2. LOGO – is considered as a symbol to represent a product, company or an
organization.
1. LETTERMARK – this logo consists of letters that represent the company name.
2. WORLDMARK – this type of logo differs from the letter mark as it uses words to
represent the company.
3. PICTORIAL – resembles an actual object.
4. COMBINATION – this includes the use of a letter mark or word mark partnered with
a pictorial design.
TYPES OF LOGO
3. DESIGN SOFTWARE – can be used in creating logos.
INKSCAPE – an open-source design software.
BEZIER TOOL – resembles the tip of a ballpen.
FILL WINDOW – coloring your desired shape.
TEXT TOOL – this icon is represented by letter “A” desired size of your text box.
CONSUMER – people who buy products or services.
BRANDING – activity of promoting a brand.
GEOMETRIC – shapes that are defined with sets of points and vertices.
DESIGNING OF LOGO
TECHNICAL TERMS
