Havas Sports & Entertainment Germany Review of 2011 and 2012 predictions
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A review of 2011 looking at all best case studies in social media, PR, experiential, branded content, guerrilla marketing, street marketing, brand activation, advertiser funded programming. Many of these campaigns were created by Havas Sports & Entertainment Germany. Many of these were created by our sister agencies across Europe and the rest of the world (from our 30 offices in 20 countries). Many of these campaigns were created by other marketing agencies which we recognize as having produced work that we find inspiring and innovative. We encourage and recognize great ideas from anywhere, and anyone. This document also contains some of our predictions for 2012 across PR and branded content, live and experiential marketing, digital and social media. These predictions were compiled by Alban Dechelotte (our Creative Director for Germany) and Jez Jowett, our global head of Social Media and Digital, also known as @Jezmond. We hope you find our review of 2011 and predictions for 2012 inspiring and thought provoking. We hope you enjoy the ideas and opportunities they might prompt you to think. If you would like to be inspired face to face then please contact: Alban Dechelotte - Creative & Managing Director Direct Tel: (+49) 69 60 32 92 382 - alban.dechelotte@havas-se.com HEDDERICHSTR. 49 - Office Tel: (+49) 69 60 32 92 0 - www.havas-se.com http://www.havas-se.de http://www.facebook.com/havasse.de http://www.twitter.com/havas_se_de We wish you all a happy Xmas and a wonderful 2012, and look forward to featuring your campaigns next year.
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Havas Sports & Entertainment Germany Review of 2011 and 2012 predictions
- 1. Havas Sports & Entertainment Germany Review of 2011 and predictions for 2012
- 13. Havas Sports & Entertainment Germany Predictions for 2012
- 24. For any question, comment or request, please contact us: Alban Dechelotte Creative and Managing Director [email_address] 0049 69603292382 http://www.havas-se.de http://www.facebook.com/havasse.de http://www.twitter.com/havas_se_de
Editor's Notes
- We are the global brand engagement agency of the Havas Group. Our 30 offices in 20 markets deliver strategically sound creative solutions based on insight, experience and a deep understanding of what binds communities together: passion. Since we’re fans in our own right, we know exactly how we’d like to be communicated with, be this through sponsorship, branded content, social networks, live brand experiences…We recommend the right bespoke solutions for our clients to ensure ongoing meaningful relationships with their fans. We are Havas Sports & Entertainment. Fans. Passions. Brands.
- SOCIAL MEDIA/DIGITAL Viral Marketing Community management Advergaming Mobile Marketing Seeding Blogger relations Social Media Influence Marketing Live Measurement PR & CONTENT Media relations Editorial content Celebrities endorsement E-influence Lobbying Social Media Media partnerships Branded TV programs Cross media strategies Product placement Brand TV channels Radio programming Web channels Advertiser Funding Programs EXPERIENTIAL Live events Grassroots programs Hospitality POS animations Street Marketing Product sampling Internal incentives Creative/ OOH Guerrilla Marketing
- Playstation, the tailor shop of mr lee, social media 2011, playstation stunt, batcave, superheroes, leo burnett http://nerdbastards.com/2011/04/25/have-your-dc-universe-online-super-hero-threads-professionally-tailored/ https://www.creativereview.co.uk/images/2011/04/mr._lee_1.jpg http://blog.direct2drive.com/tag/dc-universe-online/
- JUNG VON MATT, DECEMBER 2011 CASE STUDY, LADY GAGA, THINK BIG, OBERMUTTEN, LOCAL VILLAGE, SWITZERLAND, SWISS ALPS, FACEBOOK COMPETITION, FACEBOOK FAN LIKES, LIKE MY VILLAGE, EARNED MEDIA, OWNED MEDIA http://www.page-online.de/emag/kreation/artikel/facebook_invasion_in_obermutten http://www.24heures.ch/actu/suisse/hameau-rassemble-5500-fans-facebook-2011-10-08 http://www.agenciabrowse.com.br/site/2011/11/facebook-cria-ponto-turistico-em-pequena-vila-suica/
- CASE STUDY 2011, EXPERIENTIAL, SOCIAL MEDIA 2011, NIKE TAKE MOKUM CAMPAIGN, NIKE, NETHERLANDS, JOGGING, RUNNING, RUNNERS, RUN UNLEASHED, GRAFFITI, AMSTERDAM, NIKE+, URBAN RUNNERS, NIKE RUNHOUSE, VIRTUAL CANVAS, POP-UP STORE, PRODUCT TRIALS, ONLINE RUNNING CLUB, AMSTERDAM RUNNING GRID, BOONDOGGLE, SPORTS, ATHLETICS, JUNE 2011 http://www.allaboutgeomarketing.com/a-geomarketing-social-challenge-by-Nike/ http://www.amsterdamadblog.com/2010/09/15/new-nike-gps-app-allows-you-to-take-mokum/ http://expressioninspiration.blogspot.com/2011/06/nike-convinces-kids-that-running-is-fun.html
- LOEW ATIVISM, THE HANGOVER MONSTER, GURONSAN, HOW TO MAKE A BORING PRODUCT AWESOME, HANGOVER CURE, HANGOVER REMEDY, SOCIAL MEIDA CASE STUDY, PARTY-GOERS, PHARMACEUTICAL CASE STUDY, PHARMACEUTICAL ADVERTISING, PHARMACEUTICAL SOCIAL MEDIA, SLEDGE HAMMER, MUSIC FESTIVALS, COLLEGE PARTIES, NIGHT CLUBS, FACEBOOK, YOUTUBE, PORTUGAL, http://www.coisasemanal.com.br/blog/wp-content/uploads/2011/05/Screen-shot-2011-04-28-at-11.51.41-AM1.png http://www.facebook.com/Guronsan?ref=ts http://laurawaldman.wordpress.com/tag/guronsan/
- HS&E. havas sports and entertainment, carlsberg, carlsberg of woodstock festival in poland, UEFA Euro 2012 case study, experiential, beer marketing, UEFA, festival fan zone,
- Playstation, the tailor shop of mr lee, social media 2011, playstation stunt, batcave, superheroes, leo burnett http://nerdbastards.com/2011/04/25/have-your-dc-universe-online-super-hero-threads-professionally-tailored/ https://www.creativereview.co.uk/images/2011/04/mr._lee_1.jpg http://blog.direct2drive.com/tag/dc-universe-online/
- ALL THE PINK OF LIFE by Gazzetta dello Sport, la gazzetta dello sport, all the pink of life, Bari-AC Milan, Ibrahimovic playing frisbee... , Zlatan Ibrahimovic , Sergio Almiron, . Thiago Silva, Even Gennaro Gattuso, momentum, valentina candeloro,
- Carslberg, biker cinema stunt, that calls for a carlsberg, Duval Guillaume modern,
- Angry bird, t mobile, facebook, mobile app, Saatchi & Saatchi, outdoor stunt,
- Marcel, contrex, paddle for chips and dales, contrexperience http://thecoolcollector.net/wp-content/uploads/contrex-mineral-water-contrexperience-260-27900.jpg
- Social media, Facebook, Facebook likes, Facebook engagement, Facebook friends fans, social CRM, social engagement, community building, ROI, ROSS, return on social spend, 2012 predictions http://creativecommons.org/licenses/by/3.0/
- Million dollar bloggers, Mexico, latam, $15000 per tweet, blogger networks, bog syndication http://www.flickr.com/photos/suzanneandsimon/1746100681/ http://creativecommons.org/licenses/by/3.0/
- London Olympics 2012, social media Olympics 2012, SoMe2012, SoMe London Olympics 2012, sports marketing London 2012, Havas sports & entertainment, sports marketing Olympics, flickr, Usain Bolt social media, twitter, 100metre final http://www.flickr.com/photos/31808226@N05/6130296771/ http://creativecommons.org/licenses/by/3.0/
- Fan sourced singles, 02, Wembley, user generated content, fan royalties, http://www.flickr.com/photos/mwiththeat/3712998374/ http://creativecommons.org/licenses/by/3.0/
- Digital production, digital our-sourcing, agile content, bedroom creators, YouTube http://www.flickr.com/photos/walmartcorporate/5793422190/ http://creativecommons.org/licenses/by/3.0/
- Personal content, customized content, shared content, mobile content http://www.flickr.com/photos/sanjoselibrary/2944498979/
- Roi of pr, accountability, paid media, sentiment, influencer analysis, celebrity marketing, celebrity pr, http://www.flickr.com/photos/cambodia4kidsorg/3290848259/
- LBS, location based services, social currency http://www.flickr.com/photos/da_belkin/6462640765/ http://creativecommons.org/licenses/by/3.0/
- Live events, green events, recycling at events, carbon neutral, carbon positive marketing, http://www.flickr.com/photos/zoetnet/4212133196/
- Digital amnesty day, switch off, unplug day, Facebook. http://www.flickr.com/photos/brook/33496825/