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2© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
William Martin-Gill
Senior Vice President, Product
Audiences
Mobile
Optimization
44© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
The Marketer Journey
retain growengagediscover c...
5© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Audiences
66© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
Leveraging Intent Further
$$$
$
Identify highest...
7© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Who Are Your Customers ?
YourBrand
8© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
A customer’s green light to engage
Expressed inte...
9© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Resonate with potential customers by giving them
what they’...
10© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
Andrea Kaduk
Intent-Driven Audiences Client
1111© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
Leveraging Intent Further
$$$
$
Identify highe...
1212© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
Managing Your Audiences: Personas
1313© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
Personas
1414© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
Vs.
Clicks
CTR
ROI
1,309
2%
2.3
1,525
3.4%
4.3...
15© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Mobile
16© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
The Mobile Opportunity
DID YOU KNOW?
77% of smartphone
own...
17© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
The Thing About Mobile
*Mediapost – Erik Sass, April 28, 2...
18© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Access to quality inventory
in a diverse mobile landscape
...
19© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
89% of global mobile advertising is accessible
through Ken...
20© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
How do I maximize my
results on mobile?
CHALLENGE
21© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
182% in mobile app installs for Kenshoo clients
driven by ...
22© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
Mobile Shopping on the Rise
DID YOU KNOW?
48% of...
23© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
What’s New?
KENSHOO MOBILE SOLUTIONS
24© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Keep the conversation going at all touchpoints.
25© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
+
26© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Stay top of mind, wherever
they go.
27© 2015 Kenshoo, Ltd. Confidential and Proprietary Information Powered by AppNexus
Access top inventory to
reach your cus...
28© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Optimization
29© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
PERFORMANCE FLEXIBILITY
3030© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
PERFORMANCE FLEXIBILITY
• Shopping campaign
po...
3131© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
PERFORMANCE FLEXIBILITY
Portfolio+
INTRODUCING
32© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Portfolio
Priority
Keywords
“I have one budget, but some k...
33© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Priority
Keywords
Position
Keywords
Portfolio+
Portfolio
34© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Predictive
Bidding
Intra-day
Optimization
Performance
Agil...
35© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Bid Modifiers (beta)
State-of-the-art optimization
Specifi...
3636
Social Optimization (beta)
37© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
Zac Moffat
Social Optimization Beta
3838© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
#K8Summit
Closing the Loop
retain growengagediscover con...
39© 2015 Kenshoo, Ltd. Confidential and Proprietary Information
Thank You
K8 2015: Kenshoo Product Update
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K8 2015: Kenshoo Product Update

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Will Martin-Gill, Senior Vice President, Product, Kenshoo gives a product update at K8 on May 20 2015.

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K8 2015: Kenshoo Product Update

  1. 1. 2© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit William Martin-Gill Senior Vice President, Product
  2. 2. Audiences Mobile Optimization
  3. 3. 44© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit The Marketer Journey retain growengagediscover convert
  4. 4. 5© 2015 Kenshoo, Ltd. Confidential and Proprietary Information Audiences
  5. 5. 66© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit Leveraging Intent Further $$$ $ Identify highest value customers Targeteasily across channels and devices CHALLENGES
  6. 6. 7© 2015 Kenshoo, Ltd. Confidential and Proprietary Information Who Are Your Customers ? YourBrand
  7. 7. 8© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit A customer’s green light to engage Expressed intent is a direct signal that can drive actions and build customer LTV across channels and devices The Power of Intent
  8. 8. 9© 2015 Kenshoo, Ltd. Confidential and Proprietary Information Resonate with potential customers by giving them what they’re looking for
  9. 9. 10© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit Andrea Kaduk Intent-Driven Audiences Client
  10. 10. 1111© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit Leveraging Intent Further $$$ $ Identify highest value customers Targeteasily across channels and devices Analyzeaudience performance Act on insights CHALLENGES
  11. 11. 1212© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit Managing Your Audiences: Personas
  12. 12. 1313© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit Personas
  13. 13. 1414© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit Vs. Clicks CTR ROI 1,309 2% 2.3 1,525 3.4% 4.3 Clicks CTR ROI
  14. 14. 15© 2015 Kenshoo, Ltd. Confidential and Proprietary Information Mobile
  15. 15. 16© 2015 Kenshoo, Ltd. Confidential and Proprietary Information The Mobile Opportunity DID YOU KNOW? 77% of smartphone owners indicated that their phone made them feel “happy”. - PewInternet.org DID YOU KNOW? 1 in 3 babies have used a mobile device.. - Mediapost
  16. 16. 17© 2015 Kenshoo, Ltd. Confidential and Proprietary Information The Thing About Mobile *Mediapost – Erik Sass, April 28, 2015; Study by UC San Diego School of Medicine, Department of Pediatrics DID YOU KNOW? 79% of smartphone users have their phone on or near them for all but two hours of their waking day. - AdWeek.com Mobile is more …than just connectivity. …than just an access point. It’s the API to your customer.
  17. 17. 18© 2015 Kenshoo, Ltd. Confidential and Proprietary Information Access to quality inventory in a diverse mobile landscape CHALLENGE
  18. 18. 19© 2015 Kenshoo, Ltd. Confidential and Proprietary Information 89% of global mobile advertising is accessible through Kenshoo SOLUTION
  19. 19. 20© 2015 Kenshoo, Ltd. Confidential and Proprietary Information How do I maximize my results on mobile? CHALLENGE
  20. 20. 21© 2015 Kenshoo, Ltd. Confidential and Proprietary Information 182% in mobile app installs for Kenshoo clients driven by social advertising SOLUTION
  21. 21. 22© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit Mobile Shopping on the Rise DID YOU KNOW? 48% of all Kenshoo retail paid search clicks during shopping season came from mobile devices - eMarketer
  22. 22. 23© 2015 Kenshoo, Ltd. Confidential and Proprietary Information What’s New? KENSHOO MOBILE SOLUTIONS
  23. 23. 24© 2015 Kenshoo, Ltd. Confidential and Proprietary Information Keep the conversation going at all touchpoints.
  24. 24. 25© 2015 Kenshoo, Ltd. Confidential and Proprietary Information +
  25. 25. 26© 2015 Kenshoo, Ltd. Confidential and Proprietary Information Stay top of mind, wherever they go.
  26. 26. 27© 2015 Kenshoo, Ltd. Confidential and Proprietary Information Powered by AppNexus Access top inventory to reach your customers wherever they are.
  27. 27. 28© 2015 Kenshoo, Ltd. Confidential and Proprietary Information Optimization
  28. 28. 29© 2015 Kenshoo, Ltd. Confidential and Proprietary Information PERFORMANCE FLEXIBILITY
  29. 29. 3030© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit PERFORMANCE FLEXIBILITY • Shopping campaign portfolio optimization • Improved handling of missing data • Algorithmic modification of budget caps as well as bids • KPO reasons for changes • Performance report more graphical
  30. 30. 3131© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit PERFORMANCE FLEXIBILITY Portfolio+ INTRODUCING
  31. 31. 32© 2015 Kenshoo, Ltd. Confidential and Proprietary Information Portfolio Priority Keywords “I have one budget, but some keywords need to maintain certain positions.” Position Keywords “I want to prioritize certain keywords due to seasonality.”
  32. 32. 33© 2015 Kenshoo, Ltd. Confidential and Proprietary Information Priority Keywords Position Keywords Portfolio+ Portfolio
  33. 33. 34© 2015 Kenshoo, Ltd. Confidential and Proprietary Information Predictive Bidding Intra-day Optimization Performance Agility Intelligent Budget Re-Allocation Ad Level Bidding
  34. 34. 35© 2015 Kenshoo, Ltd. Confidential and Proprietary Information Bid Modifiers (beta) State-of-the-art optimization Specific audiences. On specific devices. In specific geos. At specific times. NEW!
  35. 35. 3636 Social Optimization (beta)
  36. 36. 37© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit Zac Moffat Social Optimization Beta
  37. 37. 3838© 2015 Kenshoo, Ltd. Confidential and Proprietary Information #K8Summit Closing the Loop retain growengagediscover convert
  38. 38. 39© 2015 Kenshoo, Ltd. Confidential and Proprietary Information Thank You

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