Presenter: Jon Pulsipher, Integration Success Engineer Date: August 3, 2017 Event: Casual Connect Success on Twitch can mean success with your game. How can you tilt the odds in favor of your game resonating with Twitch creators and viewers? Join Jon Pulsipher, Integration Success Engineer at Twitch, for a fast-paced look at some of the best ways to make your game broadcast-worthy, provide a fun experience for viewers, and turn viewers into paying players who keep coming back.

1. Five Ways To Make Your
Game Better On Twitch
Jon Pulsipher (/jonpulsipher_ise)
Integration Success Engineer
…and why you should care

2. 25M
38%Mobile users
Daily chat interactions
Monthly active devices
100M
SOURCE | Twitch Internal Data

3. Twitch audience, shown to scale

4. TL:DR…
Twitch is the biggest commercial
for your game
Source: http://link.twitch.tv/ByTheNumbers
Read this!

5. Five Ways

6. Blizzard’s Hearthstone – Great Game
Jon’s Retroids – Meh Game
Bonus Way #0

7. Way #1 – Help your streamers

8. Twitch Mode
Make your games easier to use for your influencers
Privacy Content Audience
Engagement

9. Way #2 – Talk to your audience

10. Embrace the Twitch community
Plan for it
All of us have a community strategy and usually someone to manage our
community. Make sure Twitch is part of that plan.
Early Access
Provide early access to your game. Give keys to streamers to get them to play
your game AND give them keys to give away to their audience.
Treasure feedback
LISTEN to feedback from your broadcasters and early access players and let
them see you ACT on it.
STREAM your game yourself and listen to the feedback from the audience.

11. Way #3 – Use Twitch features

12. Twitch Developer Features
Identity
Millions of active gamers and enthusiasts are on Twitch every day. Attract these
engaged customers by using Twitch identity in your game!
Learn more at https://dev.twitch.tv/docs/v5/guides/authentication/
Clips
Discover Twitch clips of your game and showcase them right in your game!
Learn more at https://dev.twitch.tv/docs/v5/guides/clips-discovery/ and
https://dev.twitch.tv/docs/v5/guides/embed-video/
Embedded chat
Keep the community love going and use the Twitch Chat IFrame or Twitch IRC.
Learn more at https://dev.twitch.tv/docs/v5/guides/embed-chat/ and
https://dev.twitch.tv/docs/v5/guides/irc/

13. Way #4 – Engage players with Drops

14. Link Twitch
Account
Market to
Players
Heartbeat
Data Back
to You
In-game
Rewards
Reward
Notification
Watch
Play
Build engagement with Drops
Learn more at https://dev.twitch.tv/docs/v5/guides/drops/

15. Incentivize Interactions
HI-REZ
EXPO
+34% peak concurrent viewers
+61% minutes watched
90k total accounts linked
ROCKET
LEAGUE
196k peak concurrent viewers
(+322% from Season 2)
BETHESDA

16. Way #5 – Sell your game on Twitch

17. Organically reach an engaged
gamer audience when you sell
your games on Twitch
Let gamers buy your games while
they watch their favorite
influencers play them.
Twitch Game Commerce

20. Mark your calendars
August 31!
Join us before PAX West for the
Twitch Developer Platform Reveal!

21. 1 - Help your streamers
2 - Talk to your audience
3 - Use Twitch features
4 - Engage players with Drops
5 - Sell your game on Twitch

22. Questions?
Visit our dedicated Developer site
dev.twitch.tv
Follow us on Twitter
@TwitchDev
Engage with Commerce
twitchgamesbusiness@twitch.tv
Danny’s Blog Post: http://link.twitch.tv/ByTheNumbers

23. Tips for Devs
• Sign up on dev.twitch.tv in advance
• When you create your app, make note of your Client
Secret. This is the only time you will see it
• When linking accounts, store the Twitch user’s Access
token AND Refresh token
• When you select the scopes you want the user to
authorize, think broadly about what you intend to do so
you don’t have to ask the user to re-authorize next
week you add something
• Talk to your streamers, talk to your streamers, talk to
your streamers