3. National Army Museum
Brand Experience £100k
Objective:
To raise awareness of the National Army Museum and
its activities, by commemorating the bicentenary of
the Battle of Waterloo.
Solution:
A pop-up 19th Century pub was built and taken on a
UK tour. The pub reflected the tradition of soldiers
who on leaving the army set up as publicans.
The pub offered a highly engaging and authentic
experience with a cast of characters, a bespoke Battle
of Waterloo game, competition and stories from the
battlefield.
Results:
Direct interactions: 3,350
Opportunity to see: 531,000
Learning: 90% of visitors recalled
two key facts
ROI: £0.16p per consumer
PR Circulation: 25 pieces / £36million
4. Branston - National Sandwich Day
Sampling £50k
Objective:
Supporting the ATL campaign and to re- engage
people with Branston on National Sandwich Day.
Solution:
The purchase, design and re-fit of a vehicle into an eye
catching catering van.
Based at Waterloo station, a choice of cheese or ham
with Branston pickle sandwiches were handed out to
commuters. A poll ran to find out the nations
favourite – cheese and Branston won!
Results:
Samples distributed: 10,000
Opportunity to see: 350,000
Facebook: 3,670% increase in likes
against previous week
5. Cath Kidston
Shopping Centre Tour £45K (+ site fees)
Objective:
To celebrate and drive purchase of the new Totes
shopping bag, available in two sizes, big or small.
Solution:
An Ames Room was built into the Flagship store and
then taken on a 5-week tour of shopping centers.
Shoppers were invited into the room to have their
photo taken which was uploaded to social media.
Everyone was entered into a competition.
Results:
Direct interactions: 4,750
Opportunity to see: 2.5m
PR value: £2.1m
Twitter: 5m impressions
6. Every Can Counts
Festival Tour £40K (+ site fee)
Objective:
To raise awareness and encourage drinks can
recycling at UK summer festivals.
Solution:
The CANdid Camera Photobooth was built in the
shape of a drinks can. Festival-goers were invited to
bring their empty drink cans in return for a free go in
the booth.
Everyone received a branded print-out on site and all
images were posted to Facebook for people to find and
share their image post event.
Results:
Direct interactions: 3,370
Opportunity to see: 400,000
Social reach: 713,816
CAN mail shot opens: 45% (ind ave 22.5%)
CAN mail click through: 7.2% (ind ave 2.9%)
7. British Airways
Promotion £25k
(staff and event management only)
Objective:
To promote British Airways and some of their key
Gatwick destinations.
Solution:
BBH developed a pop up check in desk, with flight
simulator, where people could register their name and
email and then go on to play the game.
Located in Victoria Station for seven days.
Those people with the highest scores for speed and
accuracy, were entered onto a top score board and
every 15 minutes someone won a pair of tickers to a
fab BA destination.
Woof were bought in to project manage the event on
the day and all staff recruitment and management.
Results:
Total number of users: 11,442
Approx visitors per day: 1,500
Social media reach: 4 million people
Facebook competition: 47,279 individual entries
Total flights given away: 632
8. Universal
Flashmob £12k
Objective:
To encourage the major radio stations to play the song
‘cruise’ by Florida Georgia Line, a US country band.
Solution
The Cowboys For Country Music protest group was set
up with a Facebook page and 100 line dancing
cowboys were sent to flashmob the radio stations and
cause a scene around iconic London landmarks.
Results
Flyers: 5,000 flyers distributed
Social media: Over 500 followers on Twitter
Head of Radio 1 tweeted image
of flashmob
9. If you’d like to discuss these campaigns
or a future event, please call James on
020 7622 6000 or email james@wooflondon.com
To see more go to wooflondon.com
Woof London Wooflondon
Thank you
