Fantastic is a platform that allows entertainment companies to engage fans and pre-sell content to generate revenue. It introduces an incentivized pre-ordering model where fans finance campaigns for their favorite properties in return for exclusive rewards and content. This leverages the power of internet fan communities which are increasingly influential in the entertainment industry. The platform connects fans directly to creators to fund future content in exchange for benefits. It estimates addressing a total market opportunity of $87.5 billion across various entertainment sectors including movies, TV, music and more.
2. Fantastic is a community platform
where entertainment companies pre-sell
content to engage fans and fandoms.
FANTASTIC1
3. “Fans want more. There is an unmet need. There is
a desire to engage at a different level than what they have.”
“70% of consumers want loyalty or rewards programs based
on engagement. 60% want access to exclusive content.”
Pivotcon
Barara Zack
Chief Analytics Officer, Nielson
FANTASTIC
Testimonials
Fans want to be more involved with their content
2
Wayne Lim
21-Year Old Male, Batman Super-fan
“Behind the scenes, making of, bloopers, all are part of the
experience to fully appreciate the masterpiece!”
“I’d like the creators to know how the fans feel and their
preferences.”
Mohamed Al-Hamly
19-Year Old Male, Whedon Super-fan
“Developing our fan bases and fan communities is
a vital part of our process and in a large part is
what allows us to stay competitive”
Independent Comic Book company
“Engaging our fans, especially our super fans, has
shown us the immense power that is waiting to be
tapped out there.”
Large Independent Record Label
“We have actively been looking into Kickstarter
and other crowdsourcing methods to incorporate
into our business ”
Hollywood Film Producer
4. FANTASTIC
Market Opportunity
3
In 2013, U.S. consumers spent
$1.5 B on film and TV
special/exclusive features.
In 2013, the film and TV
industries lost $500 M by
not selling digital versions of
special/exclusive features.
The Crowdfunding industry has a 90% YoY
growth rate. It is expected to reach a size of
$100 B in 10 years.
Approx. 50% of all crowd funding project are
entertainment projects.
Sources: Wall Street Journal, Deadline, World Bank, Digital Entertainment Group, Kickstarter, Indiegogo
5. FANTASTIC
Fandoms
4
4.6 Million
Social Followers
4 large active
online
communities
51 Million
Social Followers
8 large active
online
communities Lady Gaga
83 Million
Social Followers
3 large active
online
communities
Example
Initial
Content
Example
Target
Content
6 years after the
show ended fans
brought it back as
a movie
Fans saved the
show from being
cancelled twice
Fans enticed the
studio to make a
movie after the
show was cancelled
in the first season
Fantastic is ideal for an IP with an active and vocal fan base
looking for more content and a better way to experience it
6. Fans
Connect with the community and creators
to rally together for desired content
Pre-Sell
Engage Galvanize fans to market on your behalf
and analyze fan data
Get great, immediate rewards while campaigning
for more content
Generate a new revenue stream early in
development
Creators
Users of Fantastic
The consumers that contribute to a
campaign.
Fans
The studios & artists producing the
content.
Creators
Benefits of Fantastic
FANTASTIC5
7. How It Works - Creators
Create a campaign
and appeal to fans
Define unlock-
able content
Determine reward
items
Aggregate online
fan community
Types of unlock-ables Types of rewards
Shorts
Early-Access to Soundtrack Stream
Unlock-ables are extra-content funded by the fan base Rewards are the Pre-sale items and packages
Universe Expansion
Digital Storyboards & Graphic Novel
“Making-of”
Digital Downloads
Exclusive Merchandise
Pre-order DVD/Tickets
Exclusive Collectables
FANTASTIC6
Theater Experiences
8. Base Fan (Free)
Digital
Campaign Badges
Interact with
Creators and other Fans
Premium Fan
1 2 3 +
Funded Unlock-ables
Production Blog Digital Download
Digital Storyboard
& Level 1
DVD Pre-order
Exclusive T-Shirt
& Level 2
How It Works - Fans
Minimum $1 Minimum $15 Minimum $30
Fans contribute to help unlock more content. Based on the amount a fan contributes to
improving the overall fan experience, they receive a rewards package. Fans receive their
rewards regardless of the success of the campaign.
Every contributing fan also receives all the funded unlock-ables
FANTASTIC7
If a fan does not want to contribute monetarily to the campaign, they can still show their
support for free.
9. 8.8M unique monthly
$211M raised
for entertainment
3.5M unique monthly
$32M raised
for entertainment
Veronica Mars
Important Crowdfunding Platforms
Junction
High-budget films
Others
Benchmark Projects
Targets high-net worth
individuals
We The Kings Star Citizen
91K backers
$5.7M raised
2.3K backers
$149K raised
$72M raised
Film Music Video Games
kickstarter Indiegogo
kickstarter & Independent
FANTASTIC8
(Acquired by Seedrs)
10. Vision
Redefine interactivity in traditional media to:
Empower fans to take stake in their favorite content.
Enable creators to continue producing high-quality entertainment.
FANTASTIC9
Facilitate collaboration between fans and creators
11. VALUE PROPOSITION
BUSINESS MODEL
Fantastic provides detailed
demographic information,
financial projections, and real
time marketing analytics.
Tangible information studios
can use to impact their
bottom line
90% of funds raised from
each campaign goes
back to the studios
10% goes to Fantastic
MarketDevelopment
Television: $30 B
Gaming: $22 B
Music: $15 B
Movies: $11 B
Broadway: $1.2 B
Comics: $850 M
Entertainment
Crowdfunding: $6 B
Special Features: $1.5 B
Current Total Addressable Market: $87.5B
*The market sizes are solely domestic. We plan to also
eventually expand Fantastic to international markets
Step 1:Traditional Crowdfunding Model
Phone: 914.539.1882
Email: info@letsfantastic.com
letsfantastic.com
Need for new Revenue:
Revenue generation from traditional sources has been
decreasing. U.S. Box office for example declined 20% from the
previous year. Marketing budgets are also increasing, which can
make up to 70% of a films gross. This is due to new markets and
increasing costs of TV advertising. Despite this studios will rarely
spend more than $10M on digital marketing. This along with
increasing competition for content, cost of customer acquisition
is at an all time high in entertainment.
Problems with crowdfunding:
Almost all crowdfunding services create a lot of risk for all parties
involved, where success is dependent on reaching a funding
goal. Thus project creators only receive the funds, purchasers
only receive the goods, and the site only receives a commissions
if a project is successful. We eliminate all this risk, by not having
required funding goals. From the very first sale, customers
receive the product, producers get the funds, and we receive a
commission.
Rise of fandoms and fan communities:
Fandoms (fan communities) have grown in power and size, over
the last 5 years. They have saved numerous TV shows from
cancellation (Chuck, Community, Arrested Development) and in
other instances have brought back content in new forms
(Veronica Mars, Firefly). The rise of these fandoms shows that
they have an immense power and can actually impact what a
studio produces.
Fantastic is a community platform where entertainment companies pre-sell content to engage fans and
fandoms.
Internet-based fan communities are gaining influence in the entertainment industry. In recent years fan bases have
organized to save TV shows from cancellation or demand more content. Almost all of these communities are fan-built
and have no direct or official connection to the content's creators or producers. Producers are actively seeking
new methods to leverage crowdsourcing as a unique way to market their content, generate new revenue, and
mitigate some risk. These producers are missing out on the opportunity presented by these fan communities.
Our platform introduces the incentivized pre-ordering business model - a lucrative strategy used by the gaming
industry for a decade - to the rest of the entertainment industry. Through our platform, fans engage with content
creators by financing campaigns that support their favorite entertainment properties by pre-ordering. In return for their
early support they receive exclusive value-added content (extra features, collectables etc...).
Entertainment projects account for 50% of the crowd-funding industry. This industry was valued at $12 B at the
end of 2013 and is expected to grow to $100 B by 2025. The extra-features market in TV and Film alone is
estimated to be $1.5 B. We estimate $500 M of potential profit was lost due to not having a digital offering.
CURRENT MARKET ENVIRONMENTADDRESSABLE MARKET
1FANTASTIC
Step 2: SaaS Model
12. Year 1 Year 2 Year 3 Year 4 Year 5
Projects 5 13 28 40 Variable
Distributor
Margin(10%)
$230,000 $594,500 $2,356,000 $9,424,000 $25,695,802
SG&A $300,000 $835,042 $1,030,042 $1,225,042 $2,032,563
Product
Development
Sales and
Community Dev
Platform Expansion
Net Profit -$70,000 -$240,542 $1,325,958 $8,198,958 $23,663,239
Monthly Burn
Rate
-$25,000 -$69,586.83 -$85,836.83 -$102,086.83 -$169,380
SALES STRATEGY AND PIPELINE
FINANCING MODEL - Fantastic 5 Year Projection
COMPETITION
FANTASTIC
OPERATIONAL MODEL
The first few years we will work closely with studios to develop the
campaigns. Year 3 and 4 is when the platform should expand; as
long as we accredit producers as IP owners, they can upload content
freely. Growth should kick in by Year 4, as projects lean towards
mainstream, generating increased revenues.
2
Breakeven in 2.3 Years
Total Funding: $300K
This will get us through the initial
development and marketing phases.
Phone: 914.539.1882
Email: info@letsfantastic.com
letsfantastic.com