An immersive training program conducted by Dolores Semeraro to familiarise with social media tools and best practices in today's digital world.

1. digital media | branding | community management

2. digital media | training program

3. Dolores Semeraro
@PRDolores
is the trainer
WHO
Digital marketing and China Public
Relations expert, pioneering social media
with integrated strategies and creative
communications for travel and tourism in
Europe and across the Indian Ocean.
Chinese culture specialist with a deep
understanding of Chinese travelers
behavioral patterns and needs.

4. WHATyou will learn
What is social media
Communities and Influencers
How to listen to your audience
Create compelling content that
is relevant to your brand
How to build a community
Where to find your new
customers
The value of Return on
Engagement (ROE)
Maximize your exposure
DAY 1
Content Planning
Relevance of content, tools,
best practices and trends
Captions for Facebook
Why are they different?
Write powerful captions
Go LIVE
How To plan and execute a
successful Facebook live
performance on your page
Do's & Dont's
Your Brand on Facebook
DAY 2 DAY 3
Post what matters
Rules, tools, best practices and
trends on Instagram
Curate vs Create content
Content creation on Instagram
VIDEO and LIVE
Practical workshop on
Instagram Live & video
content
Instagram Insights
Content strategy tools
digital media | community management training

5. CREATIVITY
Sometimes the daily routine
kills your creative-self. This
training awakes your inner
digital creativity
digital media | community management training
RETURNS
If you are not turning
followers into customers
you are not maximising on
your social media channels
LEARNING
Investing in learning and
development is a key step
for the success of your S&M
team and its strategy
WHYyou should attend the training

6. M
S
IT'S A SMART TRAINING BECAUSE IS...
T
SPECIFIC
The training outline is customised and crafted to enhance your social media performance and skills
ACHIEVABLE
Your team is trained and coached to perform within the short term, actioning the training content immediately
RELEVANT
The training content is based on the latest Digital Media tools for Travel and Tourism
TIME-BOUND
3 DAYS - 3 TOPICS divided into workshops, group discussions and presentations.
MEASURABLE
Results are measured and aligned with your S&M strategy
HOWyou will learn

7. WHATpeople say about the training
DEEPAK BOONEADY ROBERTO MONTANARO RHEEMA AUBEELUCK
Regional Director of Sales & Marketing
LUX* Resorts & Hotels
'The training helped the Sales
& Marketing teams across the
properties in the Maldives
to bring their social media
performance to the next level'
Web Marketing Manager
CreaWebOnLine Ltd
Head of Quality and Training Solutions
Hospitality Plus
'DoloresledanInstagram
workshop forour clientsbased in
Italyraisingawarenessonthe
importanceofsocialmediafor
travelandtourism'
'Doloreswasinstrumentaltothe
creationofoursocialmedia
department inMauritiusandher
trainingsessionswerehighly
informative'

8. dolores@travelsandretreats.com
travelsandretreats.com
Coffee shops Conference Rooms
Conference Rooms
'Welearnedhowtoexpress
thetoneofvoiceofourbrandon
socialmediathankstoDoloresand
hercustomisedtraining'