MGMT 449 Group Case Analysis

1. By: Francisco Catalan, Aaron
Cleveland, Bryan Crawford, Gregory
Harris and Aria Nasiri

2.  Problem Statement
 Mission/Vision Statement
 Recommendations
 Rationale, Objectives and Execution
 Conclusion

3.  How can Google sustain continued growth
and increase financial performance, while
adhering to their 10 principles of corporate
philosophy and code of conduct?

4.  Mission: To organize the world’s information
and make it universally accessible and useful.
 Vision: To develop the perfect search engine.

5. To discontinue all expansion efforts and
withdraw from China by Dec. 2011.
To increase Android market share from 20% to
40% in 2012.
To increase revenue by 2.5% with the
availability of Google in Africa by Dec. 2012.

6.  To discontinue all expansion efforts and
withdraw from China by Dec. 2011.
 Rationale: To uphold Google’s 10 principles
of corporate philosophy and code of conduct.
 Objectives: To strengthen Google’s global
image by redirecting expansion efforts.
 Execution: Terminate Google.cn website and
redirect global efforts to other countries.

7.  To increase Android market share from 20%
to 40% in 2012.
 Rationale: To increase shareholder wealth.
 Objectives: To achieve 15% annual earnings
per share growth rate. For Android to have
more technological capabilities than rivals.
 Execution: Focus on incorporating the
Android operating system in top of the line
cell phones.

8.  To increase revenue by 2.5% with the
availability of Google in Africa by Dec. 2012.
 Rationale: To increase the usage of the
internet internationally, spreading knowledge
and awareness globally.
 Objective: To make the internet available to
25% of the African population.
 Execution: Building libraries and community
centers in Africa with computer access.

9.  Discontinue all expansion efforts in China
and increase mobile market share in U.S.
 Increased revenue from Android operating
system will result in growth for Google as a
company which will benefit shareholders.
 Expansion in China is compromising Google’s
global image for seeking money without
doing evil. Search results shouldn’t be filtered
at any cost.