2. HOMEPAGE
The most visited page on any website is the homepage. It is
important to build it properly to encourage visitors to click
around to other pages. Must include a couple of your best
songs, press interviews, and latest news.
3. PROFESSIONALPHOTOS
Bad photos can create a negative impression on band and their
music. It is importnant to have coherent photoshoots and pho-
tos with good lighting and good camera.
4. CALL-TO-ACTION
A call-to-action (CTA) is the primary thing you’d like visitors
to do once they hit your site. Some examples are:
• Buy my album!
• Watch our new video!
• Sign up to the mailing list!
This keeps visitors engaged with your content. It’s also import-
ant to ask for what you want.
5. STORY
The music will draw people to your site, but once they get
there, they want to know about you. Have a dedicated bio page
that talks about how you got started, what you’ve done, and
where you’d like to go next. Having it written in third person
makes it easy for media professionals to use parts of it in inter-
view introductions and articles.