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The Bands name inverybig bold
letters,thismaybe because the
recognisable albumartworkdoes
not have the Bandsname writtenon
the front.
The albumname is ina slightly
bolderfontthanthe rest of the
writingdownthe bottom,thismay
be so that the albumname stands
out more as the fansof the band
will know whattolookout for.
Thispicture issymbolicof the
album,people will know whatto
lookout forwhentheyare buying
the albumas theywill recognise it
fromthe poster.The fact thatthis
takesup a lotof the poster,implies
that thisisan importantpart of the
advertsince itis verysymbolicof
the album.
The albumposterhas
elementsof avery70’s vibe
whichisverytypical of an
Indie band.Thisreflectsthe
genre andthe influences of
the band’smusicwell.
The simplisticdesign,isseentobe
straightto the pointwhichisa good
reflectionof the bandspersonaand
image that theytendtogive.They
are knowntobe verystraight
talking.
The black and white are symbolicof
the Arctic Monkeysandthe album,
makingitmore recognisabletofans,
not onlythis,the white fontstands
out well againstthe black
background,makingimportant
information,more eye-catchingand
standsout to the audience more.
The choice to have the coloursof
the advertin blackand white,
impliesthatthe albumismade for
adultsas someone fromadifferent
demographic,someone younger
may see thisas slightly scaryasthe
posterispredominantlyblackwhich
connotesa scarierlookfora child.
The use of Z patternadvertisingis
usedhere as firstof all we are
drawnto the name of the band so
we are clearas to who isactually
makingthe album,we are then
drawnto the actual artwork of the
albumand knowwhatto lookout
for whenpurchasingthe album,
the picture isalsovery intriguing
and has a nice aesthetictoit,
enticingpeopletobuythe album
evenmore so,we are thendrawn
to more importantinformation,
such as whenitisout and the
name of the album.We get a lotof
informationfromaverysimplistic
poster.

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Arctic monkeys album advert annalysis

  • 1. The Bands name inverybig bold letters,thismaybe because the recognisable albumartworkdoes not have the Bandsname writtenon the front. The albumname is ina slightly bolderfontthanthe rest of the writingdownthe bottom,thismay be so that the albumname stands out more as the fansof the band will know whattolookout for. Thispicture issymbolicof the album,people will know whatto lookout forwhentheyare buying the albumas theywill recognise it fromthe poster.The fact thatthis takesup a lotof the poster,implies that thisisan importantpart of the advertsince itis verysymbolicof the album. The albumposterhas elementsof avery70’s vibe whichisverytypical of an Indie band.Thisreflectsthe genre andthe influences of the band’smusicwell. The simplisticdesign,isseentobe straightto the pointwhichisa good reflectionof the bandspersonaand image that theytendtogive.They are knowntobe verystraight talking. The black and white are symbolicof the Arctic Monkeysandthe album, makingitmore recognisabletofans, not onlythis,the white fontstands out well againstthe black background,makingimportant information,more eye-catchingand standsout to the audience more. The choice to have the coloursof the advertin blackand white, impliesthatthe albumismade for adultsas someone fromadifferent demographic,someone younger may see thisas slightly scaryasthe posterispredominantlyblackwhich connotesa scarierlookfora child. The use of Z patternadvertisingis usedhere as firstof all we are drawnto the name of the band so we are clearas to who isactually makingthe album,we are then drawnto the actual artwork of the albumand knowwhatto lookout for whenpurchasingthe album, the picture isalsovery intriguing and has a nice aesthetictoit, enticingpeopletobuythe album evenmore so,we are thendrawn to more importantinformation, such as whenitisout and the name of the album.We get a lotof informationfromaverysimplistic poster.