3. The layout of this page is appealing we found. By having the image in the middle we
think it makes the page look more appealing. This is because of the models skin tone.
The colour of her skin tone is pale much like the Vibe masthead. I think that this
compliments the tone of the background colour as it is a very strong blue. By the
background being a blue colour and having the white and yellow text on top it shows
the audience that this magazine has a summer theme thorughout. The model’s make up
and clothing is very plain and simple, however I feel this is very affective because having
too much going on would cause confusion for the reader, and it would perhaps not look
as appealing. The cover lines around the image have parts that are in bold and parts that
have no weight, by having parts of the text in bold it signifies the importance of that
part of text. The font used on this ford cover is very big and bold, which will attract
people into buying it. Moreover the over all layout links together very well as the page
does not look too crammed with information and it pleasing to the eye due to the
contrast of colours complimenting each other. By having the layout very plain and
simple it will attract an older target audience because the layout does not look
cluttered. This will result in them being more interested in buying it as they may see one
main colour that stands out on the page, instead of seeing a load of different colours
and images splashed around irrelevantly.
Analysis
4. Appearance
The image of the model we feel is very simple. She is wearing no clothing that is
visible for the reader, and you cannot see her eyes. In addition she has sunglasses
on and only red lipstick. I feel the producers of this magazine have dressed her in
this way because it is a summer theme, and by her wearing sunglasses and a
minimal amount of clothing it represents the warm. In addition I feel that she has
red lipstick on to make her look less plain. The lipstick brightens up her face along
with the front cover.
Behaviour
I feel like the behaviour of this model in this picture shows that she is being
submissive for the enjoyment of men. This is shown through her having her mouth
open along with her hand on her face. This pose compliments the fact that she does
not have any clothes on and that this cover would attract men to go and read it.
We think that the representation of gender on this cover conveys that this model is
trying to be submissive towards men. This means that she is posing the way she is
and wearing what she is for the attention of males. In addition this signifies that the
female gender is being projected as submissive and perhaps sexualised.
Stereotypes
5. Hegemony
Hegemony is the approach that argues media industries operate
within a structure that produces the most dominant ideology (a
belief or view that gets the most exposure).Hegemony projects the
fact that the worlds views are controlled by white, middle class,
middle aged, heterosexual men. For this front cover hegemony fits
in well because it is a pretty much naked woman on a front cover
posing in a submissive way, which realistically, any heterosexual
man would like to look at, as they would find it attractive.
Pluralism
Pluralism is when someone can perceive something how they want
to. For example, in contrast with men looking at this image
thinking that the model looks attractive and submissive, some may
have an opposed view and think that she looks independent and
almost idolised.
Hegemony, Pluralism and Ideology
6. I think that the editor of this magazine has put the Masthead
behind the model to prove that they feel confident that their
magazine will sell without the masthead being full on show.
Moreover I think they have put the image right in the middle
of the page because it is an attractive woman it will attract
people into buying the magazine. In addition I think that they
have put the stories to the side of the image because it won’t
take the attention off of the main image. However this front
cover will also attract women to look at the magazine as they
can see a women that looks attractive and her make up is
done all professionally so women will be more enticed to read
it as they may be interested in looking at what she may be
wearing in other photos.
Mediation
7. I think that this magazine is for a mass market as it is aimed at
everyone who likes R&B music, which is their target audience. Their
target audience I would say would be the ages of around 18-30. I
think this is aimed at a younger target audience because of the
images that they have used along with the content of the stories
around the side of the main image. I think that by the magazine
being called ‘Vibe’ it represents the target audience as this is a very
youthful word which will appeal to them. Moreover the stories on
the side are not aimed at a younger target audience. This is
because there is a side heading that says “60 year old prostitutes,
still grindin’”. This is not something that someone underneath the
age of 16 should be reading about as it is inappropriate and is not
something that they should publicise to someone that is young.
Moreover the stories are more aimed towards adults as the
contents are not something that someone who is young would
want to read about as they would not find it very interesting.
Audience Theory
