a presentation that tackles how to formulate a brand name

1. Developing a
Brand Name
ENTREPRENEURSHIP

2. is a name, term, sign, symbol,
design, or a combination of these,
that aims to identify the goods or
services of one seller and to
differentiate them from the other
sellers.
A Brand

3. The simplest example of a brand is or coming
from the full name of a person.
A person’s full name distinguishes him from
another person.
Examples are Tommy Hilfiger, Giorgio Armani,
Walt Disney, Louis Vuitton, Calvin Klein, Hugo
Boss, Adidas

4. Other Family or First Names as Brand
Toyota, TUPPERWARE, Warner Bros., HONDA,
Kraft, LAMBORGHINI, Nestle, GILLETTE, Lacoste,
BULGARI, Ayala, GAISANO, Limketkai, FORD,
LEVI’S, Cokaliong, HEWLETT-PACKARD, Dr. Uy
Hospital, MAGDALES STORE, Procter and
Gamble, CHELAN’S STORE, McDonald’s,
YAMAHA, Merriam-Webster

5. Or make unique names for a Brand
It could be numbers, letters, or a
combination, acronyms, etc.
The font style/design used also matters.

7. Other well-known brands

8. The brand will allow your target market to easily
identify and distinguish your product or service from
similar products or services available in the market.
If your product or service can be easily identified
through its brand, this will trigger an easy recall for your
target market.
When that happens, you will know that your product or
service has made an impact and that you as an
entrepreneur-marketer are already in the position to
influence your target market to buy.

9. For better branding,
If you already have a brand name, you can also
add a logo or a symbol for your brand.
That way, your target market gets better
identification of your product.

11. ACTIVITY
Using long-sized bond papers, pencils, tracing pens, (or
colored papers, scissors) and/or coloring materials,
develop your own brand for your business.
1. make a brand name with your own font style/design.
2. In another bondpaper, create your own brand logo.

12. Rubrics per paper
Creativity – 4 points
Attractiveness – 4 points
Design(neatness)– 4 points
(Clarity/Durability) – 4 points
Teamwork – 4 points
20 points

13. Assignment
Study about
Positioning.