fmp

1. Proposal
1
Centre Name and Number:
York College 48357 1408598603
Student Name and Number:
Jack Christopher Henderson
Project proposal title and date:
Rap Out
Main area of activity:
I plan to be more expansive than just film; including elements if graphic design for promotional
material and special effects whilst also practicing photography to round out the piece as a series
of products. My project focuses on the production and online distribution of content that created by
Nory Digital on behalf of up and coming music artists. The main product will be the series Rap Out,
an online series which will highlight peoples personal opinions on the current climate in the genre
of Hip Hop
Rationale:
The products I have made over the last 2 years have given me the skills to creative an
professional film. I am in a position where I have completed projects from a wide selection of
genres including documentary. Recently I have progressed with my shooting skills and planning
shots before shooting the project. I have created a similar project to this previously which explored
similar themes around the hip hop genre however for this project I would like to explore personality
within the genre and create a product which revolves around a single person.
Project Concept:
Rap Out” is a online media brand which is created to profile and embody the essence of Hip-Hop
culture both in the U.K and further afield. The main series will feature subjects reacting to albums,
songs and artists that they enjoy and would like to promote. I would like to expand the brand to
become a platform for the promotion of smaller up and coming artists to spotlight them into
showing potential fans and promoters their talent.
As well as promoting rappers and singers, I will also collaborate with producers and designers to
create Rap Out as a media brand to create
The research that I will conduct for the creation of this product will include conducting surveys on
the target audience to help associate the relations between the products intentions and the desires
of the audience for an ideal product. I will look towards other products, which I enjoy as a
consumer to make some potential success criteria for my own product.
How will the project be evaluated and reviewed:
I plan to evaluate my work and make notes on my progress whilst I am producing my project so to
lengthen my contingency time towards the end. This will include taking screenshots, completing
progress diary and making notes so that when I do a full write up of my evaluation and self
reflection, I have the tools necessary to write it in as much detail as possible. I plan to reference
my work by creating a scheduling diary in which I can take notes on all of the tasks that I
undertake during the project. This will also aid me with my time management skills and overall
benefit the project as a whole. I will also take behind the scenes pictures on set of
different camera set ups and rigs that I can then talk about in the technical qualities of my
evaluation.

2. Proposal
2
Bibliography:
1. Jack, Henderson. (2019) Target Audience Research Survey (conducted on Feb 13th 2019)
2. COLORS. (2018). J.I.D - Working Out | A COLORS SHOW. [Online Video]. 3
October 2018. Available from: https://www.youtube.com/watch?v=FzpJl-i7ZRg.
[Accessed: 13 February 2019]
3. Genevieve Jolliffe (2006). The Documentary Film Makers Handbook: A Guerilla
Guide (Guerilla Guides). New York: Bloomsbury Continuum. -.
4. Genius. (2019). Tierra Whack "Hungry Hippo" Official Lyrics & Meaning | Verified.
[Online Video]. 15 February 2019. Available from:
https://www.youtube.com/watch?v=yjboIOAeE7M. [Accessed: 13 February
2019].
5. Sheila Curran Bernard (2007). Documentary Storytelling: Making Stronger and
More Dramatic Nonfiction Films. New York: Documentary Storytelling: Making
Stronger and More Dramatic Nonfiction Films. -.
6. Walbeck, P. (2018). How to Shoot an Interview. [video] Available at:
https://www.youtube.com/watch?v=J7ENEuqXDwY [Accessed 13 Feb. 2019].
Week Tasks to be Completed: Specific Tasks
1 Pre-production  Proposal and background research
 Create Survey: surveymonkey.com
 Identify Target audience, cater the survey
accordingly
 Proposal Documents include; Idea
Generation/Pre-proposal/Proposal/Mind Maps
2 Pre-production  Research- Secondary
 Conduct Survey: surveymonkey.com
 Curate bibliography of tutorials, technical
knowledge, industry standards and theories.
3 Pre-production  Research- primary
 Analyse results of Primary Research
 Add to bibliography
4 Pre-production  Experiments
 Practical experiments; camera techniques and
settings
 Lighting and sound experiments
 Interview setting experiments
5 Pre-production  Experiments
 Post production experiments
 Editing tutorials, techniques and experiments
(Premiere Pro/Photoshop/After Effects)
 Sound editing tutorials and techniques (Adobe
Audition
6 Pre-production  Pre-Production and planning
7 Pre-production  Finalise production
 Ensure schedule is complete
 Acquire equipment needed (book equipment)
8 Production  Filming
 Preliminary Shots
 Interview
 Analyse shots at end of week
 Begin to edit

3. Proposal
3
9 Production  Filming
 Begin finding distribution outlets
10 Production  Edit audio draft
11 Production  Draft peer feedback
12 Production 
13 Production  Test Screenings
 Peer Feedback
14 Production  Distribution
 Analyse Peer Feedback
15 Evaluation  Evaluation
 Product Reflections
 Step-by-Step
16 Evaluation  Evaluation
 Create Presentation
17 Evaluation  Presentation
18 Moderation 
19 Show Preparation 
20 Show 