Delivering
Seamless Search
Winner of “Most Effective Use of Technology”
at the Drum Search Awards 2020

Recording
Today’s session will be recorded on
youtube
Time
45 Minutes
Questions?
Option to get in touch

Sophie Dixon
Senior Commercial Manager
Damien Bennett
Director of Strategy
Fred Maude
Head of Product Development

Why have
we built a
Search Tool?

It’s a really
important
channel
01
For the vast majority of digital
advertisers

It’s a really
important
channel
01
For the vast majority of digital
advertisers
Of all digital ad spend
globally is on paid
search
Source: eMarketer (2020)

It’s a really
important
channel
01
For the vast majority of digital
advertisers
Global paid search
spend is forecast to
grow by 51%
$135bn
$204bn
Source: eMarketer (2020)
2020 2023

AVERAGE COST PER CLICK ON BRAND AND BRAND GENERIC TERMS
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
£0.07
£0.06
£0.07
£0.09
£0.11
£0.12
£0.11
£0.14
£0.16
£0.14
£0.15
Source: Aggregated Incubeta client data 2010-2020
It’s becoming tougher to continue to
deliver sales growth through paid search02

There is a lack of
action-based
cross-search
platforms
03

There is a lack of
action-based
cross-search
platforms
03
action-basedreport-based
single-search cross-search

Seamless Search helps
advertisers finally answer
fundamental questions
Should I pay to bid for keywords I already have a high organic
coverage for?
How much does my current paid strategy cannibalize my organic
strategy?
Should I pay for my brand and brand generic terms?
What paid position should I take based on my current organic
coverage?

True Search
Reporting
True Search Bid
Optimisation
Organic Position
INTERNAL FACTORS
Device Targeting
Promo Periods
Paid Position
Audience Targeting
Other Channels
Organic Competition
EXTERNAL FACTORS
Time
Seasonality
Paid Competition
Location
Competitor Activity
How Seamless Search is different

The Benefits
Know exactly how much true value your paid search delivers
Be confident where to increase paid coverage and where to
pull back
Automatically adjust bids based on
holistic search performance

Source: Aggregated Incubeta client data 2010-2020
On average clients see a 25%
true search revenue uplift...
...At an average increase in
effectiveness of 20%
BEFORE
25% INCREASE IN REVENUE
AFTER BEFORE AFTER
20% INCREASE IN ROAS
Better understanding of true search
performance drives game-changing results

Why have we
built this
now?

How the technology works...
1. 5 separate reports loaded into seamless search
2. Data processing procedure
3. Bid volatility analysis and start of learning module
4. Keyword/Device grouping by characteristics
5. Model creation through regression prediction (Gradient
Boosting on Decision Tree)
6. Python data processing
7. Optimum bid calculation is made and stored in BigQuery
8. Apply changes to account via API

How to get
involved with
Seamless.

Seamless Search helps
advertisers finally answer
fundamental questions
Should I pay to bid for keywords I already have a high organic
coverage for?
How much does my current paid strategy cannibalize my organic
strategy?
Should I pay for my brand and brand generic terms?
What paid position should I take based on my current organic
coverage?

So, how much does
it cost?

Fair & Transparent Pricing...
Number of Keywords Monthly Cost Monthly Cost per Keyword
1,000 £2,950 £2.95
2,000 £3,650 £1.83
3,000 £3,950 £1.32
3,000+ Pricing on Request Pricing on Request

Next Steps

PRIVILEGED AND CONFIDENTIAL
Sophie Dixon
Senior Commercial Manager
E: sdixon@seamlesspro.io
T: 07891475833
Search Seen Differently
16th Floor The Bower, 207-211 Old Street
London, EC1V 9NR

THE PLATFORM PRIVILEGED AND CONFIDENTIAL
LINK DIRECTLY TO GOOGLE ADS OR SEARCH ADS 360 ADJUST BIDS BASED ON TRUE SEARCH PERFORMANCE
Seamless Search is the only true search bid
management platform