Your Game as Community: Learning from the Intersection of Viewing, Playing, and Buying
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Presenter: Ethan Evans, SVP Developer Success Date: July 11, 2017 Event: Develop:Brighton It's hard enough to make a great game, but how do you find people who love it? And how do you keep them around? Answer: build a community. Great news...your existing players are already creating social connections around their shared interest in your game. Your mission is to nurture those social connections with the same rigor you use to tune your gameplay. Ethan Evans, head of game developer strategy at Twitch, shares data and anecdotes about how Twitch helps build game communities, including protips on working with streamers, early learnings from game sales on Twitch, and the surprising power of Twitch Affiliates.
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Your Game as Community: Learning from the Intersection of Viewing, Playing, and Buying
- 1. Your Game as Community Learnings from the Intersection of Viewing, Playing and Buying 2017
- 2. About Ethan Evans SVP Developer Success Ethan@Amazon.com Title Email
- 3. Why Twitch
- 5. Twitch has Massive Scale With High Engagement Factor 100MILLIONACTIVEDEVICES 2.2MILLIONMonthly broadcasters 25% the population of London 106MINUTESWatched Per Person Per Day Length of an average movie 14.2BILLIONChat Messages in 2016 27,017 messages per minute
- 6. The Future of Games Interactive Viewing
- 16. Developer Opportunities with Twitch Build shared communities with streamers Twitch and Game Developers share a common interest, to grow your game! Nature of viewing is changing, next step in gaming interaction is interactive viewing. Interactive Viewing games are as watchable as they are playable.
- 17. What We Do Twitch Viewers Your Game Players Twitch Aware Gamers
- 19. ENGAGED VIEWERS More Twitch - Game Integrations More Time Spent with Game IP More Linked Accounts Awesome Creators Opp for Promo, $$$, Interaction Twitch Flywheel Game Developer
- 20. Twitch Drops Incentivize interaction with your game on Twitch On Twitch marketing notification Heartbeat of viewership data back to you In-game rewards Chatbot based reward notification Linked accounts Come back to the gameWatch longer Opt-in
- 21. Incentivize Interactions HI-REZEXPO 34% peak concurrent viewers 61% minutes watched 57k or 90k accounts linked ROCKETLEAGUE 196k peak concurrent viewers BETHESDA -
- 22. ESPORTS
- 23. ESPORTS
- 24. Your Game Making Games More Watchable Increase your games engagement Audience
- 25. TWITCHSTREAMERS
- 26. Game Sales Attributed to Twitch
- 27. Twitch Affiliate
- 29. Privacy Content Audience Engagement Twitch Mode Make your game easier to use for your influencers
- 30. Making Games More Playable Streamers increase the reach of your game Your GameAudience
- 31. Increased awareness with Twitch gamers Outreach to millions of Prime members On-Twitch and Amazon promotion for your games
- 32. Free in-game loot every month, plus surprises You'll get characters, vehicles, skins, and boosts for games like Hearthstone and Smite, plus surprises like a copy of Streamline the day it launches. Ad-free viewing plus a free channel subscription every 30 days Support your favorite streamer, plus get exclusive emotes, more chat colors, and crown yourself with the chat badge of royalty. Member discount on new release box games Your exclusive pricing even applies to pre-orders and collector’s editions, plus get pre-order price guarantee and release-day delivery.
- 33. Twitch Prime Increase Game Discovery and Awareness with Prime Customers
- 34. Increase Game Discovery Twitch Prime Your GameAudience
- 35. Twitch Clips One-click creation: Viewers create Clips directly from player during Quick sharing: Integrated direct publishing to social networks Watch anywhere: Easily embed the player for on-site viewing. Clips API: Programmatically feature the best moments from your games
- 36. Clips
- 38. Embedding in Game Get your players watching too
- 39. Increase Your Game’s Reach More people watch your game with Clips Your GameAudience
- 41. What is this Wizardry?
- 42. Imagine a World…
- 45. Organically reach an engaged gamer audience when you sell your games on Twitch Let gamers buy your games while they watch their favorite influencers play them. Twitch Game Commerce
- 48. Delight your fans with exclusives Twitch exclusive content sells up to 11x more Exclusive Content
- 49. Twitch Crates Reward players, Increase engagement
- 51. Twitch Crates are going to continue to grow to include: Streamer engagement Community engagement Your custom content Twitch Crates We’re just getting started
- 52. Monetization Make your game an economic engine Your GameAudience
- 53. What Next?
- 55. Visit our booth B31 Join us tonight at 6pm Head over to Cricketers Greene Room to connect over Amazon app development opportunities and the Big Indie Pitch Visit our dedicated Developer site dev.twitch.tv Follow us on Twitter @TwitchDev What’s Next?