online is a must. yep, anyone knows. but why? or even how? that's less people would know. it's an overview

1. Online MarketingGuide
2014
G R O W Your Business Through Online Marketing
20 March 2014 – Bandung

2. Agung Wahyu Wibowo
Founder - President Director of Indonesia-Online
Agung Wahyu Wibowo have marketing
experience for 6 years on Multinational
beverages industries. From 2011-current
he applied his marketing experience on
the internet as an internet marketer. Also
he’s a speaker , strategist and Internet
business consultant. Enjoys coaching and
developing strategies people to leverage
their business using Internet technology.

3. Contents
• Introduction ( 2 hours )
– Worksheet # 1 ( goal and knowing your customer )
– Why you should be Marketing Online
• 7 eMarketing Framework to Help you Grow
Your Business ( 3 hours )
– Brief description and Example
• Build your success Path ( 2 hours )
– Focus group discussion
– Find Internet marketing appplied at Internet
– Worksheet # 2 ( with action plan, timeline and conclusion )
– Group presentation

4. Please Fill your Worksheet
Section #1
Fill with your name and position
Give mark on the answer that fit your customer

5. IS THIS Training Suit on ME?
• INTRODUCTORY
Introductory content is for marketers who are new to the subject. This content typically
includes step-by-step instructions on how to get started with this aspect of inbound marketing
and learn its fundamentals.
• INTERMEDIATE
Intermediate content is for marketers who are familiar with the subject but have only basic
experience in executing strategies and tactics on the topic. This content typically covers the
fundamentals and moves on to reveal more complex functions and examples.
• ADVANCED
Advanced content is for marketers who are, or want to be, experts on the subject. In it, we
walk you through advanced features of this aspect of inbound marketing and help you develop
complete mastery of the subject.
70 % Theory : 30 % Practical70 % Concept : 30 % Technical

6. Introduction
The Era is EVOLVED ...

7. Galaxy F which is going to have this metal chassis body and flexible OLED display
WAS
NOW

8. WAS
NOW

9. It‘s 2014

10. The Atari 2600 is a video game console released in September 1977 by Atari, Inc

11. This OLD SCHOOL things nearly GONE...
Lefted by ALL OF US ( booth by customer and Salesman )

12. Let’s see 2014 Trend
Introduction
Fact and number

13. It’s influenced with
internet , video and mobile gadget

15. 16
36 70
147
248
361
513
587
719
817
1,018
1,093
1,319
1,574
1,802
2,267
2.484
-
500
1,000
1,500
2,000
2,500
3,000
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2011 2012
5 X36 X
2014
Internet users growth significantly since it first launched at 1995
in million

16. How many visitor / day you have ???
Google have 5,922,000,000
Average Searches Per Day from 1 Billion People
Research Date: 1.1.2014
Source: Google Official History, Comscore

17. Opportunity to prepare ...
Average World Internet Penetration 35 %

18. Average World Mobile Penetration 93 %

22. People use Internet 10 % – 20 % of their 24hrs time EVERY DAY
Media Social is in your hand... 74%

24. People use Social Media 10% - 15 % of their 24hrs time EVERY DAY

25. Internet and Smart phone HELP people to find their product needed

27. Let’s Meet The VERY WEALTH People
that Using Internet as their market ....
Introduction

28. #20, Larry Page
$23 Billion
IDR 253 T
This people are VERY EXTRA RICH 
using INTERNET as their tools and the BIG LEAGUE they played
#21, Sergey Brin
$23 Billion
IDR 250 T

29. Offline VS Online
#19 Mark Zuckerberg Age29
Source Of Wealth : Facebook,
Education : Drop Out, Harvard University
1. R. Budi & Michael Hartono, US$ 15 Billion
2. Eka Tjipta Widjaja & family, US$ 7 Billion
3. Anthoni Salim & family, US$ 6,3 Billion
4. Susilo Wonowidjojo & family, U$ 5,3 Billion
5. Chairul Tanjung, US$ Billion
6. Sri Prakash Lohia, US$ 3,7 Billion r
7. Boenjamin Setiawan & family, US$ 3 Billion
8. Peter Sondakh, US$ 2,7 Billion
9. Mochtar Riady & family, US$ 2,5 Billion
10. Sukanto Tanoto, US$ 2,3 Billion
10 Richest People in INDONESIA 2013
Source data : http://www.forbes.com/profile/mark-zuckerberg/
Net Worth
$28.5Billion
As of March 2014

30. Which one you to play at ?
This League ?

31. Or this CHAMPION LEAGUE ?

32. Drive traffic  Convert Leads  EXPLODEyour sales
Basic Principle :
More Traffic = More $$$ Sales
Visitor / traffic

33. Old Fashioned Salesman
• Presents with Old Fashioned Technology and Strategy
Customer ( the Girl )
• Not Happy with the Old Fashioned Salesman
• Like and antusiasm with the 2014 Salesman (The Guy
with new Gadget)
2014 Salesman ( The Guy with new Gadget )
• Presents and Offering ‘product” with 2014 Technology
and Strategy.
Convert Visitor  Buyer ; Needs strategy
What DID You See ?

34. 2014 Salesman is not jut TV commercial, It’s REAL !
#18, Jeff Bezos, Amazon.com,
$32 Billion
Age 50
Source Of Wealth :
Amazon.com, Self Made

35. Small money
GOOD money
CHAMPION LEAGUE
This League ?
C O N C L U S I O N #1

36. Let’s Check Out our Worksheet...

37. 94% of consumers research products online before buying?
Or that three out of five people use search engines as a go-to
shopping resource?*
* Source: 2010 Compete Online Shopper Intelligence Study
DID YOU KNOW ?

38. Today’s Marketing

48. Yesterday’s
Marketing
have
Different
Approach
With
today’s
marketing
Push
Interactive

49. 1. Meet Changing Demands
2. Online Branding
3. Consumer Preferences
4. Cost Efficiency
5. Increase Traffic
6. Increase Sales
7. Always Available to Consumers
8. Customized Offerings
9. Maintain Communication
10. Improve Credibility
The top 10 reasons why Internet Marketing is
so important to the success of businesses
Era transformation
Revenue and cost
Customer
Engagement

50. This is what will happen...
C O N C L U S I O N #2...
If we are not evolved

51. 7 Internet Framework to Grow Your
Business

52. 7 Internet Framework
to Grow Your Business
Online
Presence
SEO - SEARCH
ENGINE
OPTIMISATION
Email
Marketing
SEM - Search
Engine
Marketing
SOCIAL MEDIA
MARKETING
Mobile-
Optimised
Sites and apps
. Integration of
Offline
Marketing
• Your Online Presence – Website is the CENTER of your business

53. Online Marketing Framework – All Connected togetherIt’s connected together
The BASIC CONCEPT is EXIST everywhere
Exist = Traffic
Find ‘this Traffic’  Suitable with You and your customer
• Facebook : all
• linkedin : proffesional,
• Pinterest : photo based
• Twitter ; Text based

54. SEO - SEARCH ENGINE OPTIMISATION
1. I wanna know about “zara clothing”
2. I type at google search engine
This is SEO
Using Search Engine
(Google) algorithm and
method ; they find the
information and display it
for us

55. Now you can try by your own :
Try this words : Best 2014 car, Best 2014 SUV car, Best 2014 SUV car in
Indonesia, Best Hotel in Bandung, best restaurant in bandung
 Keyword 
????

56. SEO - SEARCH ENGINE OPTIMISATION
SEO have 2 component :
- On Page and Off Page
 it’s “FREE” 
Just Follow Google RULE and GUIDANCE !
Disadventage : Takes time , need extra effort , not flexible

57. On-Page SEO components :
1. Search Friendly URLs ( domain name, post/page permalink )
Although probably still a tiny part of the algorithm, search friendly URLs should still form part of your greater strategy.
2. Heading Tags
Again the heading tags have been used for years as on important part of on page SEO
3. Optimised Copy ( unique article, use anchor link in/ex )
4. Images
As with most points on the list the part that images play in the on page strategy
5. Stay Away From Old Keyword Strategies
Make sure your keywords are at the top, middle and bottom of the document. at least seven times repeat.
6. User Led Copy ( related quality article )
Make sure that you know who your visitors are and what it is they need and want.
7. Videos
Videos have been turning up in the search results for years as part of Universal Search and yet so many businesses
fail to see the benefit.
8. Going The Extra Mile
Spend extra mile to please, excite and delight your visitors !!
SEO - SEARCH ENGINE OPTIMISATION
ON-Page
You have to please your visitor and excite them !!
 based on SEARCH ENGINE (Google) Rule
* Stay update with the Rule / algorithm ...

58. SEO - SEARCH ENGINE OPTIMISATION
ON
Page

59. More reference to Our WEBSITE = Better  as search Engine (Google )
The BASIC CONCEPT is EXIST everywhere
Off Page

60. SEO - SEARCH ENGINE OPTIMISATION
Off Page

61. EMAIL MARKETING
You can PUT ... anything
1) Emails About Your New Marketing Offers ( promotions )
2) Form Submission Kickback (Thank-You) Emails
3) Product Information Emails
4) Digital Magazines or Newsletters
5) Co-marketing Emails
6) Lead Nurturing Emails
7) Dedicated Sends ( group member email )
8) Email Confirmations
9) Event Invitations
10) Social Media Sends

62. Why should I bother with email?
• Drive sales and build revenue
• Reduce costs - “NO COST”
• Increase customer satisfaction and loyalty
• Boost brand awareness and credibility
EMAIL MARKETING

63. Email Marketing
The unsung hero of digital marketing
• 78 % respondents said it’s EXCELLENT and GOOD tools of DIGITAL Marketing
78%

64. Where should I send the EMAIL ??
how to get the email data base ???
List Building
 Opt Ins
 Relationships
 Sales Pitch
EMAIL MARKETING

65. List Building - Opt Ins

66. List Building - Opt Ins

67. List Building - Opt Ins

68. List Building - Opt Ins

69. List Building - Opt Ins

70. Most effective incentives for email
marketing list building
whitepapers or other premium content
Webinars
Exclusive access/offer
Discounts/coupons
Sweepstakes :
Instant Win Games
Gift cards
Don’t know
Other

71. SEM - Search Engine Marketing
1. I wanna know about “asuransi kesehatan”
2. I type at google search engine
This is SEM
( using google Adwords)
YOU HAVE TO PAY !!
Advertiser MUST Pay
Google to Display the
Information for you

72. SEM - Search Engine Marketing
This is SEM
( using Facebook Ads)
SEM is all about the MONEY !! ,
Benefit : Light speed, easy to maintain and monitor, flexible

73. SEM - Search Engine Marketing

74.  Google Ads
 Facebook Ads
 Mobile Ads
 Display ads ( Banner )
 Niche Website / Contextual ads
 Reference Link from another website .. My example
 Local Marketplace ;
e.g Toko Bagus, MobilBekas.com
SEM - Search Engine Marketing

75. SEM - Search Engine Marketing

76. SOCIAL MEDIA MANAGEMENT
Leveraging social media to promote content online

77. I have Facebook account :and I wanna know about “zara”
This is
Social Media Marketing
( facebook )

78. I have Pinterest account :and I wanna know about “zara”
This is
Social Media Marketing
( Pinterest )

79. This is
Social Media Marketing
( Twitter )
I have Twitter account :and I wanna know about “zara”

80. This is
Social Media Marketing
( Google + )
I have Google + account :and I wanna know about “zara”

81. I have Youtube account :and I wanna know about “zara”
This is
Social Media Marketing
( Youtube )

82. Indonesian NETizens prefer using Social Media than EMAIL

89. • Why Facebook?
• Why Twitter?
• Google +
• Why LinkedIn?
• Instagram – mobile platform
• Why Youtube? – Video Marketing
• Why Pinterest?
• Micro Blog
SOCIAL MEDIA MANAGEMENT
Leveraging social media to promote content online
Choose the best for you
and your customer ...
Interact your customer with
“they way they play”

90. MOBILE APPS / WEB OPTIMIZED
I have mobile gadget and I wanna know about “zara”
This is
Mobile Marketing
Application / web optimised

92. • Where this things lead us to ???
They lead us to WEBSITE  to promote product / service

93. Drive traffic  Convert Leads  EXPLODEyour sales
Basic Principle : More Potential Buyer/Traffic = More $$$
Sales
Traffic / Visitor

94. • Is your website answering key questions?
easy to find out information about your store, your products, opening hours, location ?
Your Online Presence – Website
is the CENTER of your business

95. • Basic – On Page SEO: Domain name, data statistic,
information ( MOZ, trust rank ), keyword etc.
• Platform :
– Browser : firefox, Google Chrome, Windows Explorer
– Media : mobile / PC based
– CMS : Joomla, Wordpress, Drupal etc.
• Design : Sidebar, Layout, Template, widgets, plugins, Easy
Navigation
• Structure Management
Your Online Presence – Website
• Content is the king .

96. Website - Structure Management

97. Website - Structure Management

98. Website - Lay Out Navigation
Header
templates

99. Integration of Offline Marketing

100. Integration of Offline Marketing
• Pop-up Display using IPAD / TAB
Displaying our product
review
and
Could be used to collect
cust email address

101. Pop-up Display using TAB at cofee shop

102. Integration of Offline Marketing
• Collect Voucher
Vouchers and coupon codes
are used to provide special
offers and promotions, which
can be redeemed offline.

103. Integration of Offline Marketing
• Barcode scanners

104. Integration of Offline Marketing
• Harness the power of reviews
61% of customers read online reviews before making a purchase decision
 PUT your online best Review at the GADGET Store eg. Samsung , APPLE STORE
Your Online Best
Review

105. Measuring Your Results
Online marketing generates a wealth of data to let you assess and refine your marketing programs.
Start with these easy-to-track performance measures:
• Website analytics
• Clickthroughs
• Conversions
• Phone Number Tracking ( using spesific Phone Number )
• Landing pages

107. Build your success Path..

108. Please Fill your Worksheet
Section #2- 3
Fill with your name and position
Give mark on the answer that fit you

109. Build your success Path
• Set your goal - worksheet section 1
• Identify your target - worksheet section 1
• Learn about current customers - worksheet section 1
• Check out Competitors - worksheet section 1
• Set a Strategy - worksheet section 2 - 3
• Track your results - worksheet section 2 - 3

110. • Week 1
• Week 2
• Week 3
• Week 4
Build your success Path

111. Tip a Day: Map Your Path to Online Success

112. Knowing is not enough ; we must APPLY.
Willing is not enough; we must DO