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Justin Cullen
Making digital work for you
Our reality: We have entered anew era of marketing  communications
TECHNOLOGY                   CONTROLEXPERIENCES                   ALWAYS ON              PARTICIPATION
 Know where your market is online 1. Ensure your site is viewable on all devices 2.3. Set informed and achievable goals4...
Know where your market is online
4,000   3,7503,500                                                            Unique visitors (000)3,0002,500            2...
Media habits differ widely by audience…  15-24yrs                                                      55yrs+  20% of tota...
The targeting opportunities are wide and varied… • Would you use online to target consumers over 55 yrs? 200,000 users ove...
Ensure your site is viewable on all devices
Does your website need to go on a diet?
RESPONSIVE WEB DESIGN
Device breakpoints
examples Newspapers and media companies have been particularly fast to move to responsive design, as it solves many of the...
Set informed and achievable goals
What do you hope to achieve from digital?• Digital is no different to any other business channel• It requires a fully fles...
Campaigns need to be optimised to KPIs
The future ‘really’ is mobile
Mobile is a game changer…
Mobiles are an integral part or media consumption  • And this is for your text     – Then we go smaller        • Smaller a...
The big mobile question…                           ??
Prepare your business for the data age
Data is an engine for business success72% of companies have started to implement a ‘single customerview’, but… only 2% can...
Structuring your data is crucial for success…
 Know where your market is online 1. Ensure your site is viewable on all devices 2.3. Set informed and achievable goals4...
Website and Mobile Advertising
Website and Mobile Advertising
Website and Mobile Advertising
Website and Mobile Advertising
Website and Mobile Advertising
Website and Mobile Advertising
Website and Mobile Advertising
Website and Mobile Advertising
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Website and Mobile Advertising

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Website and Mobile Advertising - Justin Cullen, Core Media

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Website and Mobile Advertising

  1. 1. Justin Cullen
  2. 2. Making digital work for you
  3. 3. Our reality: We have entered anew era of marketing communications
  4. 4. TECHNOLOGY CONTROLEXPERIENCES ALWAYS ON PARTICIPATION
  5. 5.  Know where your market is online 1. Ensure your site is viewable on all devices 2.3. Set informed and achievable goals4. The future ‘really’ is mobile5. Prepare your business for the data age
  6. 6. Know where your market is online
  7. 7. 4,000 3,7503,500 Unique visitors (000)3,0002,500 2,2632,000 1,862 1,774 1,5201,500 1,231 953 8621,000 817 776 738 500 0 Source: comScore, Oct 2012 (3-month average)
  8. 8. Media habits differ widely by audience… 15-24yrs 55yrs+ 20% of total 13% of total Source: comScore, Oct 2012 (3-month average)
  9. 9. The targeting opportunities are wide and varied… • Would you use online to target consumers over 55 yrs? 200,000 users over 55yrs 167,000 users over 55yrs Research your target audience before activating campaigns Source: comScore, Oct 2012 (3-month average)
  10. 10. Ensure your site is viewable on all devices
  11. 11. Does your website need to go on a diet?
  12. 12. RESPONSIVE WEB DESIGN
  13. 13. Device breakpoints
  14. 14. examples Newspapers and media companies have been particularly fast to move to responsive design, as it solves many of their problems of delivering content to multiple devices, without the need to update multiple sites or apps.
  15. 15. Set informed and achievable goals
  16. 16. What do you hope to achieve from digital?• Digital is no different to any other business channel• It requires a fully fleshed out strategy just the same as opening a new office, territory or outlet• Start with objectives, to deterime goals, will inform your strategy and influence the tactics you use Ensure all stakeholders have clearly defined KPIs
  17. 17. Campaigns need to be optimised to KPIs
  18. 18. The future ‘really’ is mobile
  19. 19. Mobile is a game changer…
  20. 20. Mobiles are an integral part or media consumption • And this is for your text – Then we go smaller • Smaller and smaller
  21. 21. The big mobile question… ??
  22. 22. Prepare your business for the data age
  23. 23. Data is an engine for business success72% of companies have started to implement a ‘single customerview’, but… only 2% can currently integrate all of the data they can capture. 74% of customers would respond postively to companies who‘understand them’ by making peer recommendations, signing upfor additional marketing, making additional purchases or leaving a positive review on a website. Source: Experian
  24. 24. Structuring your data is crucial for success…
  25. 25.  Know where your market is online 1. Ensure your site is viewable on all devices 2.3. Set informed and achievable goals4. The future ‘really’ is mobile5. Prepare your business for the data age

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