.

1. PERSONAL BRAND EXPLORATION
Valeria Gomez
Project & Portfolio I: Week 3
August 19, 2020

2. There are many marketing managers out there, but none are quite
like me. Integrity and righteousness are at my core, guiding each
and every decision I make. I have the ability to understand people
and what moves them, creating strong connections with those I
meet. I’m passionate about exploring new cultures, and take pride
in my ability to speak English, Spanish and conversational French.
My background working for lawyers has taught me a strong work
ethic, and my experience behind the camera in production has
helped me understand how to imaginatively convey emotion in a
desired target audience. It is thanks to these attributes and
experiences that I seek to embark on a creative journey through
the marketing world and help companies successfully deliver
value to their consumers.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Director
• Business Development Director
• Brand Manager
Magician and Explorer Archetype
Marketing Manger

4. I want to work in the marketing management field within the entertainment industry. Some of the job
title variations I discovered on OnetOnline.org include Marketing Director, Business Development
Director, and Brand Manager. According to the Kaye Putnam quiz, my brand archetypes are
Explorer and Magician. As an explorer, I would approach my work differently than by being
innovative and finding new ways to create experiences and deliver value to consumers. I would be
creative, take risks and try out new methods and ideas to stay ahead of the competition. Of course,
at the bases of this would be a huge sense of purpose or meaning. Although bold, innovative, and
groundbreaking, the marketing campaigns would have a strong sense of purpose and be based on
data and research. As a Magician, I would use my visionary qualities to find new opportunities that
would help the company grow. I have an eye to see opportunity where others might see problems,
which I believe would really set me apart from the rest. As a result, I would be able to help the
company meet their goals even in difficult times.
PROFESSION

5. • DEMOGRAPHICS:26-50 years old, college educated, located in
South Florida or Colombia, married, Latino heritage.
• PSYCHOGRAPHICS:Enjoys outdoor activities and exploring new
places and cultures, adheres to Christian values, regularly attends
church service, is interested in the experience of being human, is
curious and likes to conduct their own research to actively learn what
is really going on around the world.
• IDEAL AUDIENCE MEMBERS: David Miranda CEO&Creative
Manager. Myriam Castañeda CEO. Andrew Smith HR.
ecruiters and Hiring managers at FCM Sequoia GROUP, Criteria
TARGET AUDIENCE

6. GOALS
Short term:
 Get an entry-level job in marketing specialist upon the following 2
months after graduation
 Grow my online and offline network by 25% by November 20th,
2022
 Get a mentor by the end of the first 6 months in my new job
Med-term:
 Grow my brand awareness by 50% by keeping my website up to
date with my latest projects and publishing engaging content on my
social media
 Be promoted to brand manager and oversee my own team of
marketers by 2026
 Get a new mentor that can help me grow my career even further
by 2026
Long term:
 Open my own marketing agency by the time I reach 35 years of
age

7. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Keynote and MS Office 65%
Resourcefulness 70%
Interpersonal Skills 60%
SOFTHARD
Data analysis 10%
WordPress CMS 10%
Leadership 40%
Collaboration 60%
SOFTHARD

8. I use my innate desire to understand and
connect with others to identify customers’
needs, purpose, and target audience to
strategically deliver maximum value through
digital media storytelling.
PROMISE

9. CREDENTIALS
Work Experience:
-3 years’ experience in customer service
assistance and assistant for the Law firm
Fernando Gomez Consultores
-FCM Sequoia GROUP
Education:
• Online Marketing Foundation, Certification
at Project Manger Institution
• Business and Entertainment at Full Sail University (Exp. 2021)
Awards:
• Scholarship Full Sail University

10. COMPETITION
Isamar Colon
Industry Experience:
• US Army
• Master Control Operator
• Public Relations Assistant
Education:
• Current student enrolled in Entertainment Business ,
B.S. at Full Sail University
• Universidad del Sagrado Corazon
Leadership Experience:
• Supply Sergeant
Skills and Proficiencies:
• Communication
• Leadership Development
• Time Management
Valeria Gomez
Overall Online Presence:
• Less than 200 connections,Good Headshot, she has a
really good content and outgoing personality, detailed
summaries throughout profile with two content pieces.
• Grade: Good 70 out of 100
Industry Experience:
 No industry experience yet, is still in school
• Assistant at Criteria films during 6 months
Education:
• Current student enrolled Business and Entertainment ,
B.S. at Full Sail University
• Communications at Javeriana University
Leadership Experience:
• Student Representative at High school
Skills and Proficiencies:
 Resourcefulness
 Active Listening
 Interpersonal Skills
 Illustrator
 Social Media
 MC Office
Overall Online Presence:
• Less than 100 Connections, banner image customized,
professional headshot, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 50 out of 100

11. COMPETITION
Patti Myers
Industry Experience:
 2-year experience in social media
management experienceEducation:
 B.A in Psychology from the State University of New York College
at Old Westbury
Noteworthy Experience:
 Content Marketing Intern at Prescription PR – SEO and Social Media
 Marketing Specialist at Bluleadz – Social Media Marketing Strategy,
Marketing Campaigns
 Marketing Consultant – Communication Strategy Group – Manage
Social Media marketing for agency and clients
Skills and Proficiencies:
 Creative Problem Solving
 Brand management
 Social Media Marketing
 Adobe Illustrator
 Communication
Valeria Gomez
Overall Online Presence:
• 410 connections, banner image customized, polished headshot,
detailed profile summaries, no recommendations, notable volunteer
work, customized URL
• Grade: Good, 87 out of 100
Industry Experience:
 No industry experience yet, is still in school
• Assistant at Criteria films during 6 months
Education:
• Current student enrolled Business and Entertainment ,
B.S. at Full Sail University
• Communications at Javeriana University
Leadership Experience:
• Student Representative at High school
Skills and Proficiencies:
 Resourcefulness
 Active Listening
 Interpersonal Skills
 Illustrator
 Social Media
 MC Office
Overall Online Presence:
• Less than 100 Connections, banner image customized,
professional headshot, no articles published, sporadically
active on personal social media accounts, URL customized
• Grade: Average, 50 out of 100

12. BRAND POSITION
Leveraging on the uniqueness of diverse audiences
across America through highly targeted digital media
storytelling that will leave you overflowing with
emotion

13. NETWORKING &
MARKETING
Two professional organizations I seek to join over the next two years are the American
Marketing Association (AMA), the Digital Marketing Association (DMA), and the Internet
Marketing Association (IMA).
The primary type of content I will produce and publish online on a regular basis will be
regarding the use of emotion in marketing and business. It will include tips and best
practices on how to build it, capture it and capitalize on it. Also, I will share content
regarding the top industry trends in digital marketing.
The primary social media tools I will use to promote and disseminate my content will be
Instagram and Facebook. I will also use my blog to share more extensive pieces of
information.
I will use my digital portfolio to help market my personal brand online by making sure
that it is linked to all my social media. Also, I will reference it when posting on Facebook
and Instagram and will add it to my email signature. Additionally, I will make sure to
post interesting and engaging content on my blog to ensure increased traffic to my site.
Furthermore, I will share my most successful posts on my LinkedIn for my network to
see and share.
https://amaorlando.org/
https://www.dmaglobal.com/
https://imanetwork.org/

14. PROFESSIONAL DEVELOPMENT
To become who I want to be professionally, there are several
things I need to accomplish first. In regard to formal education, I
must finish my bachelor in Entertainment Business. I would also
like to obtain an MBA in digital marketing immediately after
graduating from university. In terms of hard skills, I need to learn
how to use CMR software such as Blackbaud The Raiser's Edge,
also learn Google AdWords, Marketo Marketing Automation and
perfect my abilities in Adobe products. I intend to achieve these
objectives by the time I graduate. I also want to continue working
on my French. I plan to start taking classes and wish to become
fluent by 2022. For soft skills, I should keep working on my public
speaking, persuasion, and coordination skills. I want to improve
them by the time I graduate.
I seek to find a mentor or coach that has a similar background to
me and understands the struggles of being a foreigner in a new
country. They should be a senior-level marketing professional
with 20+ years of experience in the entertainment industry and
uphold similar values to my own.
https://www.onetonline.org/link/summary/11-2021.00#

15. VALERIA GOMEZ
Hello, my name is Valeria Gomez and I recently graduated from Full Sail University
with a degree in Entertainment Business. I am passionate about help others and
being creative with innovated ideas. I help artist and businesses specially deliver their
story to their target audience. What makes me unique is that I like to generate
emotional connections through my work. I have a background on business
management, marketing, and leadership. If you need an enthusiastic and proactive
person, here is my contact. Thanks for your time!

16. REFERENCES
Home - American Marketing Association Orlando | AMA
Orlando
American Marketing Association Orlando | AMA Orlando
https://amaorlando.org/
Digital Marketing Association
https://www.dmaglobal.com/
Imanetwork.org
https://imanetwork.org/
11-2021.00 - Marketing Managers
Onetonline.org
https://www.onetonline.org/link/summary/11-2021.00#
https://www.linkedin.com/in/pattimmyers/
https://www.linkedin.com/in/valeriagomezcastaneda/
https://www.onetonline.org/link/summary/11-2021.00#Skills