This document discusses branding strategies and tactics. It defines what a brand is - a name, symbol or design that identifies a product and differentiates it from competitors. Brand equity refers to the value of a brand in consumers' minds. The document outlines several branding strategies such as line extensions, brand extensions, and new brands. It also discusses brand guidelines and an SEO strategy for brands, including optimizing sitelinks, logo schema, local listings, image alt text, and publisher tagging. Resources for learning more about marketing and branding are provided.

1. Branding
for
BRANDS

2. Index
1. What is Brand
2. Brand Equity
3. Branding Strategies
4. Brands Guidelines
5. SEO Strategy For Your Brand
6. Resources we use

3. • Name, term, sign symbol (or a combination of these) that
identifies the maker or seller of the product.
• Unique design, sign, symbol, words, or a combination of
these, employed in creating an image that identifies a
product and differentiates it from its competitors.
• Brand is a set of perceptions and images that represent a
company, product or service. While many people refer to a
brand as a logo, tag line or audio jingle, a brand is actually
much larger. A brand is the essence or promise of what will
be delivered or experienced.

4. Last Taste of Drowning -

5. •How much is a brand worth? Brand equity refers to
the value of a brand. Brand equity does not develop
instantaneously.
• It is a qualitative measure of the brand’s recognition
or goodwill in the minds of the consumers.
Example:
1) in our country consumers buys Hide & Seek biscuits
more than Parle G.
2) a brand can also have negative equity in cases where
it does not fit well with its consumers. As an example,
tata nano users reported some fire incidents with the
product which led to its negative equity for a while.

6. Line extension: This is where an organisation adds to its
current product line by introducing versions of its products
with new features.
Brand extension: If your current brand name is
successful, you may use the brand name to extend into new
business areas.
Multi Branding: The company decides to introduce more
brands into an existing category.
New Brands: An organisation may decide to launch a new
brand into a market.

7. Presentation, Stationery, Vehicles, Email, Logo uses...
Brands Guidelines

8. 1) Sitelinks: Do a search for your brand name. Hopefully you rank
number one. If not, you've got more on your plate to worry about.
If you already rank number one, sitelinks are likely showing under your
main organic listings, like this:
2) Logo Schema: Give Google and Bing formatted code in the language
they want to read it: schema. By using brand logo schema you are doing
a more complete job of conveying your brand image to search engines.
SEO Strategy For Your Brand

9. 3) Local Listing : Local listing(s) are going to show up for
your brand searches
4) Brand Image Alt Tagging : Whenever you participate
in other online areas, advertise, etc. your brand logo
company imagery should contain branded text within the
alt attribute.
5) Publisher Tagging: The publisher tag placed across site
source code helps you go the extra mile in reinforcing the
relationship between Google+ and the site.
<a href=" https://plus.google.com/business-page "
rel="publisher">

10. Resources
http://www.learnmarketing.net/
http://www.creativeguerrillamarketing.com/
https://www.youtube.com/
http://www.hcl.com/
http://searchenginewatch.com/