysis and Brand Plan
 Increased YoY Chemo Cycle Penetration by 2% and Unit Growth by 1%, via increased targeted DTP with 9.0 ROI
 Directed and Executed Competitive Plan against potential Teva BLA/biosimilar entry; plan has exceeded expectations by 50%
 Launched new Promotional, Patient-centric Campaign, entitled “Support,” increasing patient product requests by 40%
 Launched unique Lifecycle Management Development program to compete in biosimilar environment
 Segmented customers using new HCP-level data supplier, allowing differentiated messaging by sales force

2. Matthew H. Hanley
5351 Via Dolores | Thousand Oaks, CA 91320 | Phone: 805.340.0005 | Email: matthewhanley@verizon.net
Executive Director - Sales Operations and Commercial Information Management | AMGEN | Thousand Oaks, CA | 2010 - 2012
Notable Contributions:
 Led Five Directors, 11 Senior Managers, 27 Managers and Associates
 Directed $26M Annual Budget to overhaul of Mobile Sales Reporting and CRM Systems
 Set and Implemented three-pronged Operational Efficiency Strategy (CRM, Sales Reporting, Prescriber Targeting)
 Oversaw the implementation of new Target Validation System, delivering 50% improvement in Semester-to-Semester latency,
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90% reduction in manual Excel file creation
Notable Achievements:
 Replaced 11-year old CRM with Veeva cloud-based system for Laptop and iPad, finishing on time and under budget by $2M,
increasing sales force productivity by one hour per week per territory.
 Convinced Capital Review Committee to approve iPad 2, $1.2M investment for US Sales force based on productivity gains and
innovative savings through existing laptop vendor
 Implemented Automated and Standardized Sales Reporting System across 5 Business Units, replacing Excel -based reports,
increasing Sales Operations Efficiency by 30%
Director - Neulasta® Marketing | AMGEN | Thousand Oaks, CA |2008 - 2010
Notable Contributions:
 Developed three Senior Managers with dotted line supervision over two others
 Oversaw all U.S. Promotional Strategies for Amgen’s $3.8B Franchise, implemented three successful novel tactics
Notable Achievements:
 Launched/oversaw development of new Sales Aid and Branding in 2010; led to 4% Unit growth in 2010
 Introduced Breast Cancer, NHL, and Lung Disease State Monographs, improving Oncology HCP rank by five spots to 2nd
 Supervised development and launch of first-ever Amgen Co-pay Card with over 9,000 patients helped
 Developed Multi-channel Disease State Speaker Program, allowing ability to measure immediate HCP Attitude impact
 Achieved 101% of 1H08 LE, 98.3% FY08 LE, and 100% FY09 LE
 Rated Successful (2008) and Top Performer (2009)
Executive Sales Director – Southwest Region, Oncology | AMGEN | Thousand Oaks, CA | 2004 - 2008
Notable Contributions:
 6 District Managers (DMs), 45 Representatives, 6 Clinical Specialists, 1 Clinic CAM, 1 Regional Hospital Manager (RHM)
 $570M in net sales on $2.4M Expense and Program Budget, Launched Vectibix - first Amgen oncology therapeutic
Notable Achievements:
 Drove Nation-leading Clinic Aranesp® Share of Sales from 53% to 72% via focused patient identification campaign
 Earned 2006 Chairman’s Circle Award for Top Oncology Sales Region
 Rated Exceeds in 2005, 2006, and Successful in 2007
 Earned 2006 Inaugural Coach of the Year RSD Award due to developing RHM team selling effectiveness
 Net Revenues increased by $210M during tenure from a keen focus on Breast and NHL patients
 Grew Appropriate Neulasta® Patient Penetration from 33% to 44% in a declining myelosuppressive chemotherapy market
P R E V IOU S CA R E E R OV E RV I EW
Amgen |Thousand Oaks, CA | 2001 - Present
Senior Manager - Sales Planning & Operations| 2003 - 2004
Pricing Manager – Hospital, Clinic, & Managed Care | 2001 – 2003
Abbott Laboratories |Abbott Park, IL | 1992 - 2001
Marketing Manager | Ultane, Anzemet | 2000 - 2001
Divisional Manager | New York City | 1998 - 2002
Sr. Analyst, Contract Marketing/Pricing | 1996 - 1998
Professional Hospital Representative | 1992 – 1996
Packaging Corporation of America |Evanston, IL | 1988 - 1992
Wholesaler Rep, New Product Development, Marketing Coordinator | 1988 - 1992
EDUCA TION
Bachelors of Business Administration | Finance Concentration
University of Notre Dame | South Bend, IN