2. In 1799, the beginning of adverting is ‘Rosetta
Stone’ found in Nile River.
The first advertising agency was established as
‘N.W. Ayer’ in 1877.
In 1925, ‘the weekly new’ ran some AD first
news book published.
In 1906, because of Radio’s appearance, AD is
celebrating a new golden age.
while Economic and social changes, AD is
playing an important role.
3. Broadcast Ad - such as TV ads, radio commercials and
ads.
Printing Ad - newspaper ad, Magazine ad using print
media ads.
Outdoor Ad - ad installed outdoors.
Internet Ad - all ad is done on the Internet. Recently
most of the advertising methods.
4. It was produced based on the development of
society and to promote goodwill and welfare of
the public interest.
So, it should appeal persuasively and how easy to
understand for everyone.
http://www.kobaco.co.kr/ - National Advertising
Council of Korea.
5. PPL as a means of advertising is exposing
company or product, brand logo, product or
production to promote their items mainly on
the movie and TV.
In return, movie stations and broadcasters
receive money from company.
According the some research, PPL have an
positive effect on the sales of the companies or
brands. Companies prefer to do the PPL.
6. http://www.kobaco.co.kr/
http://navercast.naver.com/contents.nhn?co
ntents_id=4671
http://terms.naver.com/entry.nhn?cid=85&do
cId=371124&mobile&categoryId=2643
AD’ s history book BY. 양정혜
