Reddit's annual analysis of it's Gaming communities. Based off internal data and surveys conducted over the past year.

1. REDDIT IS WHERE GAMERS GO
WHEN THEY’RE NOT PLAYING
280MM
280MM monthly active
users in 138,000+
active communities
1.2B+
Gaming communities
on Reddit drive 1.2B+
Pageviews per month
12 min+
Redditors spend 12
min+ per session
95%
of Reddit Gamers who
subscribe to a game’s subreddit
purchase that game.
53%
of Reddit Gamers specifically look for
posts on Reddit to decide whether or not
they’ll play a new game.
73%
of Reddit Gamers find out about
new games on Reddit first.
Connect with your audience. Build your advocates. Fuel discovery.
REDDIT IS A DIGITAL EXTENSION FOR
CONVERSATIONS ABOUT E3
Reddit Gamers use their
communities to find new titles
Where do you find
out about new
games first?
Where do
you get news
about E3?
Every year, E3 announcements fuel
Reddit’s Gaming conversations
Reddit
YouTube
Gaming news sites
Twitch
Ads
Twitter
Facebook
Other
2,076 / 73%
1,403 / 49%
787 / 28%
518 / 18%
331 / 12%
314 / 11%
276 / 10%
266 / 9%
Reddit
YouTube
Gaming news sites
Twitch
Twitter
Other
Facebook
Ads
1,897 / 68%
1,289 / 46%
923 / 33%
498 / 18%
381 / 14%
263 / 9%
230 / 8%
74 / 3%

2. REDDIT GAMERS AREN’T SOLD ON VR...YET!
HERE ARE THE GAMES REDDITORS CAN’T STOP TALKING ABOUT
Get in touch: advertising@reddit.com
of Reddit Gamers don’t
own a VR device70%
of Reddit Gamers
say they’ll likely buy
one in the next year
17%
of Reddit Gamers
say they play VR
games regularly
Overwatch
CS: GO
Breath of the Wild
World of Warcraft
Battlefield One
Gwent
For Honor
League of Legends
The Legend of Zelda:
Breath of the Wild releases
WoW releases Patch 7.2
Overwatch announces new
character, Sombra
For Honor announces two
new heroes
Time Warner controversy
around throttling LoL data
2/22
0
4m
8m
3/24 4/23 5/23
3%
Live streams and Reddit
conversations determine what
Gamers play
How do you decide
if you’re going to
play a new game?
Watch videos or
live streams
Look for Reddit
posts
Reviews on
Gaming News sites
Ratings on online
stores
Trailers or ads
Whatever my
friends are playing
2,013 / 71%
1,507 / 53%
1,259 / 44%
997 / 35%
907 / 32%
905 / 32%
Who are you most
excited to see
updates from at E3?
What would get you excited
about VR Gaming?
Reddit’s Most Active Gaming Communities
Here’s what Reddit Gamers
are most excited about at E3
Valve / Steam
Bethesda
Blizzard
Nintendo
Sony / PlayStation
Square Enix
Xbox
EA
Ubisoft
Activision
1,378 / 49%
1,239 / 44%
1,094 / 39%
983 / 35%
757 / 27%
574 / 21%
397 / 14%
386 / 14%
385 / 14%
287 / 10%
Cheaper hardware and better game variety are top of Reddit Gamers’ minds
Cheaper hardware
Greater variety of games to choose from
I don’t think I’ll ever play Virtual Reality games regularly
Better controllers and physical interfaces
Easier to integrate hardware with my current setup
Better graphics
More social features and multiplayer options
Other
1,449 / 59%
1,019 / 41%
665 / 27%
593 / 24%
531 / 22%
439 / 18%
243 / 10%
97 / 4%