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ARTS 6
QUARTER 1
LESSON 1:
LOGO DESIGN
LOGO DESIGN
Logos are among the most common
symbols in our visual environment.
We see them on television, on the Web,
in billboards, in newspapers, in
magazines, in packaging, etc…
They are printed on the clothes, buses,
notebooks, and so on…
Examples:
What are logos?
What do logos do?
Logos are symbols.
Each word, font, color, shape, or image in
great logos means or represents something.
Logos convey a message, information, or
embody ideas about that which it represents.
In business, logos set companies,
organizations, products, or services apart
from each other.
Examples:
Many times, shoppers are influenced
by the logos’ visual appeal when they
are looking for a product or service.
KINDS OF LOGOS:
1. PERSONAL LOGOS
logos are personal images are used to
brand possessions, achievements, or
even one’s identity.
The logo had emerged as a symbol of
an individuals’ qualifications to perform
a certain skill.
2. CRESTS
are logos used to identify a family,
country, or organization.
only powerful and elite organizations or
families could afford to make their own
crest.
3. BUSSINESS AND PRODUCT
LOGOS
 a business or product logo simply
identifies. Each business aimed to be a
better company, product, or service.
LOGO DESIGN
is an important field in graphic art
aims to communicate a
message to its viewers.
it aspires to achieve its quality
it has to strong, interesting,
and unique
GRAPHIC DESIGNERS
the people who design such
identifying symbols or logos.
LOGO DESIGNERS
are the artists who attend to
the visual presentation of a
logo.
ART DIRECTOR
are the person tasked to manage the
logo-design project of a company.
is expected to form a design team
composed of graphic artists,
organize meetings to present, plan,
and assess/reassess the project.
 Design brief called program.
 The logo design team meets immediately
to:
a. Identify the purpose and need
b. Brainstorm and visualize ideas
c. Produce design solutions or answers
 When they are done with the work, the
team submits their final design to the art
director or project manager for review,
comment, and finally, approval.
What makes a logo design
great?
designing a logo takes technical
know-how, as well as a good sense
of design an art
it should have a solid design
foundation laid from the moment a
decision to start work is made.
Examples:
Things to be consider in
making a logo design
SYMBOLS
symbols in logos can bring about
awareness of the products or
services that is offered by a
company.
it is true in cases where the company
name is not a self-explanatory.
Examples:
COLORS
Color is very powerful.
Colors can make us feel happy,
calm, or excited.
Color has a psychological effect that
a logo designer can use as
advantage.
Colors can create varied emotions to
the customer.
Examples:
Examples:
WORDS, TEXTS
the most popular and successful
companies continue to prefer logos
with simple and easy-to-grasp texts.
the logo is easier to see and
remember.
Examples:
SHAPES, SYMMETRY,
BALANCE
the use of simple, geometric shapes
like the triangle, square, and circle
are quite popular.
simple texts, simple, neat, and
easy-to-recognize geometric
shapes can quickly impress a
unique identity in the eye of viewers.
Examples:
FREE –FORM SHAPES
make use of basic shapes.
Logo designers, however, have
to be careful with their
placement. Logos that are free
form should not appear as if they
are about to fall, loose and
unstable.
Examples:
BASIC STEPS IN CREATING
A DIGITAL LOGO
1. Visualize and sketch
ideas
2. Scan to digitalize or make
the image appear on the
computer screen
3. Get started with the
image programs.
INKSCAPE TOOLBOX/ TOOL
BAR
BURN TOOL – darkens an image. To
use this tool, just drag it over the
image.
CROP TOOL – changes the size of
the image. To use, select the area
you want to crop an then press enter.
INKSCAPE TOOLBOX/ TOOL
BAR
DODGE TOOL – lightens an image. To
use, drag the icon over the image you
want to lighten.
ERASER TOOL – can erase part of an
image in a certain layer. To erase
everything in a certain area, flatten the
image or go through every layer to
delete that part.
INKSCAPE TOOLBOX/ TOOL
BAR
HAND TOOL – moves around the
image within an object. Use the Zoom
tool when you want to adjust the section
of the picture you want to look at.
LASSO TOOL – can select areas within
a layer that cannot be reached with the
Marquee tool.
FONTS, TYPE FACE
the style of the lettering or type
face speaks a lot about the
visual story of a logo.
PROPORTIONS, SIZE
logos to be effective should be able
to work across an array of media
applications. They should be
versatile and flexible for their many
uses. Well-designed logos should
look just as great on billboards,
streamers, posters, clothes,
stationaries, bags, etc.
Examples:
UNIQUENESS AND
INDIVIDUALITY
to create logos that are elegant,
meaningful, and timeless.
simple and yet legendary
Examples:
DIGITAL LOGOS
 Logo design has changed in the last few decades,
thanks to the power and creative ability of
computers.
 The computer has provided logo designers more
opportunities to be productive.
 It allows them to adopt methods that deliver better
results.
 The computer has become a unique and valuable
resource to create logos digitally.
 Digital logo creation is for anyone who is
interested to learn from its basic concepts.
Examples:
How will you succeed in
creating them?
Print and scan logo designs quickly
Use the Internet to search, post, blog
ideas, or consult experts, and receive
feedback almost immediately
edit or make changes in the logo size,
font, colors, text, or image, etc.
INKSCAPE TOOLBOX/ TOOL
BAR
MARQUEE TOOL – group of tools
that allows you to select rectangles,
ellipses, circles, squares
MOVE TOOL – moves around all
objects within a layer. To move an
entire image, flatten the layers by
selecting ALL Layers at the top of the
window
INKSCAPE TOOLBOX/ TOOL
BAR
PAINT BUCKET TOOL – makes an area
one color. To edit all layers at one time,
click on ALL Layers at the top window.
PEN TOOL – makes lines and can be
used with shape tools to create different
shapes. To create lines, use the Pen tool
to create anchors and change the shape
of the line by moving around the anchors.
INKSCAPE TOOLBOX/ TOOL
BAR
SPONGE TOOL – soaks color out of
the image. Drag the tool over the
section of the image you want to
change
TYPE TOOL – it puts text in a picture.
Click on the picture with the Type tool
and select a box the size of the area
you want to add.
INKSCAPE TOOLBOX/ TOOL
BAR
ZOOM TOOL – zoom in on part of the
picture for closer editing.
GRADIENT TOOL – to highlight a color
and make it fade from dark to light
AIRBRUSH TOOL – to create a softspray
and clouding effect
BLUR TOOL – to soften sharp edges
MEASURE TOOL – use like a ruler
RUBBER STAMP TOOL – to replicate
the same pattern or image
VECTOR-BASED LOGO
DIGITALLY FORMATTING – getting the
artwork from paper to computer.
VECTOR-BASED COMPUTER
PROGRAM – is an efficient way to
create logos, especially when logo
designers work across an array of
different media applications. The
images they create can be blown up
and they would show any distortion,
pixilation, or loss of quality.
Examples:
PIXEL ART
PIXELS – computer displays are made
up of small dots.
the image is built up from these dots.
the smaller the dots are and the closer
they are together, the better the quality
of the image, but the bigger the file
needed to store the data. If the image is
magnified, the resolution deteriorates
and it becomes grainy.
VECTOR GRAPHICS
PROGRAM
 uses a mathematical formula, not dots
or pixels. It is used for lines, colors, and
shapes.
the mathematical data determines the
makeup the image.
it also determines where it should be
placed, and whether it can be scaled to
any size without losing sharpness or
detail.
Examples:
Prepared by:
MARILYN F. BAUTISTA
Teacher III/ MAPEH Teacher
Hangga Elementary School

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ARTS.pptx

  • 1. ARTS 6 QUARTER 1 LESSON 1: LOGO DESIGN
  • 2. LOGO DESIGN Logos are among the most common symbols in our visual environment. We see them on television, on the Web, in billboards, in newspapers, in magazines, in packaging, etc… They are printed on the clothes, buses, notebooks, and so on…
  • 4. What are logos? What do logos do? Logos are symbols. Each word, font, color, shape, or image in great logos means or represents something. Logos convey a message, information, or embody ideas about that which it represents. In business, logos set companies, organizations, products, or services apart from each other.
  • 6. Many times, shoppers are influenced by the logos’ visual appeal when they are looking for a product or service.
  • 7. KINDS OF LOGOS: 1. PERSONAL LOGOS logos are personal images are used to brand possessions, achievements, or even one’s identity.
  • 8. The logo had emerged as a symbol of an individuals’ qualifications to perform a certain skill.
  • 9. 2. CRESTS are logos used to identify a family, country, or organization. only powerful and elite organizations or families could afford to make their own crest.
  • 10. 3. BUSSINESS AND PRODUCT LOGOS  a business or product logo simply identifies. Each business aimed to be a better company, product, or service.
  • 11. LOGO DESIGN is an important field in graphic art aims to communicate a message to its viewers. it aspires to achieve its quality it has to strong, interesting, and unique
  • 12. GRAPHIC DESIGNERS the people who design such identifying symbols or logos.
  • 13. LOGO DESIGNERS are the artists who attend to the visual presentation of a logo.
  • 14. ART DIRECTOR are the person tasked to manage the logo-design project of a company. is expected to form a design team composed of graphic artists, organize meetings to present, plan, and assess/reassess the project.
  • 15.  Design brief called program.  The logo design team meets immediately to: a. Identify the purpose and need b. Brainstorm and visualize ideas c. Produce design solutions or answers  When they are done with the work, the team submits their final design to the art director or project manager for review, comment, and finally, approval.
  • 16. What makes a logo design great? designing a logo takes technical know-how, as well as a good sense of design an art it should have a solid design foundation laid from the moment a decision to start work is made.
  • 18. Things to be consider in making a logo design SYMBOLS symbols in logos can bring about awareness of the products or services that is offered by a company. it is true in cases where the company name is not a self-explanatory.
  • 20. COLORS Color is very powerful. Colors can make us feel happy, calm, or excited. Color has a psychological effect that a logo designer can use as advantage. Colors can create varied emotions to the customer.
  • 23. WORDS, TEXTS the most popular and successful companies continue to prefer logos with simple and easy-to-grasp texts. the logo is easier to see and remember.
  • 25. SHAPES, SYMMETRY, BALANCE the use of simple, geometric shapes like the triangle, square, and circle are quite popular. simple texts, simple, neat, and easy-to-recognize geometric shapes can quickly impress a unique identity in the eye of viewers.
  • 27. FREE –FORM SHAPES make use of basic shapes. Logo designers, however, have to be careful with their placement. Logos that are free form should not appear as if they are about to fall, loose and unstable.
  • 29. BASIC STEPS IN CREATING A DIGITAL LOGO 1. Visualize and sketch ideas 2. Scan to digitalize or make the image appear on the computer screen 3. Get started with the image programs.
  • 30. INKSCAPE TOOLBOX/ TOOL BAR BURN TOOL – darkens an image. To use this tool, just drag it over the image. CROP TOOL – changes the size of the image. To use, select the area you want to crop an then press enter.
  • 31. INKSCAPE TOOLBOX/ TOOL BAR DODGE TOOL – lightens an image. To use, drag the icon over the image you want to lighten. ERASER TOOL – can erase part of an image in a certain layer. To erase everything in a certain area, flatten the image or go through every layer to delete that part.
  • 32. INKSCAPE TOOLBOX/ TOOL BAR HAND TOOL – moves around the image within an object. Use the Zoom tool when you want to adjust the section of the picture you want to look at. LASSO TOOL – can select areas within a layer that cannot be reached with the Marquee tool.
  • 33. FONTS, TYPE FACE the style of the lettering or type face speaks a lot about the visual story of a logo.
  • 34. PROPORTIONS, SIZE logos to be effective should be able to work across an array of media applications. They should be versatile and flexible for their many uses. Well-designed logos should look just as great on billboards, streamers, posters, clothes, stationaries, bags, etc.
  • 36. UNIQUENESS AND INDIVIDUALITY to create logos that are elegant, meaningful, and timeless. simple and yet legendary
  • 38. DIGITAL LOGOS  Logo design has changed in the last few decades, thanks to the power and creative ability of computers.  The computer has provided logo designers more opportunities to be productive.  It allows them to adopt methods that deliver better results.  The computer has become a unique and valuable resource to create logos digitally.  Digital logo creation is for anyone who is interested to learn from its basic concepts.
  • 40. How will you succeed in creating them? Print and scan logo designs quickly Use the Internet to search, post, blog ideas, or consult experts, and receive feedback almost immediately edit or make changes in the logo size, font, colors, text, or image, etc.
  • 41. INKSCAPE TOOLBOX/ TOOL BAR MARQUEE TOOL – group of tools that allows you to select rectangles, ellipses, circles, squares MOVE TOOL – moves around all objects within a layer. To move an entire image, flatten the layers by selecting ALL Layers at the top of the window
  • 42. INKSCAPE TOOLBOX/ TOOL BAR PAINT BUCKET TOOL – makes an area one color. To edit all layers at one time, click on ALL Layers at the top window. PEN TOOL – makes lines and can be used with shape tools to create different shapes. To create lines, use the Pen tool to create anchors and change the shape of the line by moving around the anchors.
  • 43. INKSCAPE TOOLBOX/ TOOL BAR SPONGE TOOL – soaks color out of the image. Drag the tool over the section of the image you want to change TYPE TOOL – it puts text in a picture. Click on the picture with the Type tool and select a box the size of the area you want to add.
  • 44. INKSCAPE TOOLBOX/ TOOL BAR ZOOM TOOL – zoom in on part of the picture for closer editing. GRADIENT TOOL – to highlight a color and make it fade from dark to light AIRBRUSH TOOL – to create a softspray and clouding effect BLUR TOOL – to soften sharp edges MEASURE TOOL – use like a ruler RUBBER STAMP TOOL – to replicate the same pattern or image
  • 45. VECTOR-BASED LOGO DIGITALLY FORMATTING – getting the artwork from paper to computer. VECTOR-BASED COMPUTER PROGRAM – is an efficient way to create logos, especially when logo designers work across an array of different media applications. The images they create can be blown up and they would show any distortion, pixilation, or loss of quality.
  • 47. PIXEL ART PIXELS – computer displays are made up of small dots. the image is built up from these dots. the smaller the dots are and the closer they are together, the better the quality of the image, but the bigger the file needed to store the data. If the image is magnified, the resolution deteriorates and it becomes grainy.
  • 48. VECTOR GRAPHICS PROGRAM  uses a mathematical formula, not dots or pixels. It is used for lines, colors, and shapes. the mathematical data determines the makeup the image. it also determines where it should be placed, and whether it can be scaled to any size without losing sharpness or detail.
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  • 51. Prepared by: MARILYN F. BAUTISTA Teacher III/ MAPEH Teacher Hangga Elementary School