1. Advertisement Analysis
Rihanna – Rated R
This advertisement was featured in a magazine in order to
promote Rihanna’s new album ‘Rated R.’ The
advertisement comes across as quite unusual, the image
shown of Rihanna shows her looking quite scary and angry,
she looks like a bit of a rock chick with all the rings and her
heavy eye-makeup which is quite unusual considering it is
an RnB album, however Rihanna is known for being quite
quirky and unusual with her dress sense so this portrays her
unusual side. The R in the top right corner which stands for
the album name ‘Rated R’ looks as if it has been carved on,
this suggests the songs on the album are about pain and
are quite deep. I think the torn effect on the page looks
really effective with the blocked writing on it. Her name is
very large which makes it easily visible which is crucial for
an advertisement so it is clear who the advert is for, the
simple font looks really effective as it creates a balance with
the unusual image. Her two already released songs are
written in bold and red, red is a stereotypical colour of the
RnB genre, it has connotations of love, hurt and pain.
Having these two song titles is massively important as it
will make fans of these two songs more likely to buy it. The
parental advisory symbol is visible on the advert which is
also very important. I feel this is a really good
advertisement.
Jay –Z – The Blueprint 3
This advertisement of Jay-Z’s album The Blueprint 3 is a very
minimalistic but bold, eye catching advertisement. The image
used is just an enlarged version of the album cover, this
makes it easier for the audience as it instantly shows that this
advert is directly related to the album. The whit/grey
background is very simple. The central image appears to be a
large heap of instruments and music related items, this
suggests to people that Jay-Z has a very musical background.
The instruments look somewhat like a large organised mess,
however I think it is very eye catching and suggests there is
going to be a real variety on the album. The rule of thirds has
been applied in this image. The three bold lines of red really
make this advertisement as without them I feel it would be
really boring, they are the focal point of the advertisement,
red is stereotypical to the RnB/Hip Hop genre so straight
away relates the advert to this genre. His name is really bold
at the top of the page which is very important so it is clear
who the advert is about, at the bottom of the page you see
the title of his album and in bold the release date, little
information is given away but I feel this is all you need on a
advert and this is what makes it such a striking
advertisement, I think it is very effective. His record label
RocNation is also provided.

2. Jessie J – Who You Are
The advertisement is for Jessie J’s album ‘Who You
Are.’ The main colours featured on the advert are
black white and gold, gold was a good choice of
colour as Jessie J is known to where ‘bling’ jewellery
so this represents that and the colour is also linked
with her RnB/Pop genre. The image itself applies to
the rule of thirds and formal symmetry is achieved. It
is quite a simple image which is just a close up of
Jessie J looking quite attractive, the image is quite a
sexualised image as you see her in a lace top, Jessie J
is known for wearing quite revealing outfits. Her
name is written in bold gold writing making the artist
clear with the name of the album just below it so it is
very clear what the advert is for. I feel that the black
box doesn’t look that good and the bottom half of
the advertisement could have been designed better.
Two of her known song titles are shown which will
help with promoting the album as people are more
likely to buy it if they know the songs. The house
style is kept consistent throughout the
advertisement. Her website is shown if people want
to find out more. Also her label Lava’s logo is shown
which is a subsidiary of Universal Republic who’s logo
is also shown. The advert has all relevant information
and is a good advertisement for her album.