2. LOGO DESIGN
Logos are among the most common
symbols in our visual environment.
We see them on television, on the Web,
in billboards, in newspapers, in
magazines, in packaging, etc…
They are printed on the clothes, buses,
notebooks, and so on…
4. What are logos?
What do logos do?
Logos are symbols.
Each word, font, color, shape, or image in
great logos means or represents something.
Logos convey a message, information, or
embody ideas about that which it represents.
In business, logos set companies,
organizations, products, or services apart
from each other.
6. Many times, shoppers are influenced
by the logos’ visual appeal when they
are looking for a product or service.
7. KINDS OF LOGOS:
1. PERSONAL LOGOS
logos are personal images are used to
brand possessions, achievements, or
even one’s identity.
8. The logo had emerged as a symbol of
an individuals’ qualifications to perform
a certain skill.
9. 2. CRESTS
are logos used to identify a family,
country, or organization.
only powerful and elite organizations or
families could afford to make their own
crest.
10. 3. BUSSINESS AND PRODUCT
LOGOS
a business or product logo simply
identifies. Each business aimed to be a
better company, product, or service.
11. LOGO DESIGN
is an important field in graphic art
aims to communicate a
message to its viewers.
it aspires to achieve its quality
it has to strong, interesting,
and unique
14. ART DIRECTOR
are the person tasked to manage the
logo-design project of a company.
is expected to form a design team
composed of graphic artists,
organize meetings to present, plan,
and assess/reassess the project.
15. Design brief called program.
The logo design team meets immediately
to:
a. Identify the purpose and need
b. Brainstorm and visualize ideas
c. Produce design solutions or answers
When they are done with the work, the
team submits their final design to the art
director or project manager for review,
comment, and finally, approval.
16. What makes a logo design
great?
designing a logo takes technical
know-how, as well as a good sense
of design an art
it should have a solid design
foundation laid from the moment a
decision to start work is made.
18. Things to be consider in
making a logo design
SYMBOLS
symbols in logos can bring about
awareness of the products or
services that is offered by a
company.
it is true in cases where the company
name is not a self-explanatory.
20. COLORS
Color is very powerful.
Colors can make us feel happy,
calm, or excited.
Color has a psychological effect that
a logo designer can use as
advantage.
Colors can create varied emotions to
the customer.
23. WORDS, TEXTS
the most popular and successful
companies continue to prefer logos
with simple and easy-to-grasp texts.
the logo is easier to see and
remember.
25. SHAPES, SYMMETRY,
BALANCE
the use of simple, geometric shapes
like the triangle, square, and circle
are quite popular.
simple texts, simple, neat, and
easy-to-recognize geometric
shapes can quickly impress a
unique identity in the eye of viewers.
27. FREE –FORM SHAPES
make use of basic shapes.
Logo designers, however, have
to be careful with their
placement. Logos that are free
form should not appear as if they
are about to fall, loose and
unstable.
29. BASIC STEPS IN CREATING
A DIGITAL LOGO
1. Visualize and sketch
ideas
2. Scan to digitalize or make
the image appear on the
computer screen
3. Get started with the
image programs.
30. INKSCAPE TOOLBOX/ TOOL
BAR
BURN TOOL – darkens an image. To
use this tool, just drag it over the
image.
CROP TOOL – changes the size of
the image. To use, select the area
you want to crop an then press enter.
31. INKSCAPE TOOLBOX/ TOOL
BAR
DODGE TOOL – lightens an image. To
use, drag the icon over the image you
want to lighten.
ERASER TOOL – can erase part of an
image in a certain layer. To erase
everything in a certain area, flatten the
image or go through every layer to
delete that part.
32. INKSCAPE TOOLBOX/ TOOL
BAR
HAND TOOL – moves around the
image within an object. Use the Zoom
tool when you want to adjust the section
of the picture you want to look at.
LASSO TOOL – can select areas within
a layer that cannot be reached with the
Marquee tool.
33. FONTS, TYPE FACE
the style of the lettering or type
face speaks a lot about the
visual story of a logo.
34. PROPORTIONS, SIZE
logos to be effective should be able
to work across an array of media
applications. They should be
versatile and flexible for their many
uses. Well-designed logos should
look just as great on billboards,
streamers, posters, clothes,
stationaries, bags, etc.
38. DIGITAL LOGOS
Logo design has changed in the last few decades,
thanks to the power and creative ability of
computers.
The computer has provided logo designers more
opportunities to be productive.
It allows them to adopt methods that deliver better
results.
The computer has become a unique and valuable
resource to create logos digitally.
Digital logo creation is for anyone who is
interested to learn from its basic concepts.
40. How will you succeed in
creating them?
Print and scan logo designs quickly
Use the Internet to search, post, blog
ideas, or consult experts, and receive
feedback almost immediately
edit or make changes in the logo size,
font, colors, text, or image, etc.
41. INKSCAPE TOOLBOX/ TOOL
BAR
MARQUEE TOOL – group of tools
that allows you to select rectangles,
ellipses, circles, squares
MOVE TOOL – moves around all
objects within a layer. To move an
entire image, flatten the layers by
selecting ALL Layers at the top of the
window
42. INKSCAPE TOOLBOX/ TOOL
BAR
PAINT BUCKET TOOL – makes an area
one color. To edit all layers at one time,
click on ALL Layers at the top window.
PEN TOOL – makes lines and can be
used with shape tools to create different
shapes. To create lines, use the Pen tool
to create anchors and change the shape
of the line by moving around the anchors.
43. INKSCAPE TOOLBOX/ TOOL
BAR
SPONGE TOOL – soaks color out of
the image. Drag the tool over the
section of the image you want to
change
TYPE TOOL – it puts text in a picture.
Click on the picture with the Type tool
and select a box the size of the area
you want to add.
44. INKSCAPE TOOLBOX/ TOOL
BAR
ZOOM TOOL – zoom in on part of the
picture for closer editing.
GRADIENT TOOL – to highlight a color
and make it fade from dark to light
AIRBRUSH TOOL – to create a softspray
and clouding effect
BLUR TOOL – to soften sharp edges
MEASURE TOOL – use like a ruler
RUBBER STAMP TOOL – to replicate
the same pattern or image
45. VECTOR-BASED LOGO
DIGITALLY FORMATTING – getting the
artwork from paper to computer.
VECTOR-BASED COMPUTER
PROGRAM – is an efficient way to
create logos, especially when logo
designers work across an array of
different media applications. The
images they create can be blown up
and they would show any distortion,
pixilation, or loss of quality.
47. PIXEL ART
PIXELS – computer displays are made
up of small dots.
the image is built up from these dots.
the smaller the dots are and the closer
they are together, the better the quality
of the image, but the bigger the file
needed to store the data. If the image is
magnified, the resolution deteriorates
and it becomes grainy.
48. VECTOR GRAPHICS
PROGRAM
uses a mathematical formula, not dots
or pixels. It is used for lines, colors, and
shapes.
the mathematical data determines the
makeup the image.
it also determines where it should be
placed, and whether it can be scaled to
any size without losing sharpness or
detail.
