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How to Use Google & Facebook to Strike Marketing Gold: Lessons Learned from the Top 5 Ads the Internet Has Ever Seen

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We've searched the internet high and low, analyzed thousands of ads across Google and Facebook, and after hours of deliberation and research we've finally settled on the top 5 ad campaigns there have ever been.

Find out everything we've learned from the most impressive ad campaigns on the internet in our WordStream exclusive webinar.

You'll learn:
- Simple steps you can take to ensure you're writing ad copy that will win clicks
- What to keep in mind when choosing a landing page design
- The benefits of bidding on competitors' brand names
- Tips for delivering memorable messaging at every stage of the sales funnel

Published in: Marketing
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How to Use Google & Facebook to Strike Marketing Gold: Lessons Learned from the Top 5 Ads the Internet Has Ever Seen

  1. 1. LIVE WEBINAR How to Use Google & Facebook to Strike Marketing Gold Lessons Learned from the 5 Best Ad Campaigns the Internet Has Ever Seen
  2. 2. 2
  3. 3. Logistics • Webinar will be recorded – check your inbox for materials • Submit your questions for Q&A
  4. 4. 4 The webinar will be recorded. Check your inbox for the materials. Submit your questions for Q&A!
  5. 5. LIVE WEBINAR How to Use Google & Facebook to Strike Marketing Gold Lessons Learned from the 5 Best Ad Campaigns the Internet Has Ever Seen
  6. 6. 6 I’m Gordon! Gordon Donnelly • SEO & Content at WordStream • Blogging, video, & misc. content creation • Biggg Facebook Guy
  7. 7. 7 I’m Conor! Conor Bond • Content at WordStream • Blog posts, whitepapers, video scripts, general copywriting • Recently asked my significant other if flamingos are birds
  8. 8. 8 The 5 Best Ad Campaigns the Internet Has Ever Seen 1 New Jersey Devils score with Facebook lead ads 2 CheapCaribbean.com meets prospects at every moment 3 CordaRoy’s gets 9X ROAS using customer lookalikes 4 Lyft bids on Uber’s brand name 5 Big Barker tightens its account structure for amplified results
  9. 9. 9| Confidential Campaign #1: New Jersey Devils score with Facebook lead ads
  10. 10. 10 Background!
  11. 11. 11 The Strategy
  12. 12. 12 Everybody’s doing it!
  13. 13. 13 The Campaign • Goal: Increase season ticket sales. • Execution: 1. Facebook event creation + Custom Audiences 2. First iteration of creative + Site traffic Custom Audience 3. Second iteration of creative + previous customers • Dates: May 31 – August 7 ‘18
  14. 14. 14 An elongated funnel is a better funnel.
  15. 15. 15 The Results • 12X return on ad spend • 32% more leads than a past email campaign • Over 700 total leads generated
  16. 16. 16 Campaign #2: CheapCaribbean.com meets prospects at every moment
  17. 17. 17 CheapCaribbean.com meets prospects at every moment
  18. 18. 18 CheapCaribbean.com meets prospects at every moment
  19. 19. 19 CheapCaribbean.com meets prospects at every moment
  20. 20. 20 CheapCaribbean.com meets prospects at every moment
  21. 21. 21 CheapCaribbean.com meets prospects at every moment
  22. 22. 22 CheapCaribbean.com meets prospects at every moment
  23. 23. 23| Confidential Campaign #3: CordaRoy’s gets 9X ROAS using customer lookalikes
  24. 24. 24 The Campaign • Goal: Get more sales and find new customers. • Execution: 1. Creative agency partner 2. Immersive video 3. Customer lookalike • Dates: Jun. 1 – Nov. 9 ‘18
  25. 25. 25 The Results • 44X increase in revenue • 9X return on ad spend • 39% lower cost per action • 12,012 total purchases
  26. 26. 26 Campaign #4: Lyft bids on Uber’s brand name
  27. 27. 27 Lyft bids on Uber’s brand name Oct. 2017: 72% Oct. 2018: 69% Oct. 2017: 25% Oct. 2018: 28%
  28. 28. 28 Lyft bids on Uber’s brand name
  29. 29. 29 Lyft bids on Uber’s brand name 1. Relatively inexpensive 2. Build brand awareness 3. Highly relevant impressions & clicks
  30. 30. 30 Lyft bids on Uber’s brand name 1. Bidding war 2. Below-average CTR
  31. 31. 31| Confidential Campaign #5: Big Barker tightens its account structure for amplified results @gord_donnelly |
  32. 32. 32 The Campaign • Goal: Sell some flippin’ dog beds, man. • Execution: • Cut down the number of ad sets from 33 to just 6 • Created ad sets targeting all customers, new customers, website visitors, and past video ad viewers • Add to cart lookalikes and big dog breed lookalikes • Grouped audiences targeting different breeds together • Bigger audiences, but still maintain pretty granular targeting
  33. 33. 33 The Results • 30% increase in add-to-carts • 26% lower cost per add-to-cart
  34. 34. 34 The 5 Best Ad Campaigns the Internet Has Ever Seen 1 New Jersey Devils score with Facebook lead ads 2 CheapCaribbean.com meets prospects at every moment 3 CordaRoy’s gets 9X ROAS using customer lookalikes 4 Lyft bids on Uber’s brand name 5 Big Barker tightens its account structure for amplified results
  35. 35. 35 Map out a strategy in advance, make an investment in it, and see that it ships.
  36. 36. Thank you!

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