Yodo1 Overview July 2014 English version

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Overview of Yodo1. The company, the people, the services and success we have created for our customers

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Yodo1 Overview July 2014 English version

  1. 1. Confiden'al.  ©  YODO1.  All  rights  reserved.   ®  
  2. 2. Confiden'al.  ©  YODO1.  All  rights  reserved.   China,  the  Biggest  Smartphone  Market China  Smartphone  Market:     Over  800M  within  2014   China  Now  The   World’s  Largest   Smartphone  Market   China  Mobile   Gaming  Revenues   Up  100%  in  2014   Chinese  Mobile   Gaming  Revenue   Reaches  $1.8B  in  2013    
  3. 3. Confiden'al.  ©  YODO1.  All  rights  reserved.   Why  China  is  Difficult  For  Western  Developers   DISCOVERY   DISTRIBUTION   PAYMENT   AD  NETWORKS   SOCIAL  NETWORKS   CREDIT  AND  GIFT  CARDS  
  4. 4. Confiden'al.  ©  YODO1.  All  rights  reserved.   Why  China  is  Difficult  For  Western  Developers   DISCOVERY   DISTRIBUTION   PAYMENT   AD  NETWORKS   SOCIAL  NETWORKS   AD  NETWORKS   Welcome  to  China!!!  
  5. 5. Confiden'al.  ©  YODO1.  All  rights  reserved.   Yodo1  PlaXorm  –  China  Simplified Welcome  to  China!!!  
  6. 6. Confiden'al.  ©  YODO1.  All  rights  reserved.   Deep  Culturalizaon   IP  Protec'on   Ad  Networks   MMO  Games  Opera'on   Distribu'on     &  Mone'za'on   Co-­‐Produc'on   Games  as-­‐a-­‐service   PlaRorm   570M  users   750M  users   420M  users   500M  users   Deep  Culturalizaon,  Not  Just  Translaon   From  Western  Hit  Titles  To   Chinese  Hit  Titles Alpha  Zero:  Re-­‐wrote  storyline  +  voice  over   Integraon  with  China  SNS   Reaching   One  Billion+   Chinese  SNS  users
  7. 7. Confiden'al.  ©  YODO1.  All  rights  reserved.   Deep  Culturaliza'on   IP  Protec'on   Ad  Networks   MMO  Games  Opera'on   Distribu'on     &  Mone'za'on   Games  as-­‐a-­‐service   PlaRorm   Co-­‐Producon   Co-­‐Producon  to  Sustain  Growth  and  Revenue   New  Content  Creaon   Sustaining  and  Culturalized  Co-­‐Produc'ons Hero  Academy:  Brand  new  story  mode  about  a  young   man  becoming  a  warrior.  We  designed  and  animated  a   China-­‐original  “Shaolin”  team  –  now  adopted  as  part  of   Hero  Academy’s  global  version!       Ski  Sarari:  Incorporated  new  Chinese-­‐ themed  music,  characters,  obstacles,   and  IAPs  (gear  and  ouRits)      
  8. 8. Confiden'al.  ©  YODO1.  All  rights  reserved.   Protecng  Your  IP   Protec'ng  your  games’     Intellectual  Property  in  ChinaDeep  Culturaliza'on   IP  Protecon   Ad  Networks   MMO  Games  Opera'on   Distribu'on     &  Mone'za'on   Co-­‐Produc'on   Games  as-­‐a-­‐service   PlaRorm   Yodo1’s  Dedicated  IP  Protecon  Team  
  9. 9. Confiden'al.  ©  YODO1.  All  rights  reserved.   Turnkey  MMO  Games  Operaon   Local  cloud  infrastructure   Dedicated  community  and  event  management    team   24-­‐hour  customer  service   Simultaneous  launch  on  mulple  MMO  plaXorms   Deep  Culturaliza'on   IP  Protec'on   Ad  Networks   MMO  Games  Operaon   Distribu'on     &  Mone'za'on   Co-­‐Produc'on   Games  as-­‐a-­‐service   PlaRorm   Event  Rewards   Choosing  an  opponent   PVP  Results  
  10. 10. Confiden'al.  ©  YODO1.  All  rights  reserved.   Distribute  Through  the  Broadest  China  Partner  Network   Deep  Culturaliza'on   IP  Protec'on   Ad  Networks   MMO  Games  Opera'on   Distribuon     &  Monezaon   Co-­‐Produc'on   Games  as-­‐a-­‐service   PlaRorm   Top  Publisher  with  China’s  “BIG  3”  mobile  carriers   400  android  app  stores  channel  networks   30+  Ad  networks   Handset  manufacturer  partnerships  
  11. 11. Confiden'al.  ©  YODO1.  All  rights  reserved.   Increase  Retenon  Rates       Average  7  Day  Retenon  Rate   Kryptanium:  the  Most  Powerful  Games-­‐as-­‐a-­‐Service  PlaXorm   Instantly  Add     In-­‐Game  Community     +  Social  Virality  +  Cross  Promo'ons   Deep  Culturaliza'on   IP  Protec'on   Ad  Networks   MMO  Games  Opera'on   Distribu'on     &  Mone'za'on   Co-­‐Produc'on   Games  as-­‐a-­‐service   PlaXorm   Home  page  displaying   most  popular  discussions   about  your  game   12.78%   25.03%   The  Most  Powerful  Games-­‐as-­‐a-­‐Service  PlaRorm   Discuss  gameplay  and  tac'cs   Share  screenshots  and  achievements   Find  friends  and  other  players  
  12. 12. Confiden'al.  ©  YODO1.  All  rights  reserved.   Maximizing  Ad  Revenue  in  China   Federa'ng  over     30  Chinese  Ad  Networks  in  1  SDK   Enhance  Revenue  with  well-­‐designed   ad  injec'on  without  impac'ng   gameplay   Mone'zing  a  broader  demographic   by  using  offer  walls   Enable  users  to  turn  off  ads  when  virtual   currency  above  a  certain  $  is  purchased   Deep  Culturaliza'on   IP  Protec'on   Ad  Networks   MMO  Games  Opera'on   Distribu'on     &  Mone'za'on   Co-­‐Produc'on   Games  as-­‐a-­‐service   PlaRorm  
  13. 13. Confiden'al.  ©  YODO1.  All  rights  reserved.   The  Fastest  Growing  Mobile  Publisher  in  China   160M+  Total  Users   10M+  Monthly  New  Users   Published  more  than   50  games  in  China!   July  2014  
  14. 14. Confiden'al.  ©  YODO1.  All  rights  reserved.   The  Most  featured  Mobile  Publisher  on  Apple  App  Store  in  China   Over  50  Home  Page  App  Store  Features     in  past  12  months  
  15. 15. Confiden'al.  ©  YODO1.  All  rights  reserved.   The  Most  featured  Mobile  Publisher  on  Android  in  China   Cut  the  Rope  2:   Over  100  Features  Across   All  Major  China  Android   App  Stores  
  16. 16. Confiden'al.  ©  YODO1.  All  rights  reserved.   $14,500/Day   More  Yodo1   Produced   Content   210X  And  s'll  growing   $4,200/Day   Yodo1  Produced   Chinese  Content   60X   $1,351/Day   Chinese  Edion   20X   $69/Day   Internaonal   Version   80,000,000  Total  Users   Case  Study  –  Yodo1’s  impact  on  China  monezaon   35,000   TOTAL  DOWNLOADS  
  17. 17. Confiden'al.  ©  YODO1.  All  rights  reserved.   Our  Developer  Partners
  18. 18. Confidential. © RTM Asia. All rights reserved. 18 The  Force  Mul'plier  for  Mobile  Gaming  
  19. 19. Confidential. © RTM Asia. All rights reserved. 19 Kryptanium  is  a  “FORCE  MULTIPLIER”  for  Mobile  Gaming   The Four Key Performance Factors for Mobile Gaming
  20. 20. Confidential. © RTM Asia. All rights reserved. 20 MULTIPLY  “Retenon”  and  “Gamer  Interacon”   Instant In-Game Community Share Screenshots and Achievements Ask Questions Get Updates Find Other Players Share Tactics & Tips
  21. 21. Confidential. © RTM Asia. All rights reserved. 21 Invite Friends from SNS MULTIPLY  “Gamer  Interacon”  Even  More…   Turning Single-Player Games to Multiplayer Games Social Gifting Request Friends for Help Compete with Friends
  22. 22. Confidential. © RTM Asia. All rights reserved. 22 MULTIPLY  “Virality  &  Distribuon”   Creating a Foundation for a Specialized Social Network for Gamers Only So that every Kryptanium-Enabled Game Becomes a Distribution Channel
  23. 23. Confidential. © RTM Asia. All rights reserved. 23 MULTIPLY  “Monezaon”   In-Game Promotions Push Notifications Live Events & Tournaments Create and Manage Live Events to Drive In-App Purchases
  24. 24. Confiden'al.  ©  YODO1.  All  rights  reserved.   •  Co-­‐founder  of  an  US$80m  listed   venture  fund  in  2000   •  Co-­‐founder  of  Asia  Market   Accelerator  that  has  helped  60+  US   tech  companies  expand  into  Asia   •  Technology  Leadership  Roles  in   Microson  &  Brocade   •  Passionate  gamer  for  over  25  years   Blue  Chip  Mul-­‐Naonal  Execuve  Team   Henry  Fong     CEO   •  Published  more  than  200  well-­‐known   mobile  games,  including  Ages  of   empire,  Terminator,  Rambo,  Dragon   World,  etc.   •  As  the  co-­‐founder  of  Gametowin,   Sun  Ke  has  developed  and  published   20  original  ARPG  games  and  online   games.   •  Abundant  experiences  on  both   channel  distribu'on  and  game   development.     •  A  game  industry  veteran  since  1995,   Jung  was  in  Product  Management   and  Sr.  Produc'on  roles  at  industry   leaders,  Ac'vision,  Walt  Disney,  and   Electronic  Arts.   •  He  subsequently  co-­‐founded   pioneering  game  rental  company   GameFly,  where  he  was  VP  of   Content,  and  was  most  recently  co-­‐ founder  and  CEO  of  mobile  game   developer  Red  Rocket  Games   Jung  Suh   VP  Global  Publishing   Sun  Ke   VP,  China  BD   Global  Track  Record       Serial  Entrepreneur  and   Consultant  to  Over  60  US  Tech   Start-­‐ups     Mul'-­‐discipline  track  record   from  technology,  product   design,  opera'ons  and  exec   management     Korea  &  Western  Markets       Global  Gaming  Industry  Veteran   of  Western  and  Korean  Gaming   Markets     Founder  of  Gamefly  and   RedRocket  Games     China  Gaming  Market       China  Mobile  Gaming  Industry   Marke'ng  and  BD  Veteran     Product  Manager  at  Infusio  and   Founder/COO  at  Game2win    
  25. 25. Confiden'al.  ©  YODO1.  All  rights  reserved.   Blue  Chip  Mul-­‐Naonal  Execuve  Team   •  Product  strategy  and  usability  expert   •  Co-­‐Founder  and  head  of  product   development  of  HighGear  Media   •  Veteran  in  branding  and  marke'ng   for  gaming  companies   Spencer  Liu   Chief  Product  Officer   •  Founding  member  and  GM  of  Shouji   Mobile  Entertainment   •  Managed  mobile  games   development  for  over  200  mobile   games  for  top  gaming  companies   including  EA,  PopCap,  Konami,  THQ,   Sony,  Namco  Bandai  and  Tencent   •  Leader  in  tes'ng  and  cross-­‐plaRorm   por'ng   Chen  Shuo   Director,  Mobile   Development   •  Award-­‐winning  experience  in  digital   film  postproduc'on  and  computer-­‐ generated  anima'on.   •  Selected  as  the  top-­‐10  film   produc'on  teams  in  China   •  Top  25  most  influen'al  anima'on   teams  in  Asia   Will  Chung     VP,  Crea've   World  Class     Product  Design     Interna'onal  Product  Design   and  Usability  Guru     Lead  CNET.com’s  Asia   expansion  and  crea'ng  of  Lara   Cron  brand  franchise     Localizaon  Expert       Mobile  Game  Development  and   Localiza'on  Specialist     Ex-­‐Disney  Mobile  and  General   Manager  of  Shouji  Mobile       World  Class     Creave  Talent     Award  Winning  Crea've   Director  in  3D  Crea've   Produc'on  &  Anima'on     Anima'on  and  Post  Produc'on   Credits  in  over  40  CG   produc'ons      
  26. 26. Confiden'al.  ©  YODO1.  All  rights  reserved.   •  Billy  brings  15  years  of  experiences  in   opera'ons  management,  research   innova'on  and  marke'ng   promo'on.   •  Billy  has  founded  and  launched  The   Interna'onal  Federa'on  of  Crea'vity   and  Technology  (IFOCAT),  Hong  Kong   Youth  Synergy  (HKYS),    Hong  Kong   Chongqing  Chamber  of  Commerce   (HCCC).   Blue  Chip  Mul-­‐Naonal  Execuve  Team   Billy  Tang   COO   •  Generated  over  US  $2.0  Billion  in   revenue  for  tech  companies  in  Asia   Pacific   •  Established  over  175  distribu'on   partnerships   •  Closed  over  80  OEM  contracts  with  a   minimum  value  of  $1M  USD   •  Author  of  top-­‐selling  Japanese   business  book   James  LaLonde   Head  of  Interna'onal     Business   •  Microson  Greater  China  Technology   Director   •  16  years  of  hands  on  design,   development  and  architecture   experience   •  Key  architect  in  the  AMS3  trading   system  for  the  Hong  Kong  Stock   Exchange  and  HSBC  ban’s  retail   system   Marcus  Chan     CTO   Japan  &  Global     Track  Record     Japan  Market  Expert,  Global   Business  Execu've  and  Author   of  Best  Selling  Japanese   Business  Book     Closed  over  $2  Billion  in  Deals   for  Tech  Companies  in  Asia  Pac   Proven  Start-­‐Up     Mgmt  Track  Record     Serial  Entrepreneur  and   Technologist,  Founder/COO  of   Bio-­‐metric  Scanning  Sonware   Company  Titanium  Tech     Grew  Titanium  to  US  OTC   lis'ng  and  exit   World-­‐Class     Technologist     Technical  Director  for   Microson  Greater  China  and   and  Key  Architect  in  HKSE   AMS3,  HSBC  Retail  Banking     and  HKJC  Bevng  Systems.         One  of  a  few  individuals   promoted  to  the  rank  of   Architectural  Consultant  at   Microson  
  27. 27. Confiden'al.  ©  YODO1.  All  rights  reserved.   Thank  you.  

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