LIME was the integrated and innovation arm of Kirshenbaum Bond. Examples of work for clients such as Lexus, HBO, Puma, Panasonic, SyFy, Universal Studios, Delta Airlines, Bravo, Old Navy, Timex and more.

1. LIME 2000 to 2007
Brand Experience, Content and Partnerships

2. Brand Experience

3. Challenge - To introduce Song, Delta’s new low cost
service, to the New York area
Solution - Create a retail/café/entertainment experience,
located in SoHo to highlight the brand’s focus: style,
wellness and entertainment
Results - over 36,000 vistors, over 50 private and public
events; significant guerrilla impressions/program;
fully integrated advertising and online campaign;
28mm press impressions. Delta re-positioned to
include all the learnings from Song
The First Pop Up Store

4. 460 Degree Gallery
Challenge - To contemporize the Lexus brand to appeal to
the younger BMW/Mercedes target audience
Solution – A series of temporary art galleries in Los Angeles,
New York, Miami and Chicago with multi-media exhibitions
curated by the Whitney Museum of American Art and
hosting gala VIP events, public seminars, premium tastings
and presentations by luxury brands for 2 weeks in each
location
Results - 10mm plus PR impressions and 30,000 sales
leads
4

5. The Boat
Challenge – getting press, VIPs and
influencers to understand Target’s
affordable fashion
Solution – Bring Target to New York
via a boat, docked in Chelsea piers,
offering shoppers Target merchandise
for the holidays.
- 100 million national and NY media
impressions
- Huge private party attendance by key
influencers and they shopped like
crazy
- Over 25,000 guests in less than 14
days

6. ENTOURAGE VIP CARD
Challenge – To grow the appeal of Entourage
Solution - To provide key influencers with show
experience via VIP card
•60,000 were distributed to key influencers in 6
cities
•All cardholders received email and text
information on free experiences
•Three hundred partners include the best clubs,
Absolut, Motorola, Jack Daniels, Scoop, PF Flyers,
top boutiques and clubs participated to give free
items to participants
•One cardholder spent weekend with cast at
Entourage Suite at Palms Hotel
•Results – 15mm+ PR impressions. Season 2
propelled Entourage success
Landing page with weekly offers
SMS Updates Retail window-clings

7. Entourage VIP Suite On-premise Event Entourage Poker Table and
Chips
Entourage Girls
Entourage VIP Suite
Cast of Entourage at Palms
Entourage VIP Suite
Launch Event at
Palms
Launch Event at
Palms
On-premise Event
Mercedes + Palms + Entourage
Branded Marquee at Palms
Entourage VIP Card and Suite

8. Challenge – Create affinity for Old Navy
Solution – On and offline grassroots search to
find the next canine mascot.
Mobile Tour results:
- thousands of direct consumer intercepts and
photos at each event
-Over 25 million consumer impressions
Website results:
-3mm+ Total visitors
- 325,517 Votes cast
- 379,431 Total registrants
- 125,757 Dog profiles submitted
Collateral distributed:
- 19,317 bowls distributed
- 88,423 bone collateral distributed
- 1,589 posters
The Search for the New Magic

9. Steven Spielberg’s Taken - Abducted on the
Road
Challenge – Promote Sci Fi Channels
blockbuster show
Solution - 8-market multimedia alien abduction
tour to create excitement. Advertisers and
cable affiliates were integrated into the local
market events and into the tour’s content.
As a result, SCI FI was rated the # 1 basic
cable network in primetime for the 2 weeks it
aired.
LIME won PMA, EMMA and Ex Awards for this
tour.

10. Challenge – Promote Polo Jeans to the 18-24
demographic
Solution - a 6-campus mobile tour in order to
highlight Polo Jeans Co’s G.I.V.E charity and to
activate volunteerism among college campuses.
•Partnership with Habitat for Humanity.
•Students donated old denim that would then be
recycle into insulation for Habitat for Humanity
home.
•At the end of the campaign tour 6,000 pairs of
jeans were donated, helping top insulate
hundreds of homes.
•Local TV and radio covered the events in
addition to campus press and television.
G.I.V.E Your Jeans a New Home

11. A Taste of Rome
To promote HBO’s second series of Rome,
LIME distributed over 10,000 bottles of wine via
influencer restaurants in New York, Los Angeles
and Chicago

12. Challenge – Promote Bravo’s new reality TV show
Top Design
Solution - transform the S train platform at Grand
Central with Top Design judge Jonathan Adler.
Results – MMs of PR and experiential
impressions
Bravo Subway build out

13. The Aquos Project
Challenge – Showing LCDs quality in action
Solution - The AQUOS Project, a concept and event
space which used Sharp’s AQUOS™ LCD-TVs to provide
a canvas for some of today’s cutting edge contemporary
artists, located in the heart of SoHo.
.

14. Challenge – Promote HBO’s launch of the complete
series DVD
Solution – Bring Sex and the City alive for one day
•Partnerships with 100+ venues from the show to
create window displays and a special offer
•Models handed out ‘hand-bag’ maps with venues
and offers at traffic hubs.
•A micro-site promoted each venue, its location and
the special one day promotion.
•Results – huge impressions from displays, PR on
and offline including morning shows.
Sex and the City

15. Partnerships

16. Challenge – tactical need for holiday campaign to reinforce idea of Look
Beneath the Surface’
Solution – partnership with designer Diane von Furstenberg, the Stoli logo
was transformed into a high-fashion print.
•Stoli sponsored DvF fashion show and premiered the Stoli print.
•The print was distributed nationally in magazines as gift wrap, complete
with Stoli recipes and holiday messages on the flip side.
•A building in Times Square was wrapped in Stoli.
•On and Off premise events were created to wrap gifts or bottles of Stoli
Wrapped in Style

17. World Cup Style
Challenge - To make the Japan/Korea World Cup relevant for US trend
setters
Solution – Partner with Iron Chef Morimoto to create the Shudoh sushi
roll served in Sushi restaurants across the US
•Various live soccer billboards outside key retail outlets such as the
Conran Shop in New York to model the Shudoh collection
•Launch event for 1,000 guests and to kick off the press interest
•Results - multiple consumer interactions via restaurants, events and
instores. Brand feature stories in Wall Street Journal and numerous
fashion and trendsetter placements

18. 150 Year Celebration
Challenge - to make watches relevant for
the cell phone masses and celebrate
the brand’s 150th Anniversary
Solution - partner with visionaries in
various creative fields to create the X
Factor Collection
Results - The xFactor Collection enabled
TIMEX to develop new, influencer
retail channels including Scoop and
Henri Bendels
Karim Rashid
Dave Kinsey
Matthew Williamson

19. Vroom Vroom: Puma and MINI Collide
Challenge – reinforce PUMA’s love for mixing the worlds of
sport, fashion and lifestyle in a tangible way
Solution - forge a partnership between PUMA and BMW’s
Mini for a limited edition driving shoe and limited edition car
for PUMA and Mini enthusiasts alike.

20. Content/Entertainment

21. Challenge – To reinforce positioning as the ONLY Cat Centric Company
Solution – Create the first TV show for cats
Results - 120mm press impressions and series on Oxygen
Meow TV – TV for Cats

22. Challenge - To make HD relevant and engage consumers online
Solution – HD showcase of family interaction
- Four families were outfitted with HD suite and given monthly
Challenges to complete.
- The Magical Elves (Project Runway, Top Chef) created 3 minute
“web-isodes” around challenges
- The public could enter their own responses to the challenges and win
the chance to participate
- A nationwide road tour connected to retail and drove traffic
Results - No.1 selling HDTV brand in Q4 2007, +10 mm press
impressions, +5mm web impressions, strategic centerpiece for
Panasonic globally.
Microsite
Judges
Living In High Definition
Press

23. Challenge
– Promote Peter Jackson’s King Kong set in
the 1920s via brands
Solution
– Create non-traditional and creative
approaches to brand partnerships
– Alternative tactics included creation of
limited edition products, behind-the-scenes
footage, PR, online, dealer/trade/retailers
and in-store promotions
Results
- VW was regarded as the model of
successful brand integrations for all
Universal Studios releases
Partnering with the Beast

24. UndeniableTV
Challenge – make Plasma relevant for 18-24 demo.
Solution
- viral video with Jamie Kennedy called “How
to blow up on YouTube”. This received over
800,000
- top 10 undeniable/most engaging videos
each week which received over 260,000
views
- online video contest, offering 4 winners a
Panasonic plasma and a digital video
recorder which received over 300 custom
entries

25. SCI FI’s Legend of Earthsea - Wizard
Certification
Challenge – Promote tune into the series
Solution -the first ever Wizard Certification curriculum
-Created by Paul Kieve, magic expert from Harry
Potter
-online Wizard Certification course communicated via
a series of seminars/content
-PR blitz included radio and TV satellite tour with 17
radio interviews, 30 television interviews and several
online articles with a total of 15.5million impressions
Results – in addition to the PR, more than 250,000
consumers logged on to SCIFI.com to get their
certification.

26. Silver Screen Glamour
Challenge - To make Revlon relevant
for 30-49 year female demographic
Solution – partner with movie studios
including branded content, tie-ins,
promotions, premieres, talent selection
and a aggressive PR program
Results - The Bond Movie Die Another
Day elements included dedicated
make-up line, in-store displays,
influencer events, PR outreach and
online sweepstakes.
It became their biggest ever consumer
promotion and resulted in their largest
sell-in of promotional products
worldwide.

27. Thank You