Kathleen McGuire Personal Brand Presentation

1. PERSONAL BRAND EXPLORATION
Kathleen McGuire
Project & Portfolio I: Week 3
July 28, 2019

2. Kathleen McGuire, grew up in sunny Seminole,
Florida which is where her dreams of creating
beautiful things began. Growing up she always
loved using her imagination and creativity to
create just about anything. After completing her
A.A. at the local community college she set out
to find what she could use her creative mind for.
That’s is when she stumbled upon Digital
Marketing and Web Design. After a few years in
her career field she decided to finish her
education at Full Sail University and obtain a B.A
in Digital Marketing.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Web Administrator
• Advertising & Promotions
Manager
Creator Archetype - Creating
brand stories and interactive
design that not only tells the
brand’s story but gets the
customer involved with the brand
on a personal level.
Digital Marketing for Small Businesses

4. • DEMOGRAPHICS: Female, 30 -
40 years old, Predominately
White, Married, College
Educated, Located in Florida.
• PSYCHOGRAPHICS: Family
focused. Has strong family
values. Enjoys trying new local
spots. Foodie. Values a good
work life balance.
• IDEAL AUDIENCE MEMBERS:
Miranda (Edwards) Tegtmeier,
Recruiting Manager (PODS),
Veronica Sotelo, Marketing
Manager (Trulieve)
Hiring Managers at Small Businesses
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land a mid Level marketing position with a local
business.
‣Build my brand and connect with people in
the local digital marketing and web design
community.
Mid Term: (2026)
• Land a Management Position with a local tech Start
Up
‣Become well known in the Digital Marketing
and Web Design community.
Long Term: (2031)
• Establish my own Digital Marketing Agency
‣Secure 10 Major Clients. Establish an office
with at least 3 employees.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 89%
Adobe Creative Suite 75%
Storytelling 70%
Communication 80%
SOFTHARD
Google Analytics 70%
WordPress CMS 80%
Microsoft Office 95%
Leadership 70%
SOFTHARD

7. I help business professionals
increase sales by engaging and
entertaining local customers through
digital storytelling.
PROMISE

8. CREDENTIALS
Work Experience:
• 8 years in Web Design
• 7 years in Digital Marketing and Social
Media Marketing
Education:
• Digital Marketing, Website Design
• Digital Marketing, B.S., Full Sail University (Exp. 2021)
Awards:
• National Society of Collegiate Scholars

9. COMPETITION
Kate Rahman
Industry Experience:
• Current Digital Marketing Manager at
Publix Super Markets
Education:
• B.A., University of Florida, Business Administration
Leadership Experience:
• 6 Years Management Experience
Skills and Proficiencies:
• Advertising - 45 endorsements
• Marketing - 29 endorsements
• Media Planning - 26 endorsements
Kathleen McGuire
Overall Online Presence:
• Banner image personlized, professional headshot, no
articles published, inactive on social media, 3
received recommendations
• Grade: Good, 60 out of 100
Industry Experience:
• 8 Years Web Design Experience
• 7 Years Digital Marketing Experience
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• 3 years management experience
Skills and Proficiencies:
• Online Marketing - 5 endorsements
• Social Media Marketing - 7 endorsements
• Web Analytics - 4 endorsements
Overall Online Presence:
• 139 connections, banner image not, professional
headshot, no articles published, active on personal
social media accounts
• Grade: Average, 50 out of 100

10. COMPETITION
Devon Vocke
Industry Experience:
• 19 Years Industry Experience
Education:
• Communications, Journalism and Related Programs,
B.A.
Noteworthy Experience:
• Entrepreneurship - President of media company for
10 yrs
Skills and Proficiencies:
• Online Marketing - 31 endorsements
• Affiliate Marketing - 19 endorsements
• PPC - 16 endorsements
Kathleen McGuire
Overall Online Presence:
• 2,089 Article Followers, banner image customized,
professional headshot, detailed profile summaries,
one recommendations, notable volunteer work, URL
not yet customized
• Grade: Good, 70 out of 100
Industry Experience:
• 8 Years Web Design Experience
• 7 Years Digital Marketing Experience
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• 3 years management experience
Skills and Proficiencies:
• Online Marketing - 5 endorsements
• Social Media Marketing - 7 endorsements
• Web Analytics - 4 endorsements
Overall Online Presence:
• 139 connections, banner image not, professional
headshot, no articles published, active on personal
social media accounts
• Grade: Average, 50 out of 100

11. BRAND POSITION
Bringing creativity, imagination and
ingenuity to the small business culture
by sharing brand stories that engage and
inspire their customers.
KATHLEEN MCGUIRE

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Digital First Friday Meetup
‣ September 6 | St. Petersburg, FL
• St. Pete Business Builders
‣ August 1 | St. Petersburg, FL
• Social Media Marketing Conference
‣ July 30 | Tampa, FL
Digital Marketing
• Primary Content: est blog and post weekly blog posts.
• Primary Tools: FB - promote website and share blog posts;
LinkedIn - publish articles to profile.
• Website: Full Sail digital portfolio site to showcase school
work; use brand website to post blogs and share current
projects.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking management level marketing mentor with
medium or large corporation, Jan. 2021
Formal Education
• Complete Digital Marketing, B.S. by expected
graduation date in 2021
Technical Skills
• Complete Google Ads Certification, Dec. 2020
• SEO Foundations - Lynda.com, Dec. 2020
• Google Analytics Training, Dec. 2020
Soft Skills
• Illustrator CC 2019- Lynda.com, Sept. 2019
• Digital Marketing Trends- Lynda.com, Oct. 2020
• Marketing Analytics - Lynda.com, Nov. 2020

14. Kathleen McGuire
You know how most small businesses
are uninformed when it comes to digital
marketing? Well what I do is create and
update their online presence so that their customers can easily
find them and their products without the need to hire a very
expensive marketing firm. In fact, I helped a local jewelry store
grow their website from 1,400 unique visitors a month to over
15,000 under a year.
“

15. REFERENCES
Summary Report for: 11-2021.00 - Marketing Managers. (n.d.).
Retrieved from https://www.onetonline.org/link/summary/
11-2021.00
Summary Report for: 15-1199.03 - Web Administrators. (n.d.).
Retrieved from https://www.onetonline.org/link/summary/
15-1199.03
Summary Report for: 11-2011.00 - Advertising and Promotions
Managers. (n.d.). Retrieved from https://www.onetonline.org/
link/summary/11-2011.00
23Results for "Greater Tampa Bay Area". (n.d.). Retrieved from
https://www.linkedin.com/jobs/search/?
currentJobId=1295809841&f_C=28638555&geoId=90000828&loca
tion=Greater Tampa Bay Area&locationId=OTHERS.worldwide
PODS hiring Digital Marketing Specialist in Clearwater, Florida,
United States. (n.d.). Retrieved from https://www.linkedin.com/
jobs/view/1389830709/?
eBP=JOB_SEARCH_ORGANIC&recommendedFlavor=SCHOOL_R
ECRUIT&refId=a4cf4e8a-0af9-44b7-
b832-8a5b21973d15&trk=d_flagship3_search_srp_jobs
Careers & Internships. (n.d.). Retrieved from https://
zootampa.org/careers/
Careers. (n.d.). Retrieved from https://www.trulieve.com/careers
ZooTampa at Lowry Park Salaries. (n.d.). Retrieved from https://
www.glassdoor.com/Salary/ZooTampa-at-Lowry-Park-Salaries-
E2914881.htm
(n.d.). Retrieved from https://www.google.com/search?
q=marketing networking events near me&oq=marketing
networking events &aqs=chrome.
1.69i57j0l5.24517j1j7&sourceid=chrome&ie=UTF-8&ibp=htl;events
&rciv=evn&sa=X&ved=2ahUKEwjj1rrkkNjjAhVwQt8KHUDbBz0Q5b
wDMAJ6BAgMEAE#fpstate=tldetail&htidocid=LCTYZ7Fsn8KZwJ
GnJpA8-A==&htivrt=events
(n.d.). Retrieved from https://www.linkedin.com/in/devonvocke/
(n.d.). Retrieved from https://www.linkedin.com/in/katerahman/