3. Grow sales through paid search
1.
Don’t forget about SEO
2.
3. Use the insights that search can provide
4. Harness the growing trend for mobile search
5. Maximise the effectiveness of other media through search
4. Search plays many roles
Standalone Understand Predict
product the consumer intent
Not just technology, it plays an integral part
of the marketing and media mix
14. Brands under-invest in SEO
$35,000
$30,000
$25,000
$20,000
Paid search
$15,000
SEO
$10,000
$5,000
$0
2009 2010 2011 2012 2013 2014
Source: Forrester’s Search Engine Marketing Model
More difficult to prove Difficult to provide any Proof of success may
ROI than PPC guaranteed results take up to 6 months
19. We are all searching for something
5.5 searches per day 15% YOY increase in
(highest in our peer group in searches in Ireland
Europe)
Value of time saved by the
20% of daily searches have consumer is 10:1 ROI
never been seen before (McKinsey & Company, July
2011)
23. Mobile search is here to stay
140% increase in mobile
searches over past 18 60% of
months consumers
search on
their
smartphones
every day
More searches on mobile
than desktop (Japan)
Source: Mobile Planet
27. Search is the bridge
between traditional
media and online
28. TV is a large driver of search
Be Make it
Be there
consistent easy
29. Grow sales through paid search
1.
Don’t forget about SEO
2.
3. Use the insights that search can provide
4. Harness the growing trend for mobile search
5. Maximise the effectiveness of other media through search
