This document provides information about the Certificate Program in Marketing offered through UC Berkeley Extension. The program consists of 4 required courses and 4 elective courses that can be completed online or in-person over 1.5-2 years. It aims to help students advance their marketing careers, update their skills, or change careers to marketing. The curriculum covers topics such as marketing research, social media strategies, and marketing strategy. Graduates have gone on to positions such as director of digital marketing and senior interactive marketing manager. Interested students can enroll in an introductory marketing course to get started.

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Certificate Program in
Marketing
Online Information Session

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Hello
Tom McGuire
Program Director
Ask me your questions!
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The Marketing
Landscape
The need for professionals like you!
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The Bureau of Labor
Statistics projects a 9%
growth rate for marketing
positions from now until
2024.
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Career Options
▫ Marketing research analysts
▫ Marketing specialists
▫ Advertising, promotion and marketing
managers
▫ Public relations specialists or managers
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Bachelor’s
Degree
(recommended
)
Certificate
Program in
Marketing+ =
How will your resume
stand out?

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Meeting Our
Students’ Needs
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Career Change
Career Advancement
Round Out Work
Experience
Update Skills
Become more competitive as a job candidate
Make a career change to marketing
Advance my career in marketing
Become better in my job as a marketer
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Welcome to Berkeley!

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Curriculum
Overview
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Average Time to Completion: 1.5–2 years
4 Required
Courses
4 Semester
Units of
Electives
2–4 courses

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What You Learn:
Required Courses
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● Introduction to Marketing
● Marketing Research: Concepts and
Techniques
● Social Media Marketing Strategies
● Marketing Strategy

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What You Learn:
Electives
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Tailor the certificate to meet your specific
learning needs.
● Digital Marketing
● Introduction to High-Tech Product Management
and Marketing
● Marketing Analytics I
● Marketing Public Relations
● New Product Development
A Sample List

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Who You Learn From
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Stephan Sorger
Vice President of
Strategic Marketing
at On Demand
Advisors
Susan Gaide
President of
GaideCom Inc. and
ChromeOrange Music

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Where You Learn:
In the Classroom
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Golden Bear Center
in Downtown Berkeley
San Francisco Campus
in Downtown San Francisco

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Where You Learn: Online
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How You Learn
● Reading materials
● Videos
● Podcasts
● Instructor and classmate
interactions
● Homework assignments
Option 1: Fixed-Date
Start and end date
Option 2: Ongoing, Continuous
Enrollment
Enroll at any time and start your course

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Earning Your
Certificate
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Register for the certificate
Complete courses with grade of C
or better
Pay for each course individually
Total: ~$5,000
Receive certificate

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Our graduates go on
to do big things!
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A look at where
some of our
graduates end up:
Jonathan
Geilhufe
Director of Digital Marketing at
Suited Connector
Galia Goulisheva
Senior Manager, Interactive Marketing
at Genentech
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Next steps.
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Getting Started
Enroll in Introduction to
Marketing
Sign up for our monthly email
Create student account

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Questions?

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Thanks!
Find me at extension-business@berkeley.edu
(510) 642-4231
extension.berkeley.edu/cert/market.html