A pictorial overview of how leading games companies have leveraged KTplay to drive more player engagement and revenue in their games. With user acquisitions costs climbing ever higher, retaining and monetizing the players you already have is a critical component to success in the mobile market. KTplay’s in-game community platform opens a two-way communication channel between publishers and their players, to increase engagement, retention, monetization, and customer satisfaction amongst their high-value customers.

1. KTplay
What’s new in 3.4, 3.5 and what is in our Roadmap
Powering In-Game Communities for:

2. Enter the Community
via the ”Community”
button.

3. Realizing, most 75-80% of their spenders were actively engaging with the community hub, Flare used
direct player feedback from the community to improve their monetization in a September update.

4. Zombie Gunship Survival’s “Community
Content” category has over 1700’s topics, with
even more content sent via comments.
There was so much fan Fiction, Flaregames
created a whole collection dedicated to it.

5. Flaregames created a fictional character to post
hidden messages in binary codes for players to
decipher.
The Message gamified the update experience and drove
community hype for the update trailer which was leaked
onto the official website.
“You have been waiting for me”
And I have information for you
It will help you get prepared for what’s coming
Head to the official source dot com
And look for anything suspicious”

6. Community
Entrance
In-Game
Community

7. KTplay’s live ops toolset allowed
Rodeo Stampede to deeplink
interstitials and Store Page
Resulting in:
11% Increase in Sales
Revenue.

8. Chinese Players were incentivized to share photos of their recently caught
animals on their Wechat Moments. (Chinese equivalent of Twitter Feed)
If they received 10+ likes and shared a screenshot back into the KTplay
community, they received in-game rewards!
Friend Sharing Event Stats
Participation rate: 33%
Reaching 150,000+ user viral exposure /
event

9. A KTplay event encouraged Chinese Players to create Rodeo themed
videos on Douyin (Tiktok’s Chinese name). Creatotrs of op ranked UGC
would receive rewards of in-game currency and even a Nintendo Switch!
KTplay turned Rodeo Stampede’s players into it’s marketers!
In-Game interstitial to
community page
Results:
1500+ New Videos on Douyin
21+ Million Video Views
Most Liked Video: 108K Likes
New User Increase during event: 97.6%
Douyin videos

10. Rodeo Stampede built a community event around top
Youtuber Thinknoodles to introduce players to the new
Jurassic world within the game and drive direct interaction
between the Youtuber and the player base. Players that could
beat Thinknoodle’s score were eligible for an in-game reward.
The campaign was a massive success and did not require any
extra development work!
• Using the community as a bargaining chip for more
subscribers, Yodo1 lowered the campaign price by 70%;
• The Youtube video has been viewed over 1.3 Million times
• The video helped drive an estimated 20,000 downloads in less
than one week

11. By Responding to Bugs in Real Time and publicly within the
game community Rodeo Stampede was able to:
• Keep a 4.7 Star Rating by keeping negative reviews off
the app store
• Increase the support team’s efficiency and decrease
their workload by limiting individual emails
Community Managers
Respond to Bug
Reports in Real Time in
the KTplay community!

12. The Community
Entrance is built into the
game UI

13. The New Player Video Guides created by both
publisher and player alike in the KTplay
community provided a 5% increase in D1
retention in the Chinese version of
Transformers Earth Wars.

14. Click on the Café to enter the
KTplay Community

15. A Few Members from
the “Mod Squad”
The Hempire Team actively recruited a “Mod Squad” of 15+
community moderators to help outsource. These
moderators assist Hempire in:
• Spreading the word on official announcements;
• Help better acquaint new players with game strategy;
• Help answer players questions regarding the game;
• Collect and respond to feedback and bugs.
Official Post
about becoming a
community Moderator

16. Hempire encouraged it’s player base to
comment and like their video to help make it go
viral on social media. In their community notice
they announced both great in-game and out of
game rewards.
The results? In one week:
Hempire Doubled it’s Twitter Followers
Doubled Facebook page growth
Ktplay Post driving players to
Social Media Page

17. Hempire creates great shareable
content with their weekly fan art
competition, which they provide
rewards for best content.
Some of their Fan Art has made it
to the game itself.

18. Players can enter the
community on the hero
select screen (seen here) or
from the main menu!

19. Soul Knight ran a community event in which
players were too create new skin designs for the
game’s characters. They then got to vote on
which one’s they liked the most. Winners saw
their skins go into the game and received in-game
rewards.
Over 2,000 Submissions sent in by players!