The document promotes Captive Media's digital out-of-home advertising network in London. It offers brands the opportunity to engage socializers across London during the World Cup through interactive video games and video ads playing 40 times per hour, reaching half a million impressions per month for under £20,000. The network spans over 100 screens in 30 of London's premier venues, capturing an annual footfall of over 5 million young professionals.

1. How are you going to get their attention this summer?
Captive Media’s remarkable
World Cup offer

2. Half a Million Memorable Impacts /
month
Four years in development, and as
seen on TV, Captive Media is now
available to brands in the UK
The Most Engaging Digital Out-of
Home Media
Described by Forbes as “The best in
British ingenuity”, and the
Independent as a “Future Olympic
sport” Captive Media is already
delighting young male consumers in
12 countries. Because is so novel
young males engage with it intuitively.
And because it it engaging it’s an
extremely effective ad medium.
Dramatic Awareness and Sales
Impact
Captive Media’s screens are In-
venue, reaching consumers while
they are already out and making
purchase decisions. For many brands
the media is actually at the point of
Among Central London
Male Socialisers.
Now playing in 30 of central
London’s smartest venues
From Piccadilly Circus to Canary Wharf,
Leicester Square to Hoxton, we’ve just
completed rollout of a fully connected
screen network comprising over 100 HD
screens. The venues between then
boast a combined annual footfall of 5
million upscale young urban
professionals.
The Flexibility of Digital - with
Enhanced Accountability
We run the industry standard Broadsign
digital signage suite, managing
scheduling, playout over secure
internet, and Arbitron-audited
reporting. This allows copy changes
hour by hour, and even streaming of
live content, such as live odds, twitter
feeds etc
• Nationwide
Leaderboard, with
sponsored tweets etc
• Free game production
should you book by
May 15th
Primed for the World Cup
Reach up to half a million Londoners during
the tournament at a fraction of the capital
cost of any other city-wide campaign. Its
also a powerful multiplier to your TV spend.
Our World Cup offer features
• Your brand embedded in our penalty
shoot out game, with 55 seconds
interactive dwell time
• A 10-15 second video ad slot, playing 40
times each hour. Half a million impressions
each month across London
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3. ‹#›
The offer: engage socialisers across London during the World
Cup, with interactive video….for under £20k
10 Venues London wide:
30 Venues
Shoot Out Game
Your branding, your colours, your artwork, in the
famous Captive Minute
£6,000 £18,000
Production
Free Free
Video Loop Ad
Leverage your best collateral. 15 second slot,
playing 40 times an hour
£2160 £5,400
4 weeks around month of June 2014 250,000 gross
impressions
750,000 gross
impressions
CPM £9.00 CPM £7.50

4. Hip bar and pool venue in
the heart of Clerkenwell
drawing a sports and music-
interested crowd
Relaxed bar right at the heart
of Tech City in Shoreditch. Full
of entrepreneurs. Table tennis
and games theme.
Slightly older smarter bar,
though with strong comedy
theme: some major comics
play here.
Large and lovely
destination venue. Bar,
diner, cinema all in one.
Bar and club. Young
Professional crowd. DJ nights
As central as it gets, and
towards the smarter end of our
spectrum. Think crystal
chandeliers and classical
statues.
Students! Large numbers of
them. Highly international. Will
be in party mode during world
cup having finished exams.
Huge river veranda.
Stylish, contemporary bar near
St. Paul’s, recently refurbished.
Smarter bar with an affluent
audience
Sprawling young venue, over
several floors, right on
Piccadilly circus.
Gorgeous, large Canary
Wharf venue at the historic
site of the old Rum Quay.
Annex: The venues (1/2)

5. Super central - on a lovely
pedestrian street. A terraced
outdoors and a Multi-
coloured dancefloor.
Just south of Tower Bridge.
Traditional Adnams Pub with
lots of tourists drawn to the
attractions nearby
Traditional English pub, with
cool stylish touches
throughout.
Another traditional English
pub, oozing authenticity.
Media-rich crowd due to its
location just off Charlotte
Street
A hip and quirky bar, at the
heart of influential Hoxton
scene. DJ/dance basement.
Super high-end, glamorous,
nested set of night clubs in
coolest Mayfair
Beautiful waterfront venue
overlooking river near St
Paul’s. Amazing views.
Large, busy bar by Liverpool
Street. Cool vibe, hip décor,
and fashionable clientele.
Soho flagship venue of the
popular sushi chain, metres
from Oxford Street.
Large venue right on Leicester
Square, with pedestrian street
terrace outside, and downstairs
nightclub
Annex: The venues (2/2)