Here I have researched several magazine institutions to help me gain further understanding of the music magazine industry.

1. Initial Music
Magazine Research
Joni Sommerville AS Media Coursework
2016

2. The different types of music
magazinesFrom the mind map in the top right, we
understand that because there are so
many different styles of music, there will
be a wide variety of music magazines
depending on the genre you are looking
for/interested in. Therefore as an opening
statement it is fair to say that the media
has a great representation of all the
musical genres in magazines. It is so
important that we get such an extensive
selection as we know that there are so
many different types of reader who's
interests all differ. For example those who
are into heavy-metal might choose
‘KERRANG!’, Those who prefer Mozart over
Marilyn Manson might read ‘music’
magazine. As well as others might be
interested dance pop and so they could
read mixmag. A principal factor that
resides with them all is that the majority

3. Magazine Companies:
Development Hell ltd is the distribution
company of Mixmag magazine. They also
produce mixmagtv, mixmag events,
mixmag.net and the world’s No.1
clubbing social network site
dontstayin.com. Their company owns a
multimedia platform for mixmag.
Because they’re redound for their
expertise in the media, and the respect
they’ve had from stars such as Calvin
Harris and Nina Kravis, I’d want to
publish my magazine with them because
they have the knowledge and power to
get my magazine at the top of my
readers list.

4. Magazine companies:
“Bauer Media Group is a European-based media
company, headquartered in Hamburg, Germany that
manages a portfolio of more than 600 magazines,
over 400 digital products and 50 radio and TV
stations around the world. The portfolio includes
print shops, postal, distribution and marketing
services. Bauer Media Group has a workforce of
approximately 11,000 employees in 17 countries.”-
Online source:
https://en.wikipedia.org/wiki/Bauer_Media_Group
Again. Like Development Hell Ltd Bauer Media has
an incontestable dominance in the media. From the
figures above we know that they are well respected
due to the large amount of numbers of employees
and media products they manage and own.

6. Mixmag have made their media packs easy to access via the
website:
http://mixmag.net/page/advertisers-media-pack/
I have read the media pack and will repeat the information
from it to have a better understanding of the target audience
and their following as well as background.
Brand Overview
“Mixmag Media is a global digital media business operating in
the fastest growing music sector: electronic music.
We believe that content is king and we specialise in creating
expert content for brands.
We distribute that content on the platforms best suited to the
audience and the campaign across our owned and operated
channels; mixmag TV, website, print magazine, app, and
socials – an dour partners in the Mixmag Media Network.
We have built influential global audiences on video, social,
mobile, digital and print platforms. We specialise in YouTube,

7. • Mixmag is a global brand
• They have 13 different offices around the world
• Their global partnerships are guaranteed to have the opportunity to reach a worldwide
audience
• Content can be translated into a different language across 5 continents

8. Mixmag’s
magazine
readership
246,000
Mixmag’s App
readership
120,000
Average Age of
readership
24
Employment
status
25% (Students),
70% (Employed)
Relationship
status
18 % (Married),
73% (Single)
Education 34% (Post Grad),
64% (University)
Social grade 22% (C1), 46%
(AB)
Mixmag’s
weekly
magazine reach
5,278,000

9. “ Our audience are early adopters and music lovers; engaged, passionate, influential and
well-connected. They spend their money on going out, music, fashion and tech.”
Technology
16x more interested in technology
Music
95x more interested in music
Fashion
19x more likely to read and share fashion content within social ecosystem.
Travel
No.1 interest outside music for Mixmag’s online users

11. A BRIEF HISTORY OF MOJO
“The music institution known as MOJO debuted in the form of a magazine on the news-
stands of Britain in 1993.
Its inaugural cover story was an account of the complex relationship between Bob Dylan
and John Lennon. There was general amazement that the age of sound bite culture should
spawn a magazine that reveled in 16-page features of uncompromising quality. Ever since,
it has reveled in the stories of music’s all-time greats and recommended new music of
quality and integrity: the classics of now and tomorrow.
The rough idea, in the words of founding editor Paul Du Noyer, was for something “that had
the sensibilities of a fanzine and the design values of Vogue.” Its title was chosen as a
homage to Delta blues mythology and as a reminder of the magic at the core of music.
MOJO has been online since 2001.” http://www.mojo4music.com/about-us/

12. “Our award-winning editorial team prides itself in delivering a magazine that
is packed with insight, passion, and revelatory encounters with the greatest
musicians of all-time, be they established or emerging musicians.
The magazine is loved by its readers and artists alike because it engages
them on the subject they love the most: music itself.
Every month MOJO brings you a definitive cover feature on an iconic act; a
bespoke CD (especially compiled by the editorial team or a major musician in
MOJO’s world); and our famous reviews section, the Filter, which brings you
30 pages-plus of the best of that month’s music, both classic and
contemporary.
MOJO is the WORLD’S LARGEST UK MUSIC MAGAZINE, delivering a
monthly dose of world class journalism and iconic photography to an
audience of extremely passionate music consumers. If you’re featured in
MOJO, you matter.
MOJO is the brand for those truly OBSESSED with music
MOJO is THE MUSIC EXPERT – a magazine of high brand values and
integrity. A carefully crafted musical archive covering the very best of music
across genres. From classic and modern rock, folk, soul, country to reggae,
electronic and experimental. It prefers to celebrate quality over popularity –
music that will stand the test of time.”
MOJO MAGAZINE

14. From the statistics and the audience profile
we understand that unlike mixmag, MOJO
targets a more mature and niche market
compared to today’s mainstream that
mixmag targets. I’ve chosen to look at
magazines in the genre of my own magazine
(Pop/mainstream music) as well as others
that are not in order to evaluate and
compare the differences as well as
similarities in order for me to have a better
understanding of the codes and conventions
of a magazine.

15. Much like Mixmag,
MOJO mag has a
strong influence on
its followers. As they
have both proven
and manifested a
world in which they
are Gods to their
readers, this is due
to the immaculate
presentation of their
work in all aspects
and their celebrity-
approved respect.

16. Again MOJO magazine establishes their
power through their ‘Honours List’.
Therefore not only do they produce media
they organise social events that the stars
themselves want to be apart of. They’ve
done a role-reversal- their exclusivity
means that those celebrities themselves
want to b part of MOJO’s world, rather
than the opposite.
The use of ‘name dropping’ signifies the
connections that they have within the music
industry. The ‘Hall of fame’ celebrities are
talked about as though their close friends of
MOJO magazine- this sets off alarm bells in
their readers head.

18. From the words I have selected
we understand that Immediate
media have and outstanding
knowledge of what the aim to do
as a media company and the
scale of there influence. The
picture of the cyclist in the
foreground connotes drive and
determination to ‘win’- or be the
ultimate media company in this
case.
The use of visuals will make readers
remember the proposed strategy a lot
easier than without a visual.

19. “Immediate is the special interest content and platform
company. Our fast-growing, multi-platform media business
is home to over 1,300 people across eight divisions.
We own and operate some of the best-loved brands in the
UK. And we only focus on special interest markets,
engaging over 18 million passionate consumers each
month, offering them world-class content and innovative
new products and services.”
Immediate Media co.

20. “BBC Top Of The Pops magazine is the UK’s biggest-
selling teen title, with everything girls could wish for
and more! We bring our readers closer to the stars
with exclusive interviews, pictures and behind-the-
scenes gossip. There’s also brilliant fashion and
beauty, shocking real-life stories, gorgeous posters
and must-have free gifts in every issue. TOTP Mag is
the friend teen girls can rely on to give them
confidence, make them LOL and share all the stars’
secrets. That’s why we’ve been number one for 20
years.”
I have chosen to analyse ‘Top of the Pops’
magazine to look at the impact that print
media has on a younger audience. This is so
that I can think about whether or not my own
magazine will be targeted at a younger
audience or not. It will also give me a better
understanding between the contrasts of the
different genres of each magazine.

24. “BBC Top Of The Pops magazine is the UK’s biggest-
selling teen title, with everything girls could wish for
and more! We bring our readers closer to the stars
with exclusive interviews, pictures and behind-the-
scenes gossip. There’s also brilliant fashion and
beauty, shocking real-life stories, gorgeous posters
and must-have free gifts in every issue. TOTP Mag is
the friend teen girls can rely on to give them
confidence, make them LOL and share all the stars’
secrets. That’s why we’ve been number one for 20
years.”
BBC Top Of The Pops Magazine is published by
Immediate Media Company London Limited under
license from BBC Worldwide who help fund new
BBC programmes.
Like the rest of the magazines and their companies,
they all assert themselves as the ‘best’. As well as
they all want to bring their readers as close to
stardom as possible. Therefore in my magazine I’ll
aim to promote celebrity culture to my audience as

25. ‘TOTP’ targets a significantly younger target
audience in comparison with the previous two I
have looked at, even though the majority of their
readers will be unemployed. They still have hold
a high disposable income simply because they’re
children, and so if TOPTP can impress their
readers (as well as parents) then they’re more like
to nag and plead their parents to purchase this
magazine.
I must also consider their average age to see if
this a group I’d like to target as it’ll have
limitations on what I can promote as a lot of
artists regardless of genre, tend to piece together
music that’s adult appropriate.

26. Mission
Statements

28. “Mixmag is the worlds biggest dance music and clubbing
magazine. Mixmag has the history, the authority and the
creativity to give the right brands an authentic association
with dance music and club culture.”

30. Music Magazine research, near me:
Here is a
snapshot of the
music
magazines
available to me
at my local
Tesco
supermarket.