The document summarizes how Digital Future engages the geek chic audience across multiple platforms. It describes Digital Future's large reach of over 32 million men online and through various publications. It then provides details on the geek chic audience demographics and behaviors, such as being mostly young, influential males who are early adopters of new technologies. Finally, it shares some of Digital Future's properties and examples of past marketing campaigns for clients such as Scion, Hyundai, and video game publishers.
eSports: Quite Possibly the Next Big Thing in Media/EntertainmentColin Sebastian
We estimate eSports-related revenues will increase from ~$200 million in 2015 to roughly $2 billion by 2020 driven by a combination of tournaments, advertising, sponsorships, broadcast rights, and fantasy/wagering, etc.
Please cite Baird as a source.
Trending The Future - Gaming Beyond Realityspace150
Gaming, game mechanics, and gamification are buzzwords that marketers often mis-use and abuse. So why are games such a hot topic in ad-land? We believe the future of gaming in advertising is beyond petty points and badges. Games are successful because they enable people to experience things normally impossible in everyday life. For the future of advertising, new mobile technology will tie gaming and reality closer together allowing the creation of brand experiences that elevate reality in a new and inspiring way.
eSports: Quite Possibly the Next Big Thing in Media/EntertainmentColin Sebastian
We estimate eSports-related revenues will increase from ~$200 million in 2015 to roughly $2 billion by 2020 driven by a combination of tournaments, advertising, sponsorships, broadcast rights, and fantasy/wagering, etc.
Please cite Baird as a source.
Trending The Future - Gaming Beyond Realityspace150
Gaming, game mechanics, and gamification are buzzwords that marketers often mis-use and abuse. So why are games such a hot topic in ad-land? We believe the future of gaming in advertising is beyond petty points and badges. Games are successful because they enable people to experience things normally impossible in everyday life. For the future of advertising, new mobile technology will tie gaming and reality closer together allowing the creation of brand experiences that elevate reality in a new and inspiring way.
This PowerPoint presentation basically talks about rise in Esports Industry. ESPORTS ISN’T A NEW TECHNOLOGY OR A NEW FAD. IT’S A FULL BLOWN SHIFT IN ENTERTAINMENT AND CULTURE THAT IS CAPTURING A HUGE AND GROWING AMOUNT OF PEOPLE’S TIME AND Attention.
Michael Bister: E Sports - The Sport of the Digital Generationsinnerschrader
What are eSports? Well, you’ve played games. You want to win. What if you can win thousands – or millions – through playing? Then you’d practice until you got very good. And others would want to watch them playing it so well.
*talk at NEXT15*
Unlike the broader PC market, which continues shrinking, gaming PC sales are projected to increase over the next couple of years. According to NVIDIA, PC gaming accounts for nearly 40% of the overall gaming business. This percentage is higher than those for consoles, phones, tablets, phones, or any other individual gaming fragment.
PC gaming has seen a renaissance, partly thanks to superior graphics and processing but also the meteoric rise of the eSports scene and free-to-play games. Jon Peddie, president of Jon Peddie Research (JPR), notes that “NVIDIA, Intel, and AMD have enthusiast CPUs and GPUs that are so powerful, when combined with SSD’s and fast memory they absolutely trounce the computing power and gaming capabilities of the newest console generation.”
Gaming has become one of the cornerstones of the entire home and personal PC market. $1000 video cards are flying off the shelves, exciting and demanding new technologies like 4K and VR are on the horizon, and gamers are upgrading in accordance. As major companies evaluate their marketing and R&D budgets, JPR is seeing more investment in gaming oriented designs, and more money spent advertising to this group of consumers. JPR estimated that the gaming hardware market is expected to grow to $30 billion by 2018.
Now, the PC industry is betting BIG on gamers and core gamers are expected to drive recorded growth for PC games. In this report, I hope you can learn how eSports are saving the PC industry and how PC hardware vendors can take advantage of this growing opportunity.
eSports: The rise of competitive video gamingHorizons RG
Joint Session:
eSports: The rise of competitive video gaming
Dr. Brett Abarbanel, University of California, Los Angeles
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
ow eSports are Shaping the Future of Games and Media | Peter WarmanJessica Tams
Delivered at Casual Connect Europe 2016
As the youngest of established media, video games have always been at the forefront of innovation. Games dominate consumer spending on mobile software and game video content is second only to music in terms of viewership on YouTube. The mass uptake of video streaming tools, combined with the intrinsic desire of people to create and share content, has resulted in a consumer revolution with games at the forefront and eSports at the epicenter. Ultimately, this impacts and provides new opportunities for anyone involved in the mobile, media and entertainment businesses. Peter Warman, CEO at Newzoo, will share his vision on how both indies as well as big companies can benefit.
Good Gaming Investor Presentation Spring 2017Vik Grover, CFA
Investor presentation for www.good-gaming.com owner and operator of the world's premiere social network for gamers and massively scalable tournament platform for eSports.
So You Want to Make an eSports Game | Ohad BarzilayJessica Tams
Delivered at Casual Connect Europe 2016
Is your upcoming game fit to be an eSport? Learn what the difference is between an eSport title and any other multiplayer game and why community is an essential part of the process – as well as game design tips on making your game a better fit for broadcasting.
ESL - How the World’s Largest Esports Company Thinks Globally and Acts Locall...Jessica Tams
Delivered at Casual Connect Asia 2017. Hal Bame, ESL’s newly appointed Managing Director for SEA, will give an overview of ESL globally and how the company plans to use its brands, unique products, partnerships and content to accelerate esports as a whole in SEA, one of the worlds fastest growing esports regions.
This presentation gives an overview of how eSports works, what makes it similar to traditional sports, and the challenges it faces as it becomes a more mature industry.
An Industry of Opportunity!
Unsurprisingly, 95% of worldwide gamers described themselves as passionate about gaming. But even among the general population,50% describe themselves the same way. Gaming’s position as an established mainstream entertainment is undeniable, and one in which participants are actively passionate, rather than passive consumers.
eSports: The Biggest Sport You've Probably Never Heard Ofsparks & honey
With millions of people already playing video games and the popularity of video game competition rising, gamers developed an interest in watching others play for fun, while learning tips to improve their play and witnessing pro-gamers
showcasing their skills.
eSports organizations recognized this trend and created platforms for people to participate and watch. The dramatic rise of game streaming services like Twitch, ESL, and MLG created communities between players and fans.
Then came the big prize money. The professional game casters. Video games broadcast on major networks. Huge, sold-out crowds. Brand sponsorships. And from the beginning, unrelentingly passionate fans.
A perfect sport that fulfills the cultural need to be the hero, to be part of a community as both participant and spectator and experience the thrill of victory.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
This PowerPoint presentation basically talks about rise in Esports Industry. ESPORTS ISN’T A NEW TECHNOLOGY OR A NEW FAD. IT’S A FULL BLOWN SHIFT IN ENTERTAINMENT AND CULTURE THAT IS CAPTURING A HUGE AND GROWING AMOUNT OF PEOPLE’S TIME AND Attention.
Michael Bister: E Sports - The Sport of the Digital Generationsinnerschrader
What are eSports? Well, you’ve played games. You want to win. What if you can win thousands – or millions – through playing? Then you’d practice until you got very good. And others would want to watch them playing it so well.
*talk at NEXT15*
Unlike the broader PC market, which continues shrinking, gaming PC sales are projected to increase over the next couple of years. According to NVIDIA, PC gaming accounts for nearly 40% of the overall gaming business. This percentage is higher than those for consoles, phones, tablets, phones, or any other individual gaming fragment.
PC gaming has seen a renaissance, partly thanks to superior graphics and processing but also the meteoric rise of the eSports scene and free-to-play games. Jon Peddie, president of Jon Peddie Research (JPR), notes that “NVIDIA, Intel, and AMD have enthusiast CPUs and GPUs that are so powerful, when combined with SSD’s and fast memory they absolutely trounce the computing power and gaming capabilities of the newest console generation.”
Gaming has become one of the cornerstones of the entire home and personal PC market. $1000 video cards are flying off the shelves, exciting and demanding new technologies like 4K and VR are on the horizon, and gamers are upgrading in accordance. As major companies evaluate their marketing and R&D budgets, JPR is seeing more investment in gaming oriented designs, and more money spent advertising to this group of consumers. JPR estimated that the gaming hardware market is expected to grow to $30 billion by 2018.
Now, the PC industry is betting BIG on gamers and core gamers are expected to drive recorded growth for PC games. In this report, I hope you can learn how eSports are saving the PC industry and how PC hardware vendors can take advantage of this growing opportunity.
eSports: The rise of competitive video gamingHorizons RG
Joint Session:
eSports: The rise of competitive video gaming
Dr. Brett Abarbanel, University of California, Los Angeles
Presented at the New Horizons in Responsible Gambling Conference in Vancouver, February 1-3, 2016
ow eSports are Shaping the Future of Games and Media | Peter WarmanJessica Tams
Delivered at Casual Connect Europe 2016
As the youngest of established media, video games have always been at the forefront of innovation. Games dominate consumer spending on mobile software and game video content is second only to music in terms of viewership on YouTube. The mass uptake of video streaming tools, combined with the intrinsic desire of people to create and share content, has resulted in a consumer revolution with games at the forefront and eSports at the epicenter. Ultimately, this impacts and provides new opportunities for anyone involved in the mobile, media and entertainment businesses. Peter Warman, CEO at Newzoo, will share his vision on how both indies as well as big companies can benefit.
Good Gaming Investor Presentation Spring 2017Vik Grover, CFA
Investor presentation for www.good-gaming.com owner and operator of the world's premiere social network for gamers and massively scalable tournament platform for eSports.
So You Want to Make an eSports Game | Ohad BarzilayJessica Tams
Delivered at Casual Connect Europe 2016
Is your upcoming game fit to be an eSport? Learn what the difference is between an eSport title and any other multiplayer game and why community is an essential part of the process – as well as game design tips on making your game a better fit for broadcasting.
ESL - How the World’s Largest Esports Company Thinks Globally and Acts Locall...Jessica Tams
Delivered at Casual Connect Asia 2017. Hal Bame, ESL’s newly appointed Managing Director for SEA, will give an overview of ESL globally and how the company plans to use its brands, unique products, partnerships and content to accelerate esports as a whole in SEA, one of the worlds fastest growing esports regions.
This presentation gives an overview of how eSports works, what makes it similar to traditional sports, and the challenges it faces as it becomes a more mature industry.
An Industry of Opportunity!
Unsurprisingly, 95% of worldwide gamers described themselves as passionate about gaming. But even among the general population,50% describe themselves the same way. Gaming’s position as an established mainstream entertainment is undeniable, and one in which participants are actively passionate, rather than passive consumers.
eSports: The Biggest Sport You've Probably Never Heard Ofsparks & honey
With millions of people already playing video games and the popularity of video game competition rising, gamers developed an interest in watching others play for fun, while learning tips to improve their play and witnessing pro-gamers
showcasing their skills.
eSports organizations recognized this trend and created platforms for people to participate and watch. The dramatic rise of game streaming services like Twitch, ESL, and MLG created communities between players and fans.
Then came the big prize money. The professional game casters. Video games broadcast on major networks. Huge, sold-out crowds. Brand sponsorships. And from the beginning, unrelentingly passionate fans.
A perfect sport that fulfills the cultural need to be the hero, to be part of a community as both participant and spectator and experience the thrill of victory.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
The Electronic Entertainment Expo, E3, is recognized as North America’s largest gaming expo of the year and an opportunity for the most established and rising developers, publishers, and manufacturers in gaming to showcase and launch upcoming platforms, games and merchandise.
Over the course of 4 days, we focused on how the evolution of gaming can impact brands, both inside and outside of the gaming industry. As ever, our goal was to find the ways to help brands achieve their business objectives through the benefits offered by gaming’s evolution.
Seminar will outline the size, scope and reach of casual gaming worldwide as well as the role casual games play in people’s lives. We will lead a conversation on the benefits of integrating gaming into your marketing or content strategy and briefly discuss Exent’s long history in this market. We will then review the various ways site owners and marketers have “Gamified” themselves including, but not limited to, Advergaming, content plays, advertising programs, and social gaming. We will end with a look at the future of gaming and its implications.
Austin as a Digital Media Nexus. Presentation to the Technology Advisors Gro...Frank Coppersmith
September 2013 presentation to Austin's Technology Advisors Group presenting the current state of the video game and related industries, both globally and in Austin, Texas. The presentation looks at the game industry's market size, key players (especially in Austin), the shift from console and desktop computing to mobile gaming, technical challenges and opportunities.
Why should game publishers care about brand-safe, in-game ad experiences? The...DevGAMM Conference
As the gaming and advertising worlds become more intertwined, publishers need to understand how the ad-tech ecosystem works in order to stay compliant. Within this session, you will learn the regulatory impacts of choosing to serve ads as part of a revenue model. You will also learn why and at what stage you need to gather consent, and how being TCF-compliant can positively impact your CPMs and European traffic.
I made this presentation at the beginning of 2007 when I had my intern at the Belgian communication agency These Days.
The goal of this presentation was to give a brief overview of the evolution the gaming and advertising scene had gone through up til then (2007). It is my personal view on the things and I am the first to admit that my opinion is not king.
In the future I will make a new presentation because some opinions and conclusions need steering.
I thank you for your comments.
Gaming a blast to technology, economy and globalization Soumo Dhali
Gaming a blast to technology, economy and globalization .
Gaming, this part of the technology been a part of our life, even before we get to know the word “Technology”. So as our group presentation, we decided to highlight the point of technology that always been here.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3. Delivering over 32 million men* across multiple mediums Source: comScore July 2011, MRI Fall 2010, Publisher Statements
4. How We Stack Up 51,292,000 32,000,000 15,635,000 14,663,000 11,789,000 9,526,000 Source: comScore Media Metrix, July 2011, MRI Doublebase 2011
5. Geek Chic “ Being a geek means that you’re incredibly passionate, learned, and obsessive about something – whether it’ s movies, football, or computers. Being a geek means you ’ re being alive. It ’ s something to celebrate. Geeks have come to rule the world, and I ’ m grateful for that. ” Zachary Levi, Star of NBC ’s Chuck
6.
7. Geek Chic audience behaviors Digital Future ’s editorial products offer advertisers unique solutions to engage geek chic consumers across multiple behavior profiles
14. Delivering content to PC gamers directly on STEAM Truly interactive video format Leverages decades of editorial authority Distributed weekly on the 30 million subscriber Steam service Allows users a deeper engagement that places them inside the game content
15. Interactive online show on the PlayStation Network Truly high-definition videos Exclusive interviews with behind-the-scenes footage 2.0
16.
17. Mobile Apps Future has established itself as one of the most successful digital publishers on the iPad Awards & Recognition include: Mac|Life v.0 - Ad Age Media Vanguard Award for Excellence Winner Mac|Life v.0 - 2010 Apple Rewind List Winner Mac|Life v.1 - #1 in paid apps news category for 3 weeks
23. Client: Hyundai Event: Hyundai Re:Mix Lab Integrated campaign that included: - Full Page Advertisements - Site Takeovers and Microsite - Email Blast - Editorial Promotions - Event Case Study
24. Client: Deep Silver Game: Dead Island Integrated campaign that included: - Print Advertorial and Full Page Advertisements - Site takeovers and Microsite - Sweepstakes - Webisode Series The Numbers: - 29,031,590 Impressions Delivered - 105,445 Recorded Clicks - 0.36 Average Click Rate - 264,857 Video Views - 3 min, 7 sec Dwell Time Case Study
25. Client: Bethesda Game: The Elder Scrolls: Skyrim Integrated campaign that included: - Full Page Advertisements - Site Takeovers and Microsite - Editorial Promotions - Food Truck Events The Numbers: - 635,031 Digital Impressions - 16,000 Event Impressions - 2,903 Meals Served - 300+ Press Mentions Case Study
26.
27. Events Stimulate video submissions and promote Fathead sports/entertainment initiatives at popular events - like Formula Drift, X Games, Global RallyCross, Extreme Autofest, SPOCOM, Golden Gods - through customized displays, drifting/driving demos, video sporting game contests and more. Professional Video Production Create award-winning video content integrated with our media properties to tie-in your campaign more successfully to reach our audience. Live Streaming Through JustinTV and TwitchTV, live stream Fathead events and games to an engaged audience. Nominate the GamesRadar Fathead Avatars Customize/create Fathead Avatars with the editors of our popular gaming site GamesRadar to develop a synergy with the readers and showcase your product lineup in a non-intrusive way. Have readers vote on which ones should go into production in 2012. Custom Solutions Examples
