2

1. Research
James Cooper-Abel

2. Existing Productthumbnail
Intro title
Main videohttps://www.youtube.com/watch?v=Bo9KxyGm4Qs
We see here in tee thumbnail that the producer of the video has used the cover of the comic he is
reviewing as his videos thumbnail meaning he doesn't have to create his own meaning he has more
time for editing the main video and this make the audience want to watch it as it tells anyone
looking for a review of this comic that they’re in the right place or anyone just browsing around may
find the thumbnail interesting making them click and watch the video.
The intro title starts with close ups of the main title and then zooms out to shows us the title of the
videos channel all whilst the halo 3 theme song plays in the background this interreges the
audience and keeps them interested as if the title is boring then people may click away from the
video to watch something else so making the title theme interesting keeps the audience invested
and wanting to watch the video.
We see here in the main video itself that the producer is using his online avatar in halo 5
somewhere on a map doing what would be done in live action that is having someone talk in front
of something whilst discussing about a subject, this keeps the audience interested as it is original as
most review shows have someone in real life talking about what they think about something
meaning that this make the audience want to continue watching, another way the producer keeps
the video interesting for the viewer to keep watching by cutting back and forth between his avatar
and the comic he is reviewing.

3. Existing Product
We see here the thumbnail of a producer named caddicarus who has a cartoon version of him in a spider
man costume swinging around this will attract young children more as kid like cartoons and spider man
so it make the audience want to watch it and also the thumbnail give off a clear message to state what's
being reviewed so anyone looking for a spider man review there in the right place.
In the main we see the producer talk about the game he is reviewing but it’s never taken to serious as at
any moment he can make a joke about something inside the game that we wouldn't pay to much
attention to including doing skit as we see here as he states that at the beginning of the game with
beaten and arrested king pin in which he then states “you’ll be thinking to your self well god dam it I’ve
beaten the biggest crime boss in all of new York I guess its time to throw this game into the bin” cutting
to a skit of him web throwing the game into the bin and its this type of comedy that keeps the audience
interested and coming back for more as the review isn’t like most reviews as the producer just has fun
making joke about the game but still reviewing it on weither its good or not and worth to buy making
the audience wanting to watch the video weither they’re there for a review of the game or just want a
good laugh this producer dose both making them flow smoothly and the video appeal to more people
thumbnail
Main video https://www.youtube.com/watch?v=6-yxUiaEp2I

4. Existing Product
We see here in the thumb nail the producer linkara has used a cartoon for his thumbnail as
we see beast boy in the middle love struck by the person on the right with linkara himself on
the left confused
https://www.youtube.com/watch?v=nXxJPQ_KZaQ

5. Existing Product

6. Research Analysis
• What common features do the researched
products have?
• What aspects of the research will you include
within your on work?

7. Questionnaire Analysis

8. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

9. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

10. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

11. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

12. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

13. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

14. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

15. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

16. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

17. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this audience:

18. Interviews

19. Interview 1

20. Interview 1
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

21. Interview 2

22. Interview 2
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Gender
Psychographic
Social Status

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
– Questionnaires
– Interviews

26. Research Evaluation
– What sort of a response did you get?
– How did you distribute your survey? Give an advantage and a disadvantage