PLANNING OF INDIE FASHION MAGAZINE

1. INDIEFASHION
MAGAZINEPRODUCTION
TREATMENT
PLANNING OF INDIE
FASHION MAGAZINE
BY ILLYA BOYKO

2. INTRODUCTION
For my preproduction Media Studies Foundation Port-
folio I carried out research into the way existing In-
dependent Fashion Magazines communicate with the
readers through front covers, content pages and dou-
ble-page spreads. I have analyzed the font styles, pho-
to types and garments displayed in the magazines that
combine altogether for the sake of the magazine being
succesful and appealing to the target audience. I have
worked towards designing and developing my magazine
in order to appela to the precise target audience.

3. EXISTINGINDIEFASH-
IONMAGAZINESTHAT
INSPIREME
BREAKDOWN OF MAGAZINES
THAT INSPIRE ME

4. FRONTCOVER
INSPIRATION

5. BOLD AND
TILTED
MASTHEAD
CATCHES MY
ATTENTION EV-
ERY TIME I LOOK
AT THE COVER
INTEREST-
ING PLACE-
MENT OF THE
BARCODE
I AM A
HUGE FAN
OF THIS SUB-
TLE PLACE-
MENT OF A
MAIN TAGLINE
GREAT
USAGE OF
THE WHITE
OUTLINE
AROUNF THE
ENTIRE FRONT
COVER
I FANCY
THIS ALL
CAPS TAG-
LINES DOWN
HERE

6. SPLIT
IN HALF
MASTHEAD
THAT IMITATES
TEETH ON THE
MAGAZINE
MINIMALIS-
TIC LAYOUT
WITHOUT ANY
EXTRA INFRO-
MATION ON THE
FRONT COVER
CALM AND
SUBTLE COL-
ORSCHEME
NO PREJ-
UDICE RE-
GARDING
THE WAY ONE
DRESSES RE-
GARDLESS OF A
GENDER
INTEREST-
ING PLACE-
MENT OF THE
BARCODE

7. CONTENTPAGE
INSPIRATION

8. I FANCY THE
OVERSIZED
INDICATION OF
A PAGE NUMBER
THE SIM-
PLICTY OF A
PAGE LAYOUT
IS A THING THAT
ATTRACTS ME TO
THIS MAGAZINE
I LIKE THE
CONDENSED
TYPOGRAPHY
USED FOR THIS
PAGE
THE LINES
BREAK
DOWN THE
PAGE INTO SEC-
TORS
THE COLOR
SCHEME IS
AS SIMPLE AS
IT GETS - BLACK
& WHITE

9. I LIKE THE
COLOR PAL-
ETTE WHICH
INCULES THIS
DESATURATED
PEACH
THE PHO-
TOS’ COL-
ORS ARE SATU-
RATED VIBRANT,
WHICH ATTRACTS
READER’S ATTEN-
THOSE
BLACK RECT-
ANGLES EM-
PHASIZE THE
HEADER
THE COLOR
BLOCK UN-
DERLINES THE
IMPORTACE OF
THE INFORMA-
TION DISPLAYED
INSIDE IN IT

10. I LIKE THAT
THE PERSON
IS PARTIALLY
CUT OUT
THE SUB-
TLENESS OF
TYPE IS AS-
TONISHING
A VARIETY
OF TYPES OF
SHOTS CATCH-
ES READER’S AT-
TENTION
HUGE
AMOUNT OF
WHITE SPACE
MAKES PAG-
ES LOOK PRES-
TIGIOUS AND SO-
PHISTICATED
THE OUTFITS
ARE PAIRED
PERFECTLY IN
TERMS OF COL-
ORS AND STYLE

11. COMBI-
NATION OF
SANS-SER-
IF AND SER-
IF FONTS GIVES
THE MAGAZINE A
CLASSY FEEL
PICTURES
INSIDE THE
BODYCOPY
MAKE THE PAGE
MUCH MORE EX-
CITING AND INTER-
ESTING TO READ
I LIKE HOW
THE MAIN
PICTURE TAKES
UP 95% OF THE
PAGE
THE WHITE
BORDERS
GIVE THE PAGE
FRIENDLIER AND
MORE POSITIVE
FEEL

12. POTENTIAL
MAGAZINE
NAMES

13. CLOT
ZING
SHIO
LORTE
LORID

14. CHOSENNAME
The name that I am totally satisfied with and decided
to choose for the magazine masthead is “ZING” due to
it being short, which will help with keeping the name
legible and readable even in smaller sizes. In addition
to that, the name is full of meaning and has no nega-
tive things associated with, which I cannot say about
one of my previous proposals, which was “CLOT”. The
name “ZING” is a combination of two words which are:
clothING and magaZINe, which, when you combine un-
derlined letters will spell out ZING.

15. MASTHEAD
DESIGN
PROCESS

16. CUSTOMTYPOGRAPHY
Initial elements
Elements drawn together
Kerning fixed
Corners rounded

17. OTHERFONTOPTIONS

18. CHOSENMASTHEAD
I have created custom lettering to create a perfect
masthead that would match the feel of the magazine I
am about to create. But alas, after some time spent on
thinking whether this option is the perfect one for my
magazine, I have come to a decision that it would not
hurt to try out a couple more variants just to be sure.
I have selected some quirky typefaces ranging from
weight regular to extrabold with different levels of
oddness and have come to a conclusion, that a font
named “Eckmanpsych” would perfectly reflect the es-
sence of the publication being bold, different from
others and innovative.